With AV software and hardware alike carrying at least one Dolby logo, not to mention the presence of that same branding on big screen cinema, Dolby is truly a household name. If you ask people exactly what Dolby does, however, you're likely to get a pretty fuzzy picture, which isn't too surprising -- the brand is so prevalent in the media space that it's kind of like asking a fish to describe what water feels like. So when Dolby invited us to spend a day with them to talk about their current goings-on in home theater, we just couldn't pass up the opportunity.

To get a look behind the familiar logo, we spent a day at Dolby's lab in San Francisco. During our time there we talked about TrueHD, Digital Plus, Dolby Volume, the new Pro Logic IIz, and even got a short peek at some current research efforts. It was a fast run over a lot of ground, for sure!

Philips may be dodging the North American sector with its flashiest of products, but it's still showing the Yanks in attendance a little love on the home entertainment front. Today in a meeting in NYC, the outfit revealed US pricing and availability for its entire 2009 family, most of which was quietly introduced in January. Starting things off are the 6000 and 7000 Series of HDTVs, which just so happen to pick right up where the previous models left off in 2008. The 6000 Series will arrive in 32-, 42- and 47-inch flavors for $799, $1,399 and $1,699, respectively, while the 7000 Series goes 42-, 47- and 52-inch for $1,499, $1,799 and $2,299, also respectively.

While checking these very sets out, we noticed that the factory settings left the colors a bit blown out and overly sharp -- though, this practice is far too common in HDTV companies anyway. Nothing like wowing those Best Buy shoppers at first, only to sear their retinas at home, right? All kidding aside, the panels looked superb, and the A-B comparison mode made tweaking the settings a breeze. Hop on past the break for the rest of the details, and give our gallery a glance for a closer look at the whole lot.

It's hard to tell if this is a coincidence or not, but just hours after the Blu-ray Disc Association granted the DRA audio coding technology approval for use on Blu-ray flicks, Dolby has come forward to proudly proclaim that its TrueHD and Digital Plus audio technologies can now be used by select Chinese firms. TCL Technoly Electronics, MIT Technology and Lite-On have all been given the green light under license to use Dolby's tech on Blu-ray Disc products, though it does seem a bit curious to us that only these three were selected. Maybe those other guys didn't pass the "apt-to-ape" test?

After several years high dynamic range LCD technology is finally ready for market, now that SIM2 and Dolby are showing off this Solar Series 47-inch screen at the 2009 Integrated Systems Europe show. Just like last year's prototype, it's both brighter (4,000 cd/m2) and has a greater contrast ratio than any flat panel currently available. The 2,206 LEDs can provide up to an infinite contrast ratio and supposedly match real world visuals thanks to 16 bit color processing. The only bad news is that even with a name change to Dolby Vision, that ugly wide bezel from the BrightSide days still remains. We'll have to wait until closer to the Q2 shipping date to find out the price, but with SIM2's high end reputation it won't be cheap.

Update: SIM2 pinged us to say that only the professional version will be available in Q2. The "consumer unit" won't be formally launched in the US until CEDIA this September.

We can't say that we've ever been utterly stoked for Dolby Volume, but we suppose it's a nice extra in TV sets and set-top-boxes so long as the cost of inclusion is negligible to the consumer. That said, Dolby's making darn sure the crowd at CES knows that it's infiltrating sets in the US and Europe as we speak, and it'll be showcasing a number of Toshiba REGZA LCDs in particular. In related news, Dolby Vision -- part of its High Dynamic Range series -- will be showcased in a SIM2 prototype LCD here in Vegas. Better still, Dolby is currently working with SIM2 in order to develop an HDR-enabled LCD display, and while we highly doubt this is the set that's coming in Q1, we are told that the technology will be available in some form or fashion this quarter. Patience, friends -- it's the only choice.

Not satisfied with battling RealD for theater 3D dominance, Dolby Labs is pushing forward its 3D solution for home viewers. Timely, since this will should be the year SMPTE picks a direction and everyone gets behind it (or not,) and Dolby apparently already made its case back in September. We'll be able to judge their offering vs. Panasonic, TDVision and all others this week and hopefully come away knowing if 3D really is ready to be the next big thing or just a useless gimmick.

Those Xtreme-loving audiophiles at Tritton are heading to CES next week and bringing with them a wireless 5.1 surround sound bar / subwoofer combo designed specifically with gamers in mind. Their presser touts how easily it connects to the Wii, PlayStation 3 and Xbox 360 in addition to an iPod, MP3 player, PC, and that's unfortunately all the information we've got for now -- no pics, release date or price in sight. Additionally, they're also showcasing new Bluetooth accessories and Dolby 5.1-equipped gaming headsets. Hopefully we'll be able to fill in the missing details in just a few days.

Blu-ray player? Check. An AV receiver? Check. Loads of cables? Check. Knowledge of how to hook everything up for maximum impact? Uh, not so much. BigPictureBigSound has hosted up a nice how-to guide for making the most of the multi-channel audio that's just waiting to ooze out of your Blu-ray player. The writeup covers both HDMI and analog approaches, and it breaks it down in five easy-to-digest steps so that you don't get all overwhelmed. Go 'head, give it a look -- it's not that difficult, we promise.

The all-too-cleverly named Doremi Cinema has reason to celebrate today after landing a swank licensing agreement with Dolby 3D. The outfit's DCP-2000 JPEG2000 Digital Cinema Server has been "approved as a licensee of Dolby 3D Digital Cinema, giving exhibitors even more options when screening 3D content." As it stands, Doremi's DCP-2000 servers are already installed in over 5,500 screens across the globe, and thanks to its interoperability, it ought to have no qualms with the third-dimension.

You know those four French national channels that decided to recently made the leap to high-def? Yeah, well those four are the first HD terrestrial TV channels to implement Dolby Digital Plus. In fact, both Dolby Digital Plus and Dolby Digital were chosen by those broadcasters for the Television Numerique Terrestre platform, and viewers tuning into TF1 HD, France 2 HD, ARTE HD, Canal+ HD and M6 HD will be able to listen to 5.1-channels of audio so long as they have the requisite decoding equipment. Interestingly enough, the French HD forum specification "requires that by December 2008 HD-ready TVs for sale in France must include Dolby Digital Plus and High Efficiency AAC (HE AAC) audio." Atta way to be proactive, France!

Granted, we've already shown you how to actually take advantage of Dolby TrueHD and DTS-HD, but if you're looking for a quick and dirty breakdown of what each audio codec means, what it can / can't do and how to wire things up with your current setup, Missing Remote's latest guide is for you. For starters, it hones in on Blu-ray audio format support -- quite relevant given the state of the format war these days -- and it continues on by explaining how to wire things up for superior results with S/PDIF, HDMI, analog, etc. There's even a special section dedicated to HTPC playback, which ought to help you folks not using a pre-fab deck. If you've been spinning your wheels of late in the wide world of multi-channel audio, have a look at the read link and see if things don't clear up.

Dolby's homegrown volume controlling technology has wiggled into a few HDTVs here and there, but now the tech is finally maneuvering into devices that HT amateurs / professionals will end up seeing. At CEDIA, Dolby is announcing that it's Dolby Volume will be featured in the all new Harman Kardon AVR 7550HD and Arcam FMJ AVR600. For those that forgot, Dolby Volume is an approach to "delivering consistent volume levels across a wide variety of content, channel programming, or input sources," giving users fed up with those astonishingly loud MHD Palladia commercials a better, more lawful way to deal. Whole release is after the cut.

Still hanging onto that old Sony BDP-S300 Blu-ray player? Your faith has been rewarded now that the 4.20 firmware update adds Dolby TrueHD audio decoding. Support was rumored in past firmware updates, but as of 8/29, it's official, along with BD-Java fixes and BD-/RE BDMV compatibility. Remember when we thought $600 for a player with limited audio support and no Bonus View or BD-Live compatibility was cheap? Oh, how expectations change.

[Thanks, Mick]

As 3D technology takes over theaters in the U.S., cost considerations have kept European theaters from following, but now Dolby Labs is celebrating deals to put its technology in cinemas worldwide. Variety has the details on an agreement for more then 350 screens in Europe, Asia and the Americas, which differs from its main competitor Real D by avoiding the need for a new screen, and opting to sell the system outright instead of collecting royalties from ticket sales. All the same, no matter where you are, expect the opportunity to check out Journey to the Center of the Earth while wearing silly-looking glasses later this summer.

Earlier this month, ASUS introduced the "world's first HDMI 1.3a compliant audio / video enhancement combo card." Who knew numero dos was so close behind? Auzentech has just announced its very own HDMI 1.3-native PCIe audio combo card, which is built around Creative's X-Fi processor and enables PC users to easily output 7.1-channel audio with no downsampling. Essentially, the Auzen X-Fi HomeTheater 7.1 "accepts video from either an internal or external connection, mixes it with digital audio, and outputs the combined video and lossless multichannel audio via a single HDMI 1.3 port." Yep, that means Dolby TrueHD and DTS-HD Master Audio codecs are fully supported. The only digs? For one, pricing remains a mystery, but the real kicker is the September release -- talk about a long wait.