Cable penetration continues to slip as satellite, IPTV add customers
by Richard Lawler 
posted Aug 15th 2008 at 3:40PM
Even though DISH Network might be hustling backwards, the cable industry as a whole has hit an 18-year low, with the Television Bureau of Advertising finding wired cable penetration reaches just 60.9% of households. Alternative delivery systems (i.e. satellite, fiber, DSL, 2nd-day air) now grab 28.4% (28.2 of which is satellite), and nearly a third of all subscription subscribers. A few months ago when numbers hit mere 17-year lows, cable advertising execs found comfort in increased viewing time, but from here it looks like SDV and tru2way can't come soon enough.
