Transformers Blu-ray edition gets detailed, confirmed for September launch
[Thanks, Wii60Warrior]
Posts with tag Transformers
Michael Bay can breathe easy, Paramount (Dreamworks included) has officially gone Blu-ray. Two and a half years after announcing itself purple, and exactly five months after becoming HD DVD exclusive, this move makes all six major Hollywood studios Blu. Don't make space for that Blu edition of Transformers in your DVD rack just yet, as the company plans to "monitor consumer adoption and determine our release plans accordingly", but with PS3 sales up and BD Live on the way, we can't imagine it will take very long. The Hollywood Reporter expects to see Universal and Paramount new releases hitting Blu-ray and DVD at the same time by late spring or early summer, when we can forget this whole thing ever happened -- unless of course you picked up an HD DVD player for Shrek, in which case we have a few ideas on what to do next.
The HD DVD camp can still tout online connectivity as a feature Blu-ray doesn't have yet, and now they've released numbers on how many people are actually using it. According to the HD DVD Promotional Group, Universal's web-enabled discs averaged 30% of owners going online, while Transformers notched 80,000 unique online viewers with 30% logging on again to download additional content later. HD DVD-exclusive studios Paramount and Universal seem encouraged enough by the numbers that we can expect the content to continue to flow, but we've got to wonder if the added features will translate into increased sales.
You'd think that Michael BDA Bay might be happy with his record-breaking HD DVD release of Transformers, but he re-voiced his preference for the blue camp in a recent interview. Granted, his movie probably would have been wildly successful on either HD format, but it seems like either he's got a bit of "gift horse"/"mouth" or he's come down from the kool-aid. Talking about the format war, he said "It's short-sighted and it has delayed consumers' moving to HD (home video). As a director, my critical eye is that Blu-ray is where my money is." We totally agree with him on the format war being a real mess, but if he really wants to get feedback on which format consumers prefer, shouldn't he be pushing for a dual-format release?
Paramount couldn't wait for the Nielsen numbers to announce that Transformers has become the best selling day one and week one HD title on Blu-ray or HD DVD. Blu-ray or HD DVD is important, because it appears even its 190,000 HD DVDs sold in the first week is still behind 300's week one mark of 250k combined. Still, over 100,000 of those sold on the first day and definitely make this the biggest exclusive release since Sony's Casino Royale broke the 100k copies shipped barrier back in March. Two things appear to be confirmed, that the lack of lossless audio wasn't that big of a deal to many buyers, and that HD sales are still miniscule when compared to the 8.3 million Transformer DVDs that sold in the first week.
Transformers was one of this year's biggest blockbusters at the theater, and now its one of HD DVD's biggest weapons in the format war. With exclusive features and online connectivity, the HD DVD camp expects this disc to show why Paramount chose them, and consumers will too. The biggest part of any HD release is the picture quality, and all the reviews we've found have high praise for the 1080p MPEG-4 AVC transfer. While HighDefDigest noticed some jaggies during horizontal pans, there were no other faults to be found, impressive considering the high speed action in the film. An unfortunate casualty of all the extras on this two disc set was a high-res audio track -- a strike against HD DVD's 30GB capacity -- although the Dolby Digital 5.1 Surround mix that is present got the all-important "reference material" nod from several outlets. Paramount's much-ballyhooed special features include the opportunity to check out the CGI models in HD, all of the DVD extras in HD, and online options to download special widgets that play along with the movie or check out continually updated IMDB-style guides about the movie and its makers. Perfect its not, but reviewers seem to agree, this is a huge step forward for the format...will it be enough to keep Michael Bay happy?


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