2.1 million households let the DTV transition pass them by

analog shutoff posts


With less than 24 hours to go until analog TV goes dark for a certain segment of American, and the NAB wants to make sure everyone is aware that Nielsen's unreadiness claims aren't accepted by all. The point of contention is a mere 1 million people and really comes down to those who are "almost ready." Meaning, the NAB doesn't count respondents who claimed to have already started getting ready, but aren't in any hurry to make the actual switch until the very last minute. Differences in opinion aside one thing is for sure, at some point tomorrow every TV watcher in the US will be digital ready, or they will no longer be a TV watcher.
Just in case you were living in fear of another last minute switch on the digital TV transition date, be at ease, President Obama issued a statement urging those who aren't ready yet to prepare as there will be no further delays, and for those of us in the know to make sure that people around the way are getting the message. With a week to go (again) is there anyone still reading this that hasn't gotten their digital TV future straightened out yet?
Want a preview of what things will be like June 12? A coordinated shut off soft test on May 12 spurred a record 55,000 calls to the FCC's help line on May 12. Even after the delay, of the 3 million or so estimated households still completely unready it's a far bet that the first few days of the transition to all digital television will bring even more calls to figure out what to do.
With less than 5-percent of US homes failing to make it under the analog shutoff limbo stick (and still a month to go), there's no reason that come June 12th a whole lot of stations won't be conducting their own shutoff festivities. Just to make sure that there won't be a pack of digital lemmings headed for a step function-like cliff, the US Senate has introduced the DTV Cliff Effect Assistance Act, which allocates $125 million through 2012 to help pay for digital repeaters and translators to fill in those areas that will go uncovered after the switch occurs. This is government money, so you know there's a few strings attached -- in this case, the new bits of infrastructure will also have to serve up wireless communications and broadband traffic where possible. Let's see -- more people with DTV and broadband wireless coverage? Add a tick in the "yes" column for us, please!
Here we are, a little more than a month away from the 









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