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European HD DVD Group talks attach rate numbers

by Steven Kim posted Nov 12th 2007 at 10:48PM

European HD DVD Group attach ratesWe focus on the U.S. market, but the European HD DVD Group just issued some numbers that caught our attention. Yes indeed -- more fuel for the format war, just in time to stoke the fires again. The European faction of team red didn't talk unit sales, but is proudly touting attach rate numbers, and with good reason. After doing the math across six countries and accounting for both standalone and console-based players, HD DVD enjoyed an attach rate of 3.8 vs. Blu-ray's figure of 0.6. Ouch. Spain posted the highest HD DVD attach rate (5.7 compared to 0.4 for Blu-ray). Now, one number doesn't tell the whole story any more than one region will dictate the entire format war; but it's an interesting number still. When you consider that HD DVD releases are less restricted by distribution rights in Europe than here in the U.S., the European playing field is closer to the "let the consumer decide" model we'd really like to see. Expect a Blu-ray response in 5... 4...

HD DVD backers see big 2007 ahead

by Richard Lawler posted Jan 8th 2007 at 7:13AM Breaking News

The North American HD DVD Promotional Group took advantage of its press event to spread the good news about HD DVD, noting that over 300 additional HD DVD titles should be arriving in 2007. As of January 5th, the group estimates there were more than 175,000 HD DVD players sold in America, with an annualized attach rate of 28 movies per player. The group projects sales will reach 2.5 million players by the end of this year and more than $600 million worth of movie revenues. HD DVD buyers can look forward to more HDi enhanced titles, now featuring internet features that were demoed at the event, as well as more players hitting the market from manufacturers like Lite-On, Alco, Alpine, Meridian and Onkyo. Look for the trend of combo releases to continue, as the format's backers see it as a viable way of introducing current DVD owners to the format and building a library prior to upgrading. With Sony already hitting 1 million PS3s shipped and HD via IPTV picking up steam HD DVD surely has its work cut out for it in 2007 but with a slew of reference quality releases and enhanced hardware offerings they expect to hit all their goals.




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