Light control is probably the biggest challenge to a good projection setup. The subterranean nature of London's subway is pretty much ideal in that regard, and now CBS Outdoor has brought its cross-track projection (XTP) system to the Tube. The Piccadilly Circus, Euston, Bank, Liverpool Street and Bond Street stations have been outfitted with a total of 23 14-foot screens that are getting HD video ads beamed onto them, sans audio (thankfully). There are plans to build out to 150 XTP screens and compliment them with 2,000 digital screens Tube-wide, which all fits in with CBS Outdoors' plans to bathe subway riders in advertisement. If ad-targeting tech is brought into the equation, we see some potential for really embarrassing hilarity. Meanwhile, London readers are encouraged to let us all know how the picture XTP quality is holding up!

You've got to have some serious firepower to attract eyes in Las Vegas -- after all, there's already enough neon in place to keep the average tourist distracted for hours. That being said, Samsung thinks it has what it takes, as it's teaming up with Outdoor Promotions in order to install eighteen 70-inch 1080p LCD panels "on prominent bus shelters spanning the Vegas strip from the Mandalay Bay Resort & Casino on the south side to the Rivera Hotel and Casino at the north end." The units will all be sunlight-readable and boast 2,000 nits of brightness along with localized audio. We're told that advertisements put up on the beastly sets will shuffle every 7.5- to 15-seconds in a continuous loop, and while the initial 18 are slated to go up in October, another 20 are planned for early 2009 (pre-CES, pretty please?)

[Image courtesy of IntelligentEconomy]

Merely months after Verizon managed to secure Michael Bay's talents to campaign for FiOS, the carrier has now snagged Celtics superstar Kevin Garnett to push its fiber-based services. The NBA big man is now starring in a 30-second spot for Verizon's FiOS, showing off just how much he adores the innovative Home Media DVR with multi-room recording playback capabilities (its words, not ours). First Frank Caliendo, then Mr. Bay, now KG -- who's next, Don King?

Given the amount of buzz surrounding the 2008 Olympic Games, we aren't too surprised to see Panasonic jumping on the bandwagon in an attempt to push its brand. The outfit has just kicked off a nationwide tour involving a fleet of customized trucks encouraging families to get their living rooms ready for HD. Reportedly, the flagship truck will be visiting retailers across the US and give prospective buyers the chance to snag an autograph from swimmer Mark Spitz and gymnast Kerri Strug. As expected, Panny will be handing out lots of free kit along the way, and interestingly enough, the trucks you see should look awfully familiar -- after all, they're the same ones used in last year's "Living in HD" contest (but with a snazzy new paint job). Talk about a good example of recycling.

Just an update on the Time Warner Cable/Verizon FiOS legal spat, Multichannel News is reporting a federal judge denied Verizon's request for a temporary restraining order to get the ads its deemed misleading off the air immediately. We can see why they'd think that, with the ads seeming to imply FiOS requires a dish (it doesn't) and that Time Warner uses fiber too (not really the same), but Judge Lewis Kaplan didn't feel it necessary to block them before a hearing on Verizon's preliminary injunction motion April 21. Check out the ads on our previous post and see how accurate they appear to you. [Disclosure: Engadget is part of the Time Warner family]

While we can't argue that HD spots are entirely more enjoyable to view than their SD counterparts, a new survey commissioned by Google takes a look at the viability of advertising in online programming. Given that content on the 'net is growing substantially and more and more users are turning to the web browser to get their TV fix, Google found that online video advertisements compared "very favorably with traditional TV commercials." The research honed in on 30-second spots shown on traditional TV, YouTube and embedded within an online viewer, and according to Marianne Foley, senior vice president of strategic initiatives at Harris Interactive (who collected the data), the end result is that "nothing is lost and much can be gained" by running commercials online. Of course, online ads have the advantage of being forced upon viewers, whereas DVR owners can skip around if they're okay with viewing timeshifted material. Peep the results in full in the read link below.

[Via NewTeeVee]

It was inevitable, really. No sooner does Comcast and Rogers Cable begin taking heat for over compressing their HD feeds than Verizon pumps out a TV spot trumpeting its ability to deliver "pure, uncompressed high-definition." The ad campaign asserts that its delivery of material is superior to that offered up by traditional cable providers, but the company's media relations director Bobbi Henson did note that the real purpose was to show that "FiOS TV customers are receiving HD that's not compressed by Verizon." She noted in an e-mail statement that "content owners compress their video before sending it to video service providers, but [Verizon] forwards the signal to its customers the way that [they arrive]." You know what they say about bandwidth: if you've got it, flaunt it.

You could almost see this one coming -- a Super Bowl with one team attempting to do what no other team in league history has done? Yeah, that'll draw folks in. A game decided in the final minutes of the fourth quarter helps too, and according to research doled out by Nielsen, Sunday's tilt between the Giants and Patriots was indeed the most watched Super Bowl ever. Reportedly, some 97.5 million viewers tuned in on average, with 105.7 million fixing their eyes on the game between 9:30PM and 10:00PM EST. More interesting, however, was TiVo's research data, which showed that more folks (in its sample, at least) were interested in watching / rewinding commercials than actually pausing to gaze into Brady's eyes. Oh, and for those curious, E-Trade's "Baby" spot snatched the number one rank this year in term's of ad popularity (sorry, Toshiba). Hit up the read links below for oodles more data about the game.

[Image courtesy of Getty Images / WNBC]
Read - Nielsen's research data
Read - TiVo's research data

While we wouldn't say this is anywhere near a last ditch effort, Toshiba's VP of marketing for the Digital A / V Group has affirmed that it will air a 30-second spot during Super Bowl XLII extolling the HD-A3, HD-A30 and HD-A35 players. The plug is said to be a part of its revised strategy to "reinvigorate HD DVD," and oddly enough, it won't be running its ad up against that other format. Apparently, the BDA decided not to buy discounted airtime for a commercial after realizing that it couldn't complete a "Super Bowl-caliber ad" in time, but it seems as if the Blu camp isn't worried about a thing. Andy Parsons, SVP of industrial solutions business research group for Pioneer and BDA loudmouth, noted that he "admired [Toshiba's] chutzpah," but continued by saying that "running a Super Bowl ad is not likely to convince consumers that HD DVD will win the format war." Go on Andy, tell us how you really feel.

While we've seen a slew of patent applications revolving around DVR-based ad skipping, IBM is apparently looking to get in on the action with DVDs that feature non-skippable advertisements. As David Freeberg noted, we too are pretty surprised that such an idea isn't already patented, but nevertheless, the theory in and of itself is a double-edged sword. At first glance, hearing that we'd be forced to watch plugs -- which could be stored on the DVD itself or retrieved via the internet -- on our flicks doesn't exactly incite fits of jubilation, but as Freeberg points out, this could be used to offset or at least subsidize the actual cost of DVDs. Additionally, we could envision marketers licking their chops at the chance to insert modern, relevant ads into films via the web, but the actual impact on the consumer still seems murky. 'Course, there's no telling whether or not this patent will be granted, but it opens up some interesting avenues, nonetheless.

[Via ZatzNotFunny]

While we've seen companies go out of their way in the past to provide customers with HD assistance, it looks like Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) has teamed up with Cisco to give consumers yet another venue to have their questions answered. A variety of flashy help buttons enable befuddled individuals to select the kind of HDTV most suited for their viewing habits, learn the definitions of commonly used high-definition terms, and of course, goes on to plug TWC HD services. Sure, it's simply an interactive advertisement at heart, but at least it's giving consumers a drop of knowledge whilst fishing for their business.

[Via BroadcastingCable]

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted "superior HD" spots has reached another milestone, as a US appeals court has "upheld a lower court's decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates." Notably, the Court of Appeals for the Second Circuit did, however, "set aside part of the lower court's order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable's analog programming." Ah well, it's not like those ads were exceedingly enthralling to begin with, right?

The marketing campaigns that numerous companies are now embarking on will have an additional member, as Toshiba is reportedly buckling down and getting the message out about its HDTVs and HD DVD players, particularly Down Under. Reportedly, the company is aiming to sneak into the "top five of the flat-panel TV market," and it also began to increase its promotion efforts of HD DVD in Australia. Regardless of the recent Blu-ray "victories," Tosh apparently still feels confident that HD DVD will survive, and noted that it would "increase the number of HD DVD players from one to three models by Christmas" in select local markets, all while while hoping to ship bundles of HD DVD-equipped Qosimo laptops. Granted, Mark Whittard -- general manager of Toshiba's Information Systems Division -- wasn't oblivious to the market trends going on around him, and duly noted that Toshiba "had its work cut out" to achieve such numbers.

You're probably familiar with the old adage that getting sued just isn't satisfying enough until you take someone else to court over the exact thing that you're being accused of, but even if you're not, DirecTV's here to refresh your memory. The satellite TV provider has apparently scrunched up its nose at a recent promotional advertising campaign in which Comcast claims that two-thirds of satellite customers felt "Comcast delivered a better HD image" when compared to DirecTV and Dish Network alternatives. Not believing that we oh-so-capable humans might be able to actually perceive the difference when an HD feed is somewhat crippled, DirecTV decided that the results mustn't be correct, and suggested that the "survey upon which Comcast relies does not provide or sufficiently substantiate the propositions for which Comcast cites the survey," and concludes by boldly proclaiming that all of the claims "are literally false." Of course, Comcast is standing strong behind its results for the time being, and while either party could most certainly have a case against the other, why are we using cash for HD channel expansion to pay legal teams?

[Via TGDaily]

Although we can't be certain if Andy and Tina Szeto attended a Wii marriage counseling session before tying the knot, the television crazed couple did invite a healthy helping of TiVo to join in their matrimonial celebration. Granted, they did stop short of rocking interactive wedding attire, but the two lovebirds did indeed have a pair of his and her TiVo cakes proudly perched beside the more traditional rendition, and to show its appreciation, TiVo actually donated a plethora of smiling plush dolls as party favors. Not to be sold short, the company also gave each member in attendance their own felt TiVo ears for maximum geekness all around, and created quite the marketing scene in the process. Hey, we've definitely seen worse cakes at a shindig before, so click on through for more pictures of the obsessive ceremony.