No one likes an overachiever...unless that overachiever is Sharp and their apparent fixation is making bigger, cheaper, better Aquos LCD HDTVs, because we like them just fine and want them to keep up the good work. The 1080p Aquos LCDs announced earlier in
Japan and
the US just aren't well enough left alone, President Katsuhiko Machida sees demand doubling what it is now, by the spring of 2009. They don't know what size panel it will target, depending on what is most needed by the market then, but they
won't be caught slipping again.
Whether or not you're actually considering buying one of Sharp, Samsung or Sony's 52-inch 1080p LCDs next year, they're pretty sure you will and as a result are pushing manufacturing schedules up. According to Digitimes, Sony & Samsung's joint manufacturing venture S-LCD is expected to have their eighth generation manufacturing plant ready several months ahead of its original October 2007 launch date. Sharp already has an 8G plant but that's just not good enough, they'll be doubling capacity in March. With heavy price competition among the various "Full HD" LCDs and manufacturing increases, hopefully the 52-inch of 2007 will be the 32-, 37- and 42-inch of this year and last in terms of price drops.
