cinema posts
Even dedicated theaters like those IMAX uses (well, at least some of them are dedicated) need a little help when it comes to achieving the best sound. Take a look across the consumer AV receiver landscape and you'll see that various flavors of Audyssey's MultEQ technology is pretty popular for measuring and correcting the artifacts that arise in real-world rooms. Small wonder then, that MultEQ (no doubt a pro variant) has been selected by IMAX to help iron out problems with in-theater sound. Who knows, maybe we were distracted by the armrest-gripping visuals, but we've never had a complaint about IMAX sound. Still, we'll take any improvements we can get once the technicians start running through IMAX theaters with mics and test tones in 2010.
Epson's 2010 PowerLite Home and Pro Cinema projector lineup given US pricing, dates

[Via The Art of Home Theater Projectors]
Read -- PowerLite Home Cinema 8100 and 8500 UB
Read -- PowerLite Pro Cinema 9100 and 9500 UB
Philips 56-inch 21:9 3D TV's future is so bright we had to wear shades

TI sticks to its DLP guns, fires off 4k pro gear
You just knew that Texas Instruments wasn't going to leave the 4k cinema projector market to SXRD, right? Sure enough, TI unveiled its DLP Cinema 4k technology and announced that Barco, Christie and NEC will be sprinkling the new tech across more than a dozen new projectors. Now, if TI would get serious about 3-chip DLP consumer solutions -- not even 4k -- we'd be out of our seats (or maybe the movie house's). Until then, we'll have to settle for the possibility that the lowered costs of the next generation of the DLP Cinema platform will allow for more screens to go digital. One thing's for sure -- those IMAX DLP setups need all the pixels they can get.Philips "Carousel" short shows what you're missing without Cinema 21:9 and Ambilight

Next-gen DLP Cinema platform makes room for live 3D broadcasting
Surely you knew that you'd eventually hear "DLP" and "3D" in the same sentence, right? Over at ShoWest this week, Texas Instruments is announcing plans for its next-generation DLP Cinema electronics platform. Generally speaking, this wouldn't be all that exciting, but this one's different. Aside from letting us know that DLP Cinema projectors will be deployed by Christie, Barco and NEC at commercial theaters around the world starting in 2010, we're also told that it will feature "increased bandwidth to integrate alternative content to incorporate live 3D broadcasting." Yep, that NAB demonstration and this year's NBA All-Star weekend were just the beginning.AMC adding upwards of 1,500 3D screens in North America

Poll: Have you seen a movie in 3D?

Cinedigm, Sony link up to bring 3D HD to 10,000 cinema projectors
For those of you that enjoyed the NBA All-Star circus in 3D this weekend, you'll soon be able to indulge in similar events in far more places. Cinedigm has announced today a partnership with Sony Pictures Releasing Corporation that will bring Live 3D HD capabilities to upwards of 10,000 digital cinema projection system across the US. Make no mistake -- companies can force consumers to pay attention if enough money and marketing is poured into something, and we get the feeling that these 3D events in cinemas aren't going away anytime soon. In fact, Cinedigm ultimately hopes to showcase spectacles such as the Super Bowl and the Olympic Games via its 3D HD technology, and with support like this, we don't see any reason why it won't be able to.
My Bloody Valentine 3D grosses way more in 3D than 2D

3D: is this the resurgence that counts?

D-BOX scores deal to bring rumbling chairs to Mann Theatres
Ah, ha! So the rumors were true, after all. Just over three months after we heard that D-BOX was trying desperately to get its Motion Code technology into cinemas, we're finally seeing the first deal with a commercial theater chain. Mann Theatres, the operators of the famous Mann Chinese 6 Theatre in Hollywood, has become the first to first to allow D-BOX seating to be installed, with the initial installation taking place in theatre six of the aforementioned multiplex. There will also be a demo station setup in the lobby for moviegoers to "test drive" the rumbling, bumbling system, though there's no word on whether watching a flick in the D-BOX cinema will cost extra. In all seriousness, this deal is gigantic for D-BOX, and if a few more chains latch on, it won't be long before you see the technology's creator(s) sailing 'round the world and basking in their own glory.
[Image courtesy of About]
[Image courtesy of About]
My Bloody Valentine 3D director gets interviewed
While My Bloody Valentine 3D is hardly the first film to hit the silver screen in 3D, it's one of the few thus far to be marketed first as a 3D experience. Every preview that we've seen goes out of its way to somehow tease the 3D aspect, and it'll be interesting to see how well / horrible it does in theaters. For those even remotely interested in checking it out, you should also head past the break for a two-part interview with the film's director. Patrick Lussier sat down with Hollywood In Hi-Def in order to discuss the specific 3D elements of the film and how he felt these aspects served to draw the audience in deeper and produce a more riveting product. There's even a mention of a 3D Blu-ray release, which we're sure Panasonic is just drooling over. We won't spoil anything for you here -- head on past the jump and mash play (twice) for yourself.
Sensio delivers live 3D broadcasting technology to 50 more US theaters
Sensio already partnered with JVC in the consumer 3D projection realm, and now it's looking to bring live 3D broadcasting capabilities to 50 more cinemas in the United States. The 3D cinema decoding technology will be used by Cinedigm Digital Cinema -- the same folks responsible for bringing the BCS National Championship to a slew of theaters in 3D. We're actually quite curious to see how all of this pans out; will 3D fanatics (like this guy above, obviously) rush out to view every big sporting event on the silver screen, or will HD feeds on their own big screen be good enough?
IOSONO installs first 308-channel surround system in the US
Remember that patently insane IOSONO holographic audio system that was demonstrated last month? The very first one has been installed in the US of A. As part of the multi-million dollar renovation of the Museum of Tolerance / Simon Wiesenthal Center in Los Angeles, a 308-channel IOSONO sound system was installed in the Peltz Theater. According to Electrosonic project manager Steve Calver, said system is the "crown jewel" of the place, as it adds "308 independent audio channels and five subwoofer channels, which are entirely hidden within the architectural elements of the theater." The purpose? To distribute sound as perfectly as possible to every seat in the house. Additionally, HD video capabilities were added courtesy of a Christie high-def projector, and there was even an undisclosed Blu-ray player tossed in for good measure. So, when's the next showing of, um, anything at this place?



























