MHD - Birds
by Richard Lawler 
posted May 10th 2006 at 4:26PM
[Via the SD loving heathens @ AdJab]
adjab posts
[Via the SD loving heathens @ AdJab]
Luxury car manufacturers choose HDTV for their ads
by Richard Lawler posted May 2nd 2006 at 4:23PM
High definition advertisements are going upmarket, with these separate releases regarding
Mercedes-Benz and Lexus producing their new spots in HD. The first focuses on the Germans, who shot their new S-class mostly in 720p (but some 1080p, maybe for Blu-ray or HD-DVD trailer releases only) and how they used Apple software to manage all the footage. The second regards the marketing campaign for the new ES 350 and how their three commercial spots set to run on network television during prime time were all filmed in HD.
Seen any other HD ads lately? The last one i noticed was the trailer for the new Mission: Impossible.
HD-DVD advertising campaign kicks off: "So real you can feel it"
by Richard Lawler posted Apr 11th 2006 at 1:35PM
That is the new
rallying cry of the HD-DVD camp; will it be enough to move customers
into stores to by players before Blu-ray comes out, or enough to make consumers care about high definition DVDs at all?
Toshiba and Warner Brothers certainly hope it is. To counter, the Blu-ray supporters were considering launchnig a market campaign around the
concept that HD-DVD "came first", leaving HDTV owners unsatisfied. Expect the milder tagline "step into
Blu" when their media juggernaut hits the ground.They plan to start the advertising on channels that air high definition content but we haven't seen any yet, although I did catch a nice Mission Impossible trailer in HD during 24 last night. Drop us a line if/when you see the ads.
[Via Adjab]
