The British Video Association is back with some more happy stats on how well Blu-ray is doing, claiming 3.1 million discs sold since the start of 2009. Still, even with a claimed 231% jump over last year's YTD figures, that hasn't offset a 9.5% drop in sales of DVDs. that should move the needle well past last year's figures, where only 1.5 million were reportedly moved by October, but we doubt that's much comfort to employees of the nearly 900 retailers that have closed this year. Even with consumers "continuing to spend money on the product" once they've experienced it, according to BVA director general Lavinia Carey, expect a greater focus on downloads to offer an alternative to piracy, though no word on when that can be expected.

Apparently blissfully unaware of how much the Engadget staff has paid for the events of the last CES to be forgotten, Panasonic is promoting the UK launch of its FreeSat+ compatible series of Blu-ray recorders (£999 for the 500GB DMR-BS850) by promising to archive ones most valuable memories. Is that enough for you to navigate the various copy protection flags towards Blu-ray disc archival, or will you risk the family Christmas video (worth £542) on something less than a 50GB Blu-ray disc?

In a bit of news that would have been considerably juicier back in the old format war days, Paramount is reportedly negotiating with Sony and Fox to take over parts of its home video business, specifically physical fulfillment to retail, billing and collections. Reported by Video Business and Financial Times, it seems like the studio is trying to save cash as the DVD market shrinks while Blu-ray and other distribution methods aren't yet picking up the slack. We're not sure if home viewers would notice any difference from such a deal, but with titles like Transformers: Revenge of the Fallen and Monsters vs. Aliens releasing later this year it's worth keeping an eye on, if only for the slim possibility of history repeating itself and Paramount promising exclusive China Blue HD format support in return for a huge bundle of incentives. Hey, it could happen....maybe.

Weren't on the invited pre-order list for the Oppo BDP-83 Blu-ray player? Our tipster Mike gave us the heads up that those not on the initial list can now go ahead and lay down $499 to pre-order one of the universal players, expected to ship sometime between July 1 - 3. All you have to do is check out our hands on or the comments from some previous owners to see why this fast loading, SACD & DVD-Audio playing box is so highly regarded already.

[Thanks, Mike]

Wow, we don't even know what to say about this week's slate of new releases on Blu-ray. All we can really say is that even though we're used to being bored by the studio's Summer offerings, this week is especially weak. We'd like to say things are about to turn around in the coming weeks, but in all honesty it appears that Hollywood wants us to go to the movies instead of enjoying our HDTVs.

• 12 Rounds (Fox)
• Do The Right Thing (Universal)
• Flawless (Magnolia)
• Two Lovers (Magnolia)
• Street Fighter: The Legend Of Chun-Li (Fox)
• Home Front (Cinevolve)
• Tokyo! (Liberation)

Why leave it to analysts and other, much less reliable, polls to gauge the impact of Blu-ray after a couple of year's on the market and where it's headed? We're taking it to the people, let us know what you think of Blu-ray so far. Still on track for mass market dominance and successfully supplanting DVD sales within a couple of years, or a doomed vestige of a bygone age that's just not convincing people to upgrade?

Just in case you were wondering whether Sony would get down and dirty with the low-priced rabble this year, word from its community blog is the company predictably held its premium brand mantle high, proclaiming during a recent industry analyst meeting that it wouldn't be launching a value-priced Blu-ray player. Still, after turning around and selling TVs bearing its name at Wal-mart of all places, we would be surprised to see Sony flip on this policy and offer price-conscious shoppers a Vizio alternative sooner rather than later.

Always good for an optimistic Blu-ray outlook, analyst Futuresource this week continued to peg 2012 as the year Blu-ray breaks into the mainstream, while reducing its prediction of discs sold this year in the format from 95 to 75 million. The expectation is that within the next couple of years hardware could drop to as cheap as $50 for an "entry-level" Blu-ray player, with dedicated set-top box owners snapping up high definition discs at a much quicker rate than the currently PS3-dominated (6% to 3%) audience. Check Video Business for the full recap, but just in case you hadn't heard, rumors of Blu-ray's impending demise are greatly exaggerated.

Pioneer and Sharp have officially finalized their deal to combine Blu-ray operations, completing the joint venture planned since Pioneer began navigating its way out of several businesses including its Kuro plasma HDTVs. The official PDF has all the details, but the salient points are that Pioneer will have 66% ownership and 3 of 5 seats on the board of the 450-employee joint venture, ready to start up on schedule October 1, for the development, design, manufacture and sale of optical disc products, primarily Blu-ray.

We had a feeling something was up with the results of the recent Harris Poll and it looks like we had good reason. No one is trying to say that the folks that conducted the poll had a Red agenda or anything, it is just like Adams research puts it when talking about consumer polls in general, "you can't trust the average survey respondent to correctly identify the high-tech devices in their homes." You can say that again. The funny thing is that the results of the poll even look screwy when compared to the HD DVD Promotion group's numbers which reported that even after a few months following the format war, only 1 million stand-alone HD DVD players were sold. This is nowhere near the 10 million that it would take to make up 9 percent of the 111 million US households the poll reports. And in case you care, analysts project -- you know, the ones actually based on retail sales instead of a consumer survey -- that 14.8 percent of US households will have some way to play a Blu-ray Disc by the end of 2009, which is almost double what it was at the end of 2008.

Beyond its Facebook ties, the Watchmen Blu-ray set will include the opportunity to participate in a BD-Live session with the director while he's live at Comic-Con four days after its release on July 25. Hopefully able to do a better job of creating a live experience for home viewers than our experience with Hellboy II: The Golden Army or The Dark Knight, Video Business reports event attendees can watch the movie and observer director Zack Snyder's responses. Other details revealed during a media presentation yesterday included the Blu-ray cut's Maximum Movie Mode, a session that takes the run time up to three hours so Snyder can step in and explain various behind the scenes details of the movie -- only hardcore fans need apply.

We still don't know what it looks like, but during its line show, Vizio let slip that the sub-$200 VBR100 Blu-ray player announced at CES is now scheduled to come to Wal-mart only in July. For $188 (just not that cheap anymore) Wal-mart shoppers can expect a BD-Live ready (with optional 1GB+ USB thumbdrive attached) player, though no details on codec or output support. Don't shop at Wal-mart for philosophical reasons, quality concerns or fear of being trampled during an early Black Friday rush? A similar VBR110 model should follow, coming to other retailers around November/December, just in time to match with that brand new WiFi connected Netflix / Amazon / Twitter etc. widget packing LCD.

This week's conundrum has tripped up more than a few people, from the President on down. We all know, the easiest solution to the problem of living in one place and wanting to watch movies released in another is a multiregion or region free player, but which one is the best? Let's get the details from Felix:

"I have a potentially more unusual question for you regarding choice of mainstream Blu-ray players. I'm interested in options for including codefree functionality

A brief bit of background. I am an englishman living in Germany; there are a couple of video rental shops here specialising in US/UK films and TV series. Many of their discs are purchased directly in the UK and the US, hence a number of their DVDs are region code 1 and I dare say that as their numbers of BDs gradually increase the same will be true here. As my DVD player is codefree this hasn't been an issue so far.

I am now looking into upgrading to a Blu-ray player, but being able to play DVDs (with decent upscaling) from all regions is an absolute must. And being codefree on the Blu-ray front would be a very nice bonus too though not essential. I have found a number of offers for 'chipped' Blu-ray players, but it would be great if you could let me know about the possibilities for the "chipping" process and the quality and reliability of the results.

Anyone else dealing with similar problems and has experience to lend? We've covered a few different multiregion sources in the past, but if you've picked one of these players up, or unlocked your own, let us know in the comments how it worked out

Got a burning question that you'd love to toss out for Engadget HD (or its readers) to take a look at? Tired of Google's blank stares when you ask for real-world experiences? Hit us up at ask at engadgethd dawt com and keep an eye on this space -- your inquiry could be next.

Some think that discs are already dead, but that's because they're ignoring all the success Netflix is still having. Of course any company with a name like Netflix is obviously forward thinking -- the name isn't Discflix after all -- and on that note Reed Hastings, the CEO, told the WSJ that he expects to see significant declines in packaged media rentals in the next "four to nine years." We think that estimate is as good as any, but can't wait to see how the home media landscape changes between now and then. This is of course why Netflix is actively building it's streaming service which evidently is currently only used by 20 percent of Netflix customers.

Though some iffy poll results & a Chinese spinoff may have you thinking HD DVD is just on the cusp of a comeback, Toshiba president Atsutoshi Nishida suggested today that the company might join the rest of the consumer electronics community and support Blu-ray. In the midst of defeat last year he said it had "no plans" to switch sides, focusing on flash memory and DVD upscaling tech instead, but after a few billion in losses that might have changed, as the prez indicated just losing the format war wasn't enough reason to skip out on the Blu-ray market and that Toshiba "would like to keep our options open." Besides enjoying the good news that our exes have found gainful employment as executive speechwriters, we'll be keeping an eye out for another Cell-based Blu-ray player to join the PS3, if not tomorrow, someday.