It's one thing to fret over the estimated $1.5 billion Congress has to set aside to pay for the "
coupon program" to aid Americans in the
analog-to-digital transition of 2009, but now lawmakers are "worried that too few of us know that the analog TVs we have been using for years could become big cathode-ray paperweights after February 18, 2009." Essentially, those in power feel that "too little is being done to get the message across," and that quite a few disgruntled
individuals could be smacked with a reality check of gigantic proportions if no one tells them beforehand. According to a poll released by the Association for Public Television Stations earlier this year, some 61-percent of those surveyed had "no idea" the
shutoff would even take place, so we'd expect a commercial blitz to give your fast-forward finger a workout in the coming months.
The idea of testing and/or "rolling" the digital transition across select US markets makes sense -- such a large change is sure to come with its share of hiccups. One Las Vegas station actually simulated the analog shutoff last week, though, and it came off pretty smoothly. During its newscasts, NBC affiliate KVBC put up a simulated "static snow" image with a graphic overlay instructing confused viewers to call the DTV transition phone number for info. How many calls did the KVBC front desk receive? One. Kudos to KVBC for pulling this little test -- as we all know, the real implications of the analog cutoff won't dawn on many people until they actually lose reception. This is a "news you can use" feature we'd like to see catch on around the rest of the country!
