ESPN airing 2007 Hula Bowl in HDTV
by Richard Lawler 
posted Dec 12th 2006 at 12:11PM
That ESPN is airing a college football game in HD isn't news, that the game is in Hawaii and will look just as good as Lost on your HDTV, is. Due to the cost of shipping the necessary equipment to the islands, the Pro Bowl and other games relegated to 480i. Even this year, the Hawaii Bowl on December 24th will be the only ESPN bowl game not in HD, but on January 14th the 2007 Hula Bowl college all-star game will be in high definition. The reason for the switch? A poll after a recent college game on ESPN indicated 13% of viewers watched it in HD, and 32% of those people said the fact it was in HD influenced their decision to watch it. Whether or not HDTV is a viable business model for broadcasters may still be open to interpretation for some, ESPN is putting its money where its mouth is and making this happen by paying another company to ship the necessary equipment by air in time for the game. Here's hoping this attitude extends to the Pro Bowl and other sporting events in 2007.
