Ruh roh. Research firm DisplaySearch has just unleashed a new report that takes an in-depth look at the ultrathin XEL-1, and it ended up finding a video lifetime barely half of what Sony promises. Apparently the company ran a couple of Sony's OLED TVs for 1,000 hours, after which it found that blue luminance degraded by 12-percent, the red by 7-percent and the green by 8-percent. Extrapolating the data it gathered, it estimated that the unit would lose half of its brightness in 17,000 hours -- Sony says you can expect 30,000. Of course, Sony is still standing by its numbers, and even we can see that DisplaySearch's methods aren't perfectly scientific, but if you were honestly expecting to watch this thing for the next decade (and not a year less), you may want to hit the read link and snoop around.

[Via Yahoo, thanks to everyone who sent this in]

Whether you love 'em, hate 'em or qualify 'em with statements like "great for vacuum cleaners; not so much for HDTVs," you've got to respect that fact that Consumer Reports buys all the goodies it tests. Especially when the item in question is a $2500 Sony XEL-1 OLED TV. Overall, we came to the same conclusion as they did: incredible tech appeal, great picture quality, poor input options and "are you kidding me" size-to-dollar ratio. We'll even overlook the fact that the 960x540 pixels isn't truly HD, because at 11-inches it just doesn't matter. Credit to this little tech jewel for eliciting some verbiage that we don't recall ever seeing before from CR -- "... top of your list-provided, of course, that money is no object." Somehow, we don't picture that "money is no object" crowd flipping through the pages of CR.

Seen enough of Sony's 3-millimeter thin OLED TV? Nah, we reckoned not -- and even if you've grown somewhat accustomed to that sleek 11-inch exterior, opening this pretty boy up gives you a whole new perspective. The camera-toting cats over at bunnie:studios managed to happen upon a live XEL-1 tear down while perusing the floor at the Embedded Systems Conference, and sure enough, they succeeded in capturing the momentous event and were kind enough to host up a smattering of high-resolution images to prove it. Anxious to see what Sony could possibly fit inside of this thing? You're just one click away from finding out.

[Thanks, Andrew]

Haven't you heard? OLEDs are gearing up to take over the display world, making your fancy LCD something you'll wrap fish with. Taking up the point in the quest for world domination is Sony's XEL-1, which we admit puts out a great, albeit small, picture. Lab tests by Tech-On, however, show the 11-inch display has an appetite for power that belies its diminutive size. Check out the link for some insight to the wizardry that makes the XEL-1 work, including ramping down panel brightness after turn-on and insertion of "blanking" frames. But eyebrows at the lab arched a little when the unit ate up 28.4-Watts to produce a pure white image. While that figure won't send your electric meter into Whirling Dervish mode, the CEO of Toshiba says that at sizes beyond 30-inches, OLEDs consume 2 - 3 times more juice than LCDs. These kind of challenges are nothing new to emerging technology, and we're sure manufacturers will get things under control; but for now (in an increasingly "green" world), there are still hurdles.

[Via SmartHouse]

It's one thing to swoon all over Sony's 3-millimeter thin XEL-1 OLED while being keenly observed by likely armed guards. It's another to bust this baby out in the comfort of one's home. Our comrades over at the Spanish branch were able to do just that, and of course, they snapped a few glamor shots before ruining its allure with fingerprints. Curiously enough, their model arrived sans an Ethernet port -- needless to say, we're still waiting to find out the story behind that. Grab anything that can work as a drool rag and hit up the read link below.

As expected, Sony has released the first OLED display in the US, with the 11-inch XEL-1 available now at select Sony Style locations for $2,500. Japanese customers have been able to purchase the 3mm-thick XEL-1 since late last year for ¥200,000, but the US has had to wait until now to get its organically 1,000,000:1-contrasted fix. The XEL-1 also offers support for DMeX so consumers can download content via the BRAVIA Internet Video Link service. If you're hankering for something even thinner than a 9mm plasma and looking to spend a whopping $227 per inch, head on over to a Sony store today.

Sony's XEL-1 OLED TV -- with its 1,000,000:1 contrast ratio and a ridiculous 3mm thin enclosure -- has been unboxed over at TV Snob. Next to all of its accessories, the XEL-1 looks rather less appealing when compared to the clean press shots. In particular, we're left a little confused as to what the deal is with that ugly external power brick: isn't that what the big box underneath the screen was for?

We're sure you've been drooling over Sony's sexy little 11-inch XEL-1 OLED TV since the official launch last month, and though we thought that only the Japanese would be lucky enough to snap one up this year, Sony Electronics President Stan Glasgow has just revealed that US customers may actually have a shot at the 3-millimeter thick waif by holiday time. At a roundtable discussion this morning at the Sony Club in New York, Glasgow told the assembled journalists that "OLED could come [here] before the end of the year," but that the decision would be based significantly on foreign demand and panel supply -- an area where yields are still reportedly quite low. In other words, while you shouldn't go squirreling your ~$1,800 away just yet, you should start praying to the gods of consumer electronics that the XEL-1 hits Tokyo with little more than a whisper.