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Super Bowl XLII posts

Shocker: HD capable homes tune into more high-def programming

by Darren Murph posted Feb 26th 2008 at 1:09AM


Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.

[Via MultichannelNews]

The hardware behind delivering Super Bowl XLII in HD

by Darren Murph posted Feb 10th 2008 at 8:02PM


If you'll recall, we took an in-depth look at exactly what it took to deliver Super Bowl XL to the masses, and just days after Super Bowl XLII concluded, we're now finding out what hardware is to thank for bringing Super Bowl XLII to (most of) us in glorious high-definition. Reportedly, the bulk of the praise should be directed to mobile production company Game Creek, which brought six HD production trucks and 25 HD cameras to Glendale for the big game. Of course, that's just the tip of the iceberg. Also on location was an HD vehicle from NEP Supershooters that featured a Sony BVP900 and 950 HD cameras alongside a plethora of switching equipment and audio consoles. Needless to say, there was more kit at this single game than can be covered here, so go on and hit the read link below to get a better understanding of just how massive the production process really is.

Note to networks: don't botch the Super Bowl broadcast

by Darren Murph posted Feb 5th 2008 at 8:56PM


When a program nets some 97.5 million viewers, the last thing you want as a broadcaster is trouble with your transmission. Nevertheless, reports are already starting to flow in from towns in which their local FOX affiliate or cable provider somehow bungled what's likely to go down as the biggest night in US sports for 2008. One report out of Kinston, North Carolina, noted that multiple disruptions during kickoff and most of the third quarter had customers at a local restaurant "cursing at the television." As for a particular family near Springfield, Missouri, it's actually considering "canceling the cable service" after SuddenLink's mishandling of the game forced them to watch it via "rabbit ears." Any of you experience unforeseen outages during Sunday's matchup? If so, are you planning a revolt at your carrier's doorstep, or have cooler heads prevailed?

[Image courtesy of WiredVision]
Read - Television reception leaves many Super Bowl viewers in the dark
Read - WYDO Explains Fox Fumble During Super Bowl XLII
Read - Family upset about cable loss during Super Bowl

Super Bowl XLII sets viewership record, commercials still more popular

by Darren Murph posted Feb 5th 2008 at 11:19AM


You could almost see this one coming -- a Super Bowl with one team attempting to do what no other team in league history has done? Yeah, that'll draw folks in. A game decided in the final minutes of the fourth quarter helps too, and according to research doled out by Nielsen, Sunday's tilt between the Giants and Patriots was indeed the most watched Super Bowl ever. Reportedly, some 97.5 million viewers tuned in on average, with 105.7 million fixing their eyes on the game between 9:30PM and 10:00PM EST. More interesting, however, was TiVo's research data, which showed that more folks (in its sample, at least) were interested in watching / rewinding commercials than actually pausing to gaze into Brady's eyes. Oh, and for those curious, E-Trade's "Baby" spot snatched the number one rank this year in term's of ad popularity (sorry, Toshiba). Hit up the read links below for oodles more data about the game.

[Image courtesy of Getty Images / WNBC]
Read - Nielsen's research data
Read - TiVo's research data

NFL still clamping down on churches for illegal Super Bowl parties

by Darren Murph posted Feb 3rd 2008 at 12:03PM


Restaurant and bar owners, fret not, you're free to broadcast tonight's matchup between the Giants and Patriots on a screen larger than life, but for churches, movie theaters, casinos and the like, throwing that Super Bowl XLII party is likely a no-no. After a well publicized tilt last year between the league and Fall Creek Baptist Church in Indianapolis, it seems that Goodell and company aren't backing down from the 55-inch image restriction nor the stipulation that the big game cannot be used to "promote a message." According to a recent article at The Wall Street Journal, many venues are renaming the event, scaling it back or simply not having a single large gathering in order to stay within the guidelines. One more reason to just blow it out at your place, we guess.

[Image courtesy of ChristianPost]

Poll: Who's not watching Super Bowl XLII?

by Darren Murph posted Feb 2nd 2008 at 12:00PM


Believe it or not, there actually are a few upstanding citizens around the globe who couldn't care less about tomorrow's so-called "big game." Granted, if you live in America, you're likely in the minority there, but we digress. For those of you adamant about not watching Super Bowl XLII tomorrow (and anxious to never hear it spoke of again), why not tell us how you'll be getting your HD fix on Sunday evening?

Who's not watching Super Bowl XLII?


Hardcore Giants fan opts for HDTV over trip to Super Bowl XLII

by Darren Murph posted Feb 2nd 2008 at 5:49AM


We've polled you fine folks before to get your take on whether sporting events are better seen live and in person or on an HDTV, and while responses tend to vary, one particular Giants fan recently made the decision to enjoy Super Bowl XLII from the comfort of his own home rather than jetting down to Arizona with a pocketful of Benjamins. Said fan has yet to miss a New York Giants home game in 17 years, but after mulling it over with his better half, they collectively decided to plunk down two large on a new Samsung and made plans to host a sure-to-be-riveting party. Of course, judging by recent HDTV sales and home theater installations in the New York region alone, it's pretty safe to say that they aren't the only ones making this choice. Our only concern is that the fan somehow believes his TV purchase will last (read: not be replaced) "for 15 years" -- something tells us he was misinformed.

SuddenLink adds FOX HD to Longview, Texas lineup just in time

by Darren Murph posted Feb 1st 2008 at 4:10PM

NFL fans calling Lufkin, Nacogdoches or a surrounding locale home may be thrilled to know that SuddenLink and the Longview, Texas FOX affiliate (KFXK) have finally decided to put their differences aside and shake hands. Merely days before Super Bowl XLII kicks off from nearby Arizona, the station has apparently landed an agreement with SuddenLink (cash very likely involved, by the way) that will enable the cable company's subscribers to finally receive FOX in HD on channel 705. Better still, these very customers will also be able to tune into Fox Sports Network HD on channel 750 if they decide to plunk down $7.95 per month for the SuddenLink HD Plus package. According to Gene Regan, director of corporate communications at SuddenLink, the firm still plans on juicing up its lineup with additional high-def options in the near future, but unfortunately for Austin-area folks, there's still no end in sight to the drama keeping NBC HD off of your EPG.

Super Bowl XLII to be beamed to naval ships in Pacific Ocean

by Darren Murph posted Feb 1st 2008 at 2:20PM


We already knew that pigskin fanatics in 223 countries would be able to catch Super Bowl XLII this Sunday, but thanks to Raytheon's Global Broadcasting Service (GBS), even sailors and Marines stationed aboard ships in the Pacific Ocean will be able to catch the Giants attempt to mar the Patriots' currently unblemished record. The aforementioned technology has been in use for over a decade delivering "high-speed, multimedia broadcasts of mission critical information to military and government decision makers," but this weekend, it'll be used to bring home entertainment to folks far, far away from home. Sadly, it doesn't sound like the broadcast will be in HD this go 'round, but we suppose any football is better than none at all, right?

[Via DailyWireless, image courtesy of ProJo]

Super Bowl XLII heads to 28 countries in HD, takes Neural-THX with it

by Darren Murph posted Feb 1st 2008 at 12:37PM

It seems like just yesterday that we were stoked to hear that Sky would be broadcasting Super Bowl XLI in HD across the pond, but a release this year put forth by THX is proclaiming that out of the 223 countries in which Super Bowl XLII will be shown, 28 of them will have the luxury of seeing it in high-definition. Additionally, Neural Audio Corporation, THX and the NFL have teamed up to deliver the international HD broadcast of the big game in Neural-THX Surround. For those still unfamiliar with the technology, it takes the 5.1 sound from the field, beams it over stereo channels to minimize bandwidth usage and then gets decoded by specially equipped receivers to deliver "5.1 surround" in the living room. Still, the trio of entities are pretty jazzed about the whole idea -- you know, considering it's the first time ever that international viewers get even a shadow of true surround sound for the Super Bowl.

How to host the Super Bowl bash they'll all remember

by Darren Murph posted Jan 30th 2008 at 5:00PM


Still haven't had your fill of Super Bowl talk? Good. Head on over to Engadget Classic and take a peek at the complete rundown of what you'll need to host the Super Bowl XLII party that'll have the entire neighborhood begging for more. Just remember: never touch another individual's remote without prior permission, got it?

[Image courtesy of Crutchfield]

How to get geared up for Super Bowl XLII

by Darren Murph posted Jan 30th 2008 at 10:16AM


Yeah, you've seen an awful lot of Super Bowl XLII talk 'round these parts over the past few days, but considering that it's probably the biggest sporting spectacle in all of America, we suppose it makes sense to get everything absolutely perfect for gameday. Sound & Vision has an interesting writeup that details the dos and don'ts for throwing a shindig that will leave guests in awe, and while having the right equipment most certainly plays a part, using that DVR judiciously and ensuring that seating is setup so that all guests can view the screen satisfactorily also makes a huge difference. Hit up the read link below for the rundown -- you can never be too thorough, right?

[Image courtesy of NY Times]

HD DVD ad to air during Super Bowl XLII, BDA sez it's futile

by Darren Murph posted Jan 28th 2008 at 7:41AM


While we wouldn't say this is anywhere near a last ditch effort, Toshiba's VP of marketing for the Digital A / V Group has affirmed that it will air a 30-second spot during Super Bowl XLII extolling the HD-A3, HD-A30 and HD-A35 players. The plug is said to be a part of its revised strategy to "reinvigorate HD DVD," and oddly enough, it won't be running its ad up against that other format. Apparently, the BDA decided not to buy discounted airtime for a commercial after realizing that it couldn't complete a "Super Bowl-caliber ad" in time, but it seems as if the Blu camp isn't worried about a thing. Andy Parsons, SVP of industrial solutions business research group for Pioneer and BDA loudmouth, noted that he "admired [Toshiba's] chutzpah," but continued by saying that "running a Super Bowl ad is not likely to convince consumers that HD DVD will win the format war." Go on Andy, tell us how you really feel.

CEA expects Super Bowl to drive over two million HDTV sales

by Darren Murph posted Jan 26th 2008 at 9:02PM


Well, what do you know? No sooner than we whip up a questionnaire to find out if you're going to splurge on a new HDTV for the forthcoming tilt between the New York Giants and the New England Patriots, along comes a study suggesting that quite a few of your neighbors will be. According to new results from the third annual Sports and Technology survey conducted by the Consumer Electronics Association (CEA) and Sports Video Group (SVG), the Big Game is expected to drive the purchase of 2.4 million high-definition sets, which should generate some $2.2 billion this year alone. Interestingly, this year's study also found that emerging outlets such as mobile handsets and the internet would be sought to provide statistics and secondary information while the Super Bowl is in progress. And hey, if you're questioning your sanity over buying a new TV for one game, just think, March Madness is only weeks away.

[Image courtesy of AP / Rick Hossman]

Poll: Did you (or will you) buy a new HDTV for the Super Bowl?

by Darren Murph posted Jan 26th 2008 at 12:00PM


Believe it or not, you've but eight days (and a few hours) to settle on where you'll be watching Super Bowl XLII, and if the answer is your living room, is your current setup the one you'll be running with? Around this time each year here in the US of A, retailers start cramming ideas in your head in order to convince you that your existing HDTV just isn't cut out for "the big game," so we're wondering just how many of you are choosing now to upgrade? Oh, and if you're sticking with whatever you've got, don't hesitate to shout it out proudly in comments below.

Poll: Did you (or will you) buy a new HDTV for the Super Bowl?





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