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More news from 2012: 100 million US households to pay for HD programming


Alright, so it was mildly humorous at first -- now it's just downright freaky. For the fourth time in just a few months, a report is emerging that forecasts numbers for 2012. Not 2011, not 2013, just 2012. Nevertheless, the latest research doled out by Pike & Fischer asserts that "up to 103 million households will be paying their multichannel video provider for some form of HD service or rental equipment" by 2012. As it stands, around 47 million US homes will be coughing up for HD programming by the end of 2008, which should be a 17 million domicile increase from 2007 if everything goes as predicted. Needless to say, we've no doubts that HD consumption has nowhere to go but up, but even we are taken aback by the $2.6 billion in annual revenue that content providers are expected to garner in just four short years.

Is HDTV finally ready for the mainstream?

It seems that this question gets posed by one mainstream media outlet or another every year or so, and what better time to ask again than following estimates that 50 million American homes will be HDTV-equipped by the end of next year? It's no secret that carriers are pushing HD more frequently in their advertising, and now that select basic cable channels are finally making the move to HD, we wonder if the currently satisfied viewers will get curious and follow along? Numerous analysts have suggested that consumers won't make the jump en masse to demand HD programming until a noticeable amount of non-network content becomes available in HD, and while CNN, Food Network, TBS, and A&E (for instance) are all going (or have gone) HD, there's still hundreds of channels out there that have yet to purchase the first piece of HD recording equipment. Is HDTV ready for mainstream? Our gut says not quite, but we're a lot closer today than we've been.

[Image courtesy of PSBSpeakers]

50 million American homes to house HDTVs by 2008

Honestly, don't look so surprised. Just under two years ago, some 15-percent of American homes had at least one HDTV somewhere on the premises, and not long after, estimators were suggesting that a whopping 82-percent of domiciles would be HDTV-equipped by the end of this decade. Earlier this year, a more recent report found that over one-quarter of those residing in the US of A owned an HD-capable set -- though we'll never live down the embarrassment from the hordes of owners who've yet to figure out how to operate them. Nevertheless, an updated study has found that "more than 30 million US households now have at least one HDTV," and judging by recent sales figures, has estimated that 52 million homes will house an HDTV by the end of 2008. Now, how's about a few more HD channels for the growing sect, eh?




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