Now that Vudu has stepped up the bit-rates of its HD downloadable movies, have you been drawn away from Apple TV's gigantic selection of movies, or the Xbox 360's impressive array of Hi-Def TV shows? Although it seems like not one box offers everything anyone could want, we still want to know: which HD download service do you prefer?

We had a hunch that VUDU was readying Blu-ray quality rentals, and sure enough, the company has just got official with its HDX format. Essentially, HDX is a new tier of video quality for the on-demand rental service. VUDU will be delivering the content in 1080p24 via its patent pending TruFilm compression technology, which is reportedly "unrivaled" in the home content delivery biz. In our talks with the outfit, it clearly spent some serious time mastering the delivery process here, but all this quality comes at a cost. Not monetary, mind you -- the actual HDX rental fees will be the same as current HD rentals -- but we're talking time. On most broadband connections, you'll be waiting three to four hours before the experience begins, though the ability to order an HDX film online (while you're at work, for instance) helps alleviate that pain somewhat. Also of note, HDX flicks will only be available for rental initially, though hopes are that a purchase option will show up in due time. 50 HDX films are on tap today -- dig in and see what you think. Full release is after the break.

While rumors have been flowing hot and heavy about VUDU's possible demise, it seems the company has other plans in mind. We've received word that select beta team members are now being asked to try out new downloads that are intended to rival Blu-ray quality. Dubbed HDX movies, these ultra-high-def flicks are currently being watched by folks willing to wait a number of hours (two to three) for a film to start, but there's no guarantee that we'll ever see this hit the masses. Sure, we totally dig the idea of BD-quality content on-demand, but we could almost scoot down to Blockbuster, rent a bona fide Blu-ray Disc, watch, and return it before a so-called HDX title even begins.

[Thanks, anonymous]

With apologies to Shakespeare, something is brewing at VUDU. With CEDIA just around the corner, the company has laid off some of its staff, most notably some of its marketing higher-ups. Additionally, rumors are swirling regarding just about every aspect of the upstart company's future. CEPro got some talk-time with the VUDU's national dealer channel manager, and a theme of decreased emphasis on the retail channel seems to run throughout the conversation, punctuated by a end-of-life status on the VUDU X100. Meanwhile, the company is making some CEDIA promises for its custom-install-targeted VUDU XL: more HD content (1,000 titles), more connectivity (HD over component) and lifetime warranties on purchased titles. It's all rumor, but we wouldn't be surprised to see VUDU move exclusively into the custom-install market where it seems to have a toe-hold. So what say ye -- is something rotten in VUDU, or should we hang up the codpiece and get back to work?

[Image courtesy Blog of Wishes]

Read - CEPro's VUDU interview
Read - VUDU CEDIA plans

Shortly after picking up its very own adult channel, VUDU is announcing a more, shall we say, family friendly bit today. Effective immediately, VUDU users will be able to renew any SD rental for $0.99 within seven days of first viewing the film, while renewals of HD rentals will cost $1.99. Additionally, VUDU has launched a new "99 for 99" movie channel which contains a rotating list of 99 films that can be rented for -- you guessed it -- just south of a Washington. Interestingly, VUDU calls the deals "summer blockbuster specials," though there's no sign of an end date for either. Can't say this totally changes the way we see the movie set-top-box, but it's certainly a step in the right direction. Full release after the jump.

With all the sources for digital downloads these days, it can be hard to keep track of what platforms have which movies. We noticed a few weeks ago that our friends over at Format War Central have taken on the tedious task of summing up all the sources of HD content each week on a single post. All the legit sources of HD downloads are included like Vudu, Xbox Live, PS3, and the Apple TV. From a purely selection standpoint -- this week at least -- it appears that while the Xbox Live Market Place has the most HD TV shows, while the Apple TV has the most HD movies (12 vs. 4) -- oddly enough though, Vudu only has one this week, but we doubt that is the norm. So if digital downloads are you thing, be sure to head on over each week to find out what's new and in HD.

We'd stop short of calling it inevitable, but we aren't shocked one bit to hear that on-demand porn has landed on VUDU's set-top-box. Adult Video Network (AVN) has developed a channel for VUDU which enables users to rent and purchase SD or HD films just like any other less explicit title. As expected, users would be asked to first "verify their age" and clear parental controls before anything on the channel could be viewed. Interested in pricing details? Try $6.99 / $19.99 for SD rentals / purchases and $8.99 / $29.99 for HD rentals / purchases.

[Via CEPro]

Talk about timely, yeah? Just hours after our latest Ask Engadget HD question pondered which of the three big hitters in the movie set-top-box arena was superior, along comes a comparison of the trio from PopSci. Of course, this being Engadget HD, we've all ideas many of you won't agree with the verdict put out (hint: Roku's box is deemed the winner), but some decent points are made nonetheless. For starters, the Netflix library is far more expansive than those offered up by Apple and VUDU; for folks looking for the widest range of titles (and cheapest method of renting), it's hard to overlook the Netflix Player. For junkies that just have to have HD, your choices are clearly defined, and between the Apple TV and VUDU, critics noted that the former's ability to dabble in YouTube was a perk that may sway certain buyers. Regardless of your feelings on the matter, be sure and hit up the read link if for nothing more than the pros / cons -- the decision's still yours, you know.

There's not much explaining to do once the name of this product is read aloud, but we'll humor you anyway. The recently announced VUDU Wireless Kit is something we dreamed of having when testing the thing out in our own labs, but we suppose late is better than never. The package contains a pair of 802.11g adapters -- one for your VUDU set-top-box and one for your WLAN router -- that creates a "secure, self-contained wireless network" for transferring material from VUDU's servers to your device. The going rate for this bundle is $79, but you can knock $29 from that if you purchase it directly from VUDU with a $299 STB. Now, the real question here is this: will this thing function reliably (wireless HD has been shoved under the rug for a reason, you know), and will it function reliably with HD content. Any guinea pigs out there willing to check?

[Via CEPro]

With Roku's Netflix Player all out in the open and an LG box just around the bend, Chuck's question is particularly timely. There are already quite a few choices out there for folks looking to snag a dedicated movie set-top-box, but has the best one even arrived?

"I pretty much stick with OTA reception when I watch TV, and while Netflix / Blockbuster is fine, I've recently been considering a standalone movie set-top-box for instant gratification purposes. With the Apple TV, VUDU and Roku Netflix Player already out, which one would be best to pick up? I realize more units are expected, but I'm particularly fond of models that support HD films. Really, I'm just looking for user opinions on each, especially if they already own one or have used one."

We'd also like to point out that Netflix's "Watch Now" feature can be piped to your TV fairly easily if you have a nearby HTPC or Xbox 360, but alas, you won't be seeing any material in high-def from there. Here's your shot at defending (or lambasting) your own movie STB -- and... go!

Got a burning question that you'd love to toss out for Engadget HD (or its readers) to take a look at? Tired of Google's blank stares when you ask for real-world experiences? Hit us up at ask at engadgethd dawt com and keep an eye on this space -- your inquiry could be next.

One thing's for certain: VUDU doesn't let a firmware update get stale. Just two months after v1.3 hit the scenes, v1.5 has already been detailed / spotted. The big hitter in this update is the Discounted Extended Rentals, which enables users to extend the viewing window of a 24 / 48-hour rental within seven days after the conclusion of the original rental. Once extended, you get the same "privileges" as before -- you can store it for up to 30 days with 24 / 48-hours to watch it once you've started it. The rub is the pricing: you only get $2 off when extending $5.99 HD rentals, $1 off most everything else and $0.50 off of $0.99 rentals. Oh, and you can only extend once. Other changes include full-screen trailers, parental controls for browsing and revised sort functionality. Check the read link for the full changelog, and feel free to twiddle your thumbs waiting for the update to be passed on to your STB.

[Via Yahoo]

While it's no big secret that VUDU's movie set-top-box is still serving a niche market at the moment, things could be on the up-and-up for the outfit. According to Video Business, it has managed to land its wares on the shelves of two dozen California Best Buys. The move marks VUDU's first foray into the brick-and-mortar realm, as it has previously sold the device exclusively online. It's also noted that the VUDU is being "merchandised in four different locations" within the stores, while the Apple TV is generally only found near other Apple products. There's no word on whether more BB locations will be picking the STB up, but that decision may be made based on how sales go in the first 24 stores.

Back at EHX in Orlando, VUDU's partnership extravaganza announcement was curiously light on details. Now, however, we're beginning to see how VUDU's positioning its movie set-top-box as a mainstay in the connected home. Reportedly, the deal with NetStreams will soon allow VUDU XL (vanilla VUDU left out?) owners to stream video around their domiciles using the VUDU XL as the video server. Reportedly, the box would have to be connected to the DigiLinX IP-Based Distributed Audio, Video and Control system, after which content could be accessed from other rooms. Unfortunately, that's all the details that have surfaced thus far, but we can't help but realize that the VUDU just got a whole lot more attractive for those with deep pockets.

Genius Products, a home video firm responsible for distributing DVDs for companies such as Tartan Films, ESPN, Discovery Communications, ImaginAsian, Sesame Workshop, World Wrestling Entertainment and IFC Films, has just inked non-exclusive rights agreements with CinemaNow, Netflix and VUDU in order to distribute select digital content throughout the US. Unfortunately, the terms are mostly being kept under wraps, but we are told that the aforesaid trio will have "non-exclusive rights to digitally deliver and distribute certain non-Weinstein Genius Products' titles." Though it goes without saying, be sure to keep an eye out for more material to pop up if you use one of these three services.