bolt posts
The early release of Bolt on Blu-ray caused more harm than good
We commend Disney on always trying new things to promote Blu-ray like the recent decision to release Bolt on Blu-ray two days before DVD. But just like in the comments of our weekly HD release post, it confused more people then it motivated to upgrade to Blu-ray. Evidently as a result of the confusion, employees at retailers all over the country were scratching their heads and ended up breaking the release date on the DVD version. Although we can totally understand the confusion, we figure the pain is over, so don't stop now Disney! We don't know about anyone else, but we really want to see this experiment run the course because we think the results will be fascinating.Disney to release Bolt on Blu-ray two days before DVD
Although Blu-ray has been out for a few years, it is still pretty new and thus the studios are still testing the waters to see what works. The latest test by Disney is one that Blu-ray fans have been recommending for some time; release new titles on Blu-ray before DVD -- but we suspect that many had more than a two day lead time in mind. Although this will be interesting, we still think Disney's previous test of including a DVD with the Sleeping Beauty Blu-ray Disc was more interesting. Also, like the more recent titles from Disney Bolt will feature some BD Live content as well as a digital copy.
Bolt 3D crossing over to China this month
Looks like the Chinese authorities have gotten wind of rave reviews for Bolt in 3D, cutting Disney a ton of slack to make sure the movie hits theaters this month. Variety puts China at #2 in the world for 3D capable theaters with about 150 and more on the way. For now Bolt is exempt from their quota on foreign films and it had to pass the censors twice (due to 3D's lack of subtitle support), but for the theater organization focused on beating Singapore to the 3D punch and enjoying high ticket revenues the effort seems to be worth it.Reviewers rave over Bolt in 3D: did you see it?

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