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atsutoshinishida posts

Toshiba CEO mentions the possibility of supporting Blu-ray

by Richard Lawler posted Jun 24th 2009 at 6:27AM

Though some iffy poll results & a Chinese spinoff may have you thinking HD DVD is just on the cusp of a comeback, Toshiba president Atsutoshi Nishida suggested today that the company might join the rest of the consumer electronics community and support Blu-ray. In the midst of defeat last year he said it had "no plans" to switch sides, focusing on flash memory and DVD upscaling tech instead, but after a few billion in losses that might have changed, as the prez indicated just losing the format war wasn't enough reason to skip out on the Blu-ray market and that Toshiba "would like to keep our options open." Besides enjoying the good news that our exes have found gainful employment as executive speechwriters, we'll be keeping an eye out for another Cell-based Blu-ray player to join the PS3, if not tomorrow, someday.

Toshiba selects Norio Sasaki as next President and CEO

by Darren Murph posted Mar 18th 2009 at 2:21PM

We needn't tell you that things haven't been going awesome for Toshiba ever since HD DVD hit the skids and slid right into its coffin, but the company has yet to lose hope in its future. As a sign of impending change, Tosh's board of directors has just selected Mr. Norio Sasaki -- who is currently a senior executive VP in the company -- to become the next CEO and President this June. Sasaki will replace Atsutoshi Nishida following an ordinary general meeting of the shareholders, and he'll also succeed Tadashi Okamura in becoming the next chairman of the board at Toshiba Corporation. If you're curious as to whether or not this chap has what it takes, check this: the man is into mountain biking, smooth jazz and golf, and his personal motto is "perseverance will open the way." How dare you doubt that?

Toshiba CEO: HD DVD didn't stand a chance after Warner left

by Nilay Patel posted Mar 3rd 2008 at 7:01PM

We had an inkling that the format war was soon to be over when Warner announced it was going Blu-ray just before CES and HD DVD canceled its press conference, but we didn't realize how quickly things would come to an abrupt end. It looks like Toshiba CEO Atsutoshi Nishida was decisive in ending the battle, telling the Wall Street Journal that HD DVD didn't stand a chance after Warner left, and that if HD DVD wasn't "going to win then we had to pull out, especially since consumers were already asking for a single standard." That's interesting, especially since Toshiba issued all those jilted-lover press releases as former partners defected and continued to waffle for another month or so and even air a Super Bowl ad, but we suppose PR people can't go running around saying things like "One has to take calculated risks in business, but it's also important to switch gears immediately if you think your decision was wrong," like the CEO can. Of course, the CEO probably shouldn't be saying Toshiba's upconverting DVD players are so good "consumers won't be able to tell the difference from HD DVD images" either, but give the man a break -- he's still in mourning.

[Thanks, ogscorpion]




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