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SportsCenter changes up the formula starting August 11


The daily SportsCenter rotation marks time for many a sports junkie, but starting this fall, everything will be different. Timed for the start of the Beijing Olympics, SportsCenter is switching to a live edition from 6 a.m. until 3 p.m., Monday through Friday. News vet Hannah Storm will host from 9 a.m. until noon each day, in an effort to balance with ESPN2's morning programming and ESPNews. Smaller tweaks include a continuous Bottom Line news ticker that scrolls headlines throughout the show and commercial breaks, and an ESPNews-style Rundown vertical listing of upcoming stories. Next spring ESPN takes the wrapper off its Sony-powered LA studio, debuting a 10 p.m. PT / 1 a.m. ET live SportsCenter broadcast skewed for the West Coast. Endless reruns of SportsCenter throughout the night and early morning have been a fixture for more than a decade, this adjustment strikes us on the level of political unrest, a weakening dollar and global climate change.

[Via Variety]

ESPNews HD set for launch March 30


Right on schedule, ESPNews HD is coming March 30. With carriage agreements previously reported with DirecTV, Comcast and Time Warner Cable, we expect (read: demand) to get it day one. As seen in the graphics, ESPNews' traditional BottomLine now frames the top, left and bottom of 16x9 main video space. Everything's been tweaked -- it appears ESPN has learned much from the launch of its first two HD networks -- from a more moderate (and hopefully less prone to burn-in) steel blue color scheme, redone music with an orchestra-performed theme and all-new set backed by ESPN's multimedia newsroom. Called a "milestone concept" and "must have" for its exclusive HD content (a first for ESPN) ESPN VP Bryan Burns thinks it's hot, check more pics after the break then decide for yourself at 8 a.m. Sunday, March 30; if your carrier isn't up to speed, check out the simulcast on ESPN HD for the first hour, then ESPN2 HD in 30 minute chunks at 11:30 a.m. and p.m.






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