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Paramount flicks to see Blu-ray purchase, DVD rental availability ahead of DVD sale date


We'll leave it to rabid commenters to debate how well Blu-ray is or isn't doing, but Paramount's latest weapon to boost sales and DVD rentals is a staggered release schedule. Variety reports Dance Flick (sure reference material) will debut on September 8 in unrated Blu-ray form for purchase, plus rental DVD & blu-ray, while a version for purchase on DVD should arrive four to eight weeks later. Disney already tried something similar with its Bolt rollout, but retailers botched it and put both versions on shelves at the same time in many cases, though that hasn't stopped the studio from planning to try again with Snow White. At least in this case, we figure it's probably more about boosting rentals and testing the waters, but with VP of Paramount Ken Williams saying "that releasing a Blu-ray exclusively for sell-through will help drive adoption of the format" we figure the day a new blockbuster hits shelves on Blu only (for a limited time) isn't far off.

The early release of Bolt on Blu-ray caused more harm than good

Bolt Blu-rayWe commend Disney on always trying new things to promote Blu-ray like the recent decision to release Bolt on Blu-ray two days before DVD. But just like in the comments of our weekly HD release post, it confused more people then it motivated to upgrade to Blu-ray. Evidently as a result of the confusion, employees at retailers all over the country were scratching their heads and ended up breaking the release date on the DVD version. Although we can totally understand the confusion, we figure the pain is over, so don't stop now Disney! We don't know about anyone else, but we really want to see this experiment run the course because we think the results will be fascinating.

Disney to release Bolt on Blu-ray two days before DVD

Bolt Blu-rayAlthough Blu-ray has been out for a few years, it is still pretty new and thus the studios are still testing the waters to see what works. The latest test by Disney is one that Blu-ray fans have been recommending for some time; release new titles on Blu-ray before DVD -- but we suspect that many had more than a two day lead time in mind. Although this will be interesting, we still think Disney's previous test of including a DVD with the Sleeping Beauty Blu-ray Disc was more interesting. Also, like the more recent titles from Disney Bolt will feature some BD Live content as well as a digital copy.

Bolt 3D crossing over to China this month

Looks like the Chinese authorities have gotten wind of rave reviews for Bolt in 3D, cutting Disney a ton of slack to make sure the movie hits theaters this month. Variety puts China at #2 in the world for 3D capable theaters with about 150 and more on the way. For now Bolt is exempt from their quota on foreign films and it had to pass the censors twice (due to 3D's lack of subtitle support), but for the theater organization focused on beating Singapore to the 3D punch and enjoying high ticket revenues the effort seems to be worth it.

Reviewers rave over Bolt in 3D: did you see it?


It's not that movie critics were bowled over by the storyline of Bolt, it's that most everyone who saw it in 3D came away at least reasonably impressed by the visuals. The film is far from being the first to see a widespread 3D release, but it is one of the first to be marketed as such. Unlike any time that we can remember before, Walt Disney pushed the third-dimension version of this flick hard, and we're interested to see if you felt it was worth sitting through with 3D glasses (and in some cases, paying more for). Like it or not, 3D is here to stay (at least for awhile) -- can you see yourself catching another film in 3D after seeing Bolt?

Read - BigPictureBigSound
Read - Eclipse Magazine
Read - Financial Times
Read - Independent Mall
Read - The Detroit News




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