It's no surprise to hear of consumer demand swaying decisions in America in regard to HD content, but it seems as if the cries for more high-def are making their way east. According to the Dubai World Trade Centre, "discerning consumers in the region are driving broadcasters to expedite their shift towards high definition transmission and upgrade their existing facilities at a faster pace." The 2007 industry report by the Satellite Industry Association also "indicated a huge upswing in consumer demand for more high definition (HD) content." As it stands, broadcasters in the Middle East are just starting to employ HD technology, but given the rate at which areas such as Dubai adopt newfangled technology, we wouldn't be surprised to see guests at the Burj Al Arab enjoying a hundred or so HD options in the not-too-distant future.

[Image courtesy of Volja]

Just a few months back, the FCC approved a set of rules for the 2009 digital TV transition, but now the entity is apparently okaying even more guidelines that will give US broadcasters "more flexibility in making the switch to digital television from traditional analog signals." More specifically, the new rules would allow some stations to make a "phased transition" to digital broadcasting, and furthermore, these stations will also "be allowed to reduce or terminate their analog service before the February 17, 2009 deadline for the transition if doing so is necessary to achieve their transition." According to FCC Chairman Kevin Martin, the new rules are being enacted in order to "provide broadcasters the flexibility they need while at the same time ensuring that any disruption to over-the-air viewers is minimized to the fullest extent possible." Still, even those affected by the cutover will have ample time to pick up a converter box, and considering that some stations may now start the switch before February of '09, acting soon is looking better all the time.