Skip to Content

Summer Budget Travel Tips from Gadling
AOL Tech

cosmetics posts

HD cosmetics bleeding into civilian realm

by Darren Murph posted Oct 26th 2008 at 1:51AM


It was inevitable, really. Whatever the evening news anchor does, so must everyone else, right? Regardless of the answer to that inquiry, a new report has found that cosmetics once reserved for making on-screen celebrities look their best in high-definition are now finding their way into caboodles of everyday Earthlings. Even generic makeup outlets such as Sephora are now offering up a variety of HD makeup to folks who will never, ever see their face on the tube. HD makeup, which stands out by including particles that reflect light rather than absorb it, seems to be the latest trend in the highly volatile makeup industry, though some experts are questioning the need for Sam and Sally to go to such extremes. Pish-posh, we say -- they're just preparing for their big break on Super Hi-Vision.

Dan Read Cosmetics barrels into HDTV makeup arena

by Darren Murph posted Jan 22nd 2008 at 7:51AM


In what is quite possibly the most exclamation point-laden press release of 2008 thus far, Dan Read Cosmetics is introducing its triumphant entry into the world of HD cosmetics. Contrary to DRC's proclamation, however, its Silver Screen Series actually isn't the "first" makeup designed for HDTV, but it will hide facial flaws from the discerning eye of the high-definition camera. Unfortunately, there's entirely more hype than actual details about this stuff, but we are told to expect the lineup on QVC sometime this year!

HD makeup seeks to conceal on-screen blemishes

by Darren Murph posted Jan 19th 2008 at 2:59AM

Sure, we've heard just how little talking heads enjoy being positioned squarely in front of a high-definition camera, but now it looks like relief is on the way from a few big names in the cosmetics industry. Reportedly, over a dozen brands have either recently launched or are planning to introduce lines of makeup aimed at making you look stellar whenever your face gets captured on an HD camera / camcorder. Believe it or not, even the likes of Cargo and Dior are getting in on the fun with their blu-ray Collection and High Definition Serum Foundation, respectively. Granted, even analysts in the biz admit that a good chunk of this stuff is simply marketing hoopla, but you know increased resolution is having an impact on society when "HD Liquid Crystal Pigments" start showing up in foundation.

[Via Pocket-lint]




    AOL News

    Other Weblogs Inc. Network blogs you might be interested in:

    Joystiq
    Download Squad
    The Unofficial Apple Weblog (TUAW)
    BloggingStocks
    Joystiq Xbox
    Autoblog
    Big Download
    Fanhouse NFL Blog