Blu-ray and Freeview join UK consumption basket

consumer posts


Oh, dear. You all point and laugh now, but as Richard Doherty, an analyst with the Envisioneering Group, has stated: "On February 18, there will be a tremendous amount of finger-pointing." Richard also makes another point that we certainly agree with in that "this transition is possibly one of the worst understood consumer education programs in modern times," with millions of Americans still unready for the impending change. 'Course, if you've ever attempted to help your grandmother troubleshoot a VCR over the phone (let alone in 30-second blips), it's somewhat easier to understand why this process is so difficult to grasp. As of today, legions of people are still perplexed at what's coming, and we believe that many are apt to simply sit around and do nothing. The government / NAB is ramping up advertising and sending out DTV transition-mobiles in order to get the word out, but one must wonder, is it too late to save those who have already delayed this long?
Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.
Some things in life may be substitutable -- fine dinners can be sufficiently replaced with Top Ramen, high-end kicks can be swapped out for homegrown sandals, and that luxury whip can be exchanged for a jalopy. Apparently, one thing that simply can't be done without even in "tough economic times" is HDTV. Based on a recent survey from PriceGrabber (which, admittedly, shouldn't be taken very seriously), 73% of non-HDTV owners that responded said that they were forging ahead with plans to snag an HDTV within the next 12 months. Granted, such a figure really isn't all that shocking -- after all, the looming digital transition is the perfect excuse to splurge, and prices are apt to be at an all time low this Black Friday. Trust us folks, 720p+ is worth the sacrifice.

The Consumer Electronics Association (CEA) expected Super Bowl XLII to drive over two million HDTV sales, and drive it did. According to a recent study by Frank N. Magid Associates, around 5.5 million US households brought home an HDTV for the very first time during the 2007 - 2008 holiday and Super Bowl season. Of course, these two events weren't the only reason so many folks opted to make the leap to a high-def set -- the study also credits the looming digital TV transition as an encouraging factor. It's also noted that the forthcoming Olympic Games in Beijing may convince even more folks to spend that incoming stimulus check on an HDTV, further boosting the percentage of US households with at least one HD-capable set. Now, if all of these slow-to-move cable carriers would get their acts together and provide a decent array of HD channels to enjoy, we'd be set.
Because there haven't been enough consumer
studies released regarding HDTVs. Kagan Research is back with another high priced
technology report and as usual, we're reporting on it.









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