Viasat isn't giving HD consumers any additional high-def scraps to fight over here, but at least the "premium" customers who are shelling out for that ViasatPlus HD service will be able to justify it a tad more. A new video-on-demand service (predictably named ViasatOnDemand) will utilize a customer's broadband internet connection to pull down movies and other programs to the hard drive of their DVR on demand. Sweden will become the first country to take advantage when it launches there this week, while Norway / Denmark get it next week and Finland later this year. Each movie that's currently available on premium channel TV1000 will be available at no extra charge, while other flicks / series will be priced between SEK19 ($2.47) and SEK49 ($6.25) per title.

There's nothing here that wasn't apparent already, but SES ASTRA is just now getting around to boasting about a dozen HD channels that it's hosting to broadcast the 2008 Beijing Olympics. Ready for an exhaustive list? The channels broadcasting the Olympics in HD include for the UK, BBC HD, for France, France 2 HD and CANAL+ HD, for Germany, ANIXE HD, for Poland, TVP HD, for the Slovak Republic, STV3, for the Netherlands, 1 HD, for Belgium een HD, for Spain, TELEDEPORTE HD, for Sweden, Viasat HD and SVT HD and for Austria, ORF HD. So yeah, if you somehow missed this for the first week of the Games, at least you're clued in now.

[Image courtesy of Beijing 2008]

Europe as a whole could use a real shot in the arm when it comes to HD, so we guess we can't point and laugh too much as Viasat increases its HD lineup from three networks -- Viasat Sport HD, TV1000 HD and National Geographic HD -- to four. Public broadcaster SVT HD is all set to join the others in short order, as Viasat attempts to maintain competitive balance with rival Canal Digital, which already offers the channel. There's no word on an actual go-live date (nor any indication of extra charges), but on a slightly separate note, we are told that Danish channel TV2 Sport HD will resume high-def airings when it covers the SAS football league after it returns from winter break.

Don't look now, but Viasat Broadcasting has just launched its first high-definition offerings (including two Viasat-branded premium HDTV channels, TV1000 HD and Viasat Sport HD) on its Nordic satellite pay-TV platform. Reportedly, TV1000 HD and National Geographic HD will be available in Sweden, Norway, Denmark and Finland, while Viasat Sport HD makes its debut in Sweden, Norway and Finland; as for Danish subscribers, they'll have access to TV2 Sport HD. Unfortunately, fetching said programming won't come cheap, as it'll demand SEK/NOK/DKK 99 per month (between $15 and $20) in addition to the currently undisclosed HD set-top-box upgrade cost. Speaking of which, two STBs will initially be available: a Viasat Plus HD PVR box from Pace and a standard Viasat HD box made by Samsung, both of which use NDS middleware / content security and support 720p / 1080i. And we thought we were starved for HD...