Tweeter chirps its swan song

[Image courtesy highfihoney]
Tweeter posts


You don't have to have a Nobel Prize in economics to know that the current state of the economy is bad news for sales of HT gear, but it would be doubly bad for a company that, say, was just trying to get business moving again after emerging from bankruptcy. Enter Tweeter, which only this past summer was retooling stores into "electronic playgrounds." The company's CEO has been replaced by a restructuring firm exec (aka axeman) who quickly got down to business by putting Tweeter operations into a "temporary transition period," and we've got a bad feeling that means the electronic playground just got a lot rougher.
Tweeter stores (now formally known as Tweeter Opco) has had a rough go of things over the past year, but is hoping that a little experimentation in April will help get things moving in the right direction. First up, a new store that features a "Playground" design will be opening in Chicago's Lincoln Park. We pretty much think of any store with aisles of gadgets as a playground, but these stores feature home-like "vignette" settings that demonstrate how the gear will fit into your lifestyle. Tweeter will also be testing a totally new store concept at a remodeled Boston location. No details were given about what changes are involved, but the company's CEO says "It's quite a step forward." If it's better than a "playground," we can only imagine it's an "amusement park" at the minimum, and we're hoping for "mind-blowing dreamscape." We're all for some more competition, and we're guessing the new concept will be aimed at a more upscale market than typical "big box" stores. And besides, we're always looking for new places to haunt.










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