Nielsen reports the effects of the digital transition
[Via TVB]
analog shutoff posts

With the analog shutoff safely in the rear view mirror, CEA (Consumer Electronics Association) president Gary Shapiro took some time to talk about the move to our new digital airwaves (and also looked ahead to our 3D futures). All in all, some pretty interesting reading, but he makes a great point in chiding the broadcast industry -- by waiting until the last minute to get onboard the HD bandwagon, broadcasters missed out on what could have been positive market differentiation for their services versus cable and satellite. All's well that ends well, though, and we're just gad the plug got pulled on analog (with few casualties to boot), and we'd like the CEA president should know we celebrated the move.
Did you catch the sound of a falling tree in an empty woods this past weekend? In case you didn't hear it, analog "nightlight" transmissions went dark Sunday -- which amounted to 121 stations in 87 markets signing off for the last time. Absent the nightlight info screens, rock-dwellers will now have to emerge from their hermitages to figure out what happened to their TVs, but as we say in the 21st century, "them's the breaks." Aside from areas being served by analog translator and/or low power service, this marks the end of the analog broadcast TV era. Way to go, America -- we haven't heard any reports of riots or mass hysteria, and we'd dare say the citizenry handled this tech transition better than the millenium bug.

With less than 24 hours to go until analog TV goes dark for a certain segment of American, and the NAB wants to make sure everyone is aware that Nielsen's unreadiness claims aren't accepted by all. The point of contention is a mere 1 million people and really comes down to those who are "almost ready." Meaning, the NAB doesn't count respondents who claimed to have already started getting ready, but aren't in any hurry to make the actual switch until the very last minute. Differences in opinion aside one thing is for sure, at some point tomorrow every TV watcher in the US will be digital ready, or they will no longer be a TV watcher.
Just in case you were living in fear of another last minute switch on the digital TV transition date, be at ease, President Obama issued a statement urging those who aren't ready yet to prepare as there will be no further delays, and for those of us in the know to make sure that people around the way are getting the message. With a week to go (again) is there anyone still reading this that hasn't gotten their digital TV future straightened out yet?
Want a preview of what things will be like June 12? A coordinated shut off soft test on May 12 spurred a record 55,000 calls to the FCC's help line on May 12. Even after the delay, of the 3 million or so estimated households still completely unready it's a far bet that the first few days of the transition to all digital television will bring even more calls to figure out what to do.







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