Sony's been pretty big on its HDNA marketing scheme. Even at last year's CEDIA the message was everywhere, asserting that its home theater gear shared some sort of double-helix bond with the root of all high-definition. Now, the outfit is pulling its HD-equipped VAIO machines under the same marketing umbrella in an attempt to convince prospective buyers that these systems are "born out of" other high-def products. In particular, Sony will push the HD OTA tuning and BD playback abilities in its all-in-one PCs and Blu-ray-equipped laptops, though we don't expect any new rigs to emerge as part of the deal. Sure, this is little more than a trivial way to tack "HD" onto yet another product, but we can't harsh too much on anything that gets high-def into the mainstream.

t's been a hot minute since we've heard anything from Field Emission Technologies, but apparently the Sony spin-off is gearing up to make some serious noise in the industry. Field emission display (FED) still remains a relatively unknown panel technology, but FET is hoping to change all that by introducing a 60-inch display that will be "more energy efficient and sharper than [an] LCD." Analysts assert that FED will actually be a suitable alternative to OLED, and while Sony's own XEL-1 is fine and dandy, that 11-inch screen sort of renders it useless for home theater use. Reportedly, FET is "in negotiation with Pioneer regarding mass-production of field emission displays," and while the first batch of 60-inchers will likely hit hospital wards and TV studios first, you better believe the general public will be next in line.

[Via OLED-Display]

Although Sony's eyeVio service has been live since April of last year, a recent announcement from the company is trumpeting said program's leap into the high-def world. The aptly-titled eyeVio HD Pro service will enable users to post and share HD video files from their PCs as well as their HDTVs if using the PlayStation 3 or BRX-NT1 network TV box. It should be noted that Adobe's Flash Player 9 is required to view the clips on PC and file uploads are capped at 500MB apiece, but hey, it's a start. YouTube, you listening?

When Sony introduced its classically-styled BDP-S350 Blu-ray player in late February, all we knew was that the $400 machine would land sometime this summer. Now, we're seeing a pre-order page (on Toys R Us, admittedly) that pegs the ship date at July 15th. Yeah, a fortnight from now. The price remains unchanged at $399.99, but at least you'll find Profile 2.0 compatibility as well as bitstream support for Dolby TrueHD and DTS-HD Master Audio, right? Okay, now that it's a date, who's buying (and more importantly, who's not?)

[Thanks, Rahul]

Forget YouTube over Bravia Internet Video Link, Sony plans on making the dongle relevant this winter by releasing the blockbuster Hancock for viewing to anyone who has the device hooked up to their Sony HDTV. This debut will happen before the flick hits shelves as a DVD and makes for an interesting end-around VOD services, competing movie delivery boxes or any thorny MPAA proposals. Unfortunately its exposure is limited to those with Bravia TVs, a good Internet connection and the $299 device, and willing to pay an as-yet-unspecified amount for the privilege. We're also still waiting to hear the details of Sony's PlayStation 3 based movie network, but we wouldn't be surprised if Hancock -- like Click, James Bond and Talladega Nights before it -- pushes multiple Sony platforms at once.

[Thanks, Tyler]

Mark your calendars, the 17th season of Survivor makes its HD debut September 18. The entire fall debut schedule for the 2008-09 CBS lineup is available at TV Squad or in the embedded video after the break, but considering there's just one top rated show that we've waited years to watch (or not watch, considering the glut of reality TV) we'll focus on this one for a moment. Apparently this season's caught the bug of production problems already, although none seem to have anything to do with Sony's slick XDCAM production system that promises real time human drama, backstabbing and tribal council votes in 1080i.

[Via TV Squad]

Sony just released a rambling update to it corporate strategy through fiscal year 2010. An interesting read for fans and competitors alike as Sony lays bare initiatives intent on moving Sony from recovery to the "leading global provider of networked consumer electronics and entertainment." Most notable in the near-term however, is word from Kazuo Hirai, chieftain of Sony Computer Entertainment, that Sony will make a movie download service available to US PlayStation 3 owners this summer -- Japan and Europe at later dates with details coming "next month," presumably at E3. Moreover, Sony expects its gaming business to achieve profitability by March 2009, the end of the current fiscal year. Of course, we already knew that Sony was prepped to deliver full-length TV shows and movies sometime in 2008 via its North American PLAYSTATION Network. But summer, eh? Judging by the increased molecular agitation of sidewalk effluence, we'd say that Sony's season of movie downloads is already upon us.

Read -- 2010 plan
Read -- US summer launch

The tried-and-true circle PC is back, this time with even more potent hardware under the hood to keep your media churnin'. First up is the VGX-TP1D, which features a white motif, 2.1GHz Core 2 Duo T8100 processor, 2GB of RAM, a 320GB hard drive, GeForce 8400M GT graphics card, integrated WiFi, a dual-layer DVD writer and HDMI / VGA outs. The black VGX-TP1DQ / B steps it up by including a 500GB hard drive and a Blu-ray burner to boot. Both units also boast four USB 2.0 ports, 4-pin FireWire, a multicard reader, TV tuner and a wireless keyboard. Look for each to land in just over a fortnight (in Japan) for ¥150,000 ($1,392) / ¥200,000 ($1,856), respectively.

[Via AkihabaraNews]

That sound you hear off in the distance is the BD-Live bandwagon gaining steam, and the latest studio to hop on board is Sony. Shortly after Universal, Disney and Warner Bros. announced their BD-Live plans, along comes Sony to do the same. Reportedly, Rich Marty, Sony's VP of new business development, has affirmed that all new Sony Pictures Home Entertainment releases that hit store shelves after Men In Black will have at least some level of BD-Live interactivity wrapped in, though no specifics about what to expect were given. Marty did note that the studio has seen "a great response so far," with some 1 in 5 BD-Live movie buyers taking the time to activate and explore the feature. Not that we necessarily agree that 20-percent represents a "great response," but we can't argue with more interactive content for the minority demanding it.

Take all of this with a grain of salt for the time being, but word on the street has it that Pioneer has lowered the retail price of its BDC-S02BKZ Blu-ray Disc Combo drive in China by just over 41%. The new sticker shows 999 yuan ($145), while just last week it was marked 1,699 yuan ($247). We're also hearing that Pioneer will soon be lowering the retail price of its BDC-S02 optical drive in the Taiwan market, and if that wasn't enough, (hopefully believable) sources have stated that Sony will launch a Blu-ray Disc Combo drive in this very region for around $230 next month. We can't say that BD prices are where they need to be for mass adoption, but it's good to see them finally headed in the right direction.

Read - Price drops
Read - New Sony drive

Sony's got a new trio of AV receivers to get your work week started, and we'll hit 'em up in order of least fancy to most. The entry-level STR-DG520 (5 x 100-watts) packs a two-in / one out HDMI switcher with 1080p24 pass-through, Digital Cinema Auto Calibration, Cinema Studio EX processing and the company's Digital Media Port. Moving on up, the STR-DG720 (7 x 100-watts) includes a three-in / one-out HDMI repeater, 1080p24 / x.v.Color support, the ability to accept multi-channel HD audio as well as eight-channel Linear PCM and BRAVIA Sync to boot. The flagship STR-DG820 steps things up even further with four HDMI 1.3 inputs and one output, Dolby True HD and DTS-HD Master Audio decoding, Cinema Studio EX and Neural-THX Surround processing and a 7 x 100-watt amplifier. Check the read link for more details on each, but you'll be forced to take a stab of your own at pricing.

Update: These were a European announcement. USers already had 'em.

Not content with just rolling a few truckload of new projectors out at InfoComm, Sony has also decided to introduce a pair of LCDs aimed at the commercial market. The 42-inch FWD-S42H1 and 47-inch FWD-S47H1 both sport 1,920 x 1,080 resolutions and come ready to accept the outfit's VSP-NS7 HD player on the rear. As expected with digital signage displays, these too can be managed remotely, used horizontally or vertically and feature a trio of screen saver modes. As for inputs, you'll find DVI, VGA, S-Video and composite, with optional adapters for HDMI / HD-SDI / etc. Both sets should hit dealers in October for a currently undisclosed amount.

Sony just outed its newest HD camcorder dubbed the HDR-CX12. We're looking at 1,920 x 1,080 AVCHD video from a 10 megapixel ClearVid 1/3.13-inch CMOS sensor, BIONZ image processing, image stabilized Carl Zeiss Vario-Sonnar T 12 optical zoon lens, a 2.7-inch LCD, 5.1 surround sound mic, and Memory Stick PRO Duo (4GB Memory Stick PRO Duo (Mark2) in the box) storage. It's not the world's smallest, but it's only the size of a soda can, AKA, pop can for you mid-westerners. This camcorder also packs Sony's Smile Shutter tech which automatically throws the shutter (even when in standby) when your subject smiles... or grimaces at having to stand around taking yet another family photo. Smiles can even be prioritized by children or adults. $900 starting tomorrow or early August for brick-n-mortarers.

Update: Another glamor shot and now video of Smile Shutter working on the Japanese CX12 posted after the break.

[Via Akihabara News]

Whoa there Sony, try not to get too excited all at once, okay? Over in Vegas today, said outfit has unleashed a veritable smorgasbord of projectors on the world, primarily ones aimed at businesses and large venues. Each of the VPL-EX50, VPL-EX5 and VPL-EW5 beamers include the company's BrightEra technology and should go well in classrooms, while the XGA VPL-FX41 comes in with 5,000 lumens to light up even the largest rooms. Moving on, we've got the WXGA+ (1,366 x 800) VPL-FW300 and the VPL-FH300 (pictured), which offers an even nicer 2,048 x 1,080 resolution. 'Tis a shame that last one is stickered at $40,000. Hit the read link for more details (pricing included) on the whole lot.

Another month, another BRAVIA. Not that we're kvetching or anything, though. On the docket today are four new ones from Sony which make up the all new S4000 family. Arriving in 26-, 32-, 37- and 40-inch sizes, the crew showcases Sony's fresh "draw the LINE" design concept and features a deep piano black finish, clean lines, gently-rounded curves and a swivel base to boot. The largest of the four boasts a 1080p Full HD panel, 24p True Cinema mode and the outfit's BRAVIA ENGINE 2 signal processing technology, while the other guys get stuck with the original BRAVIA ENGINE and "HD Ready" panels. The whole lot gets a trio of HDMI sockets,an integrated DVB-C / DVB-T TV tuner and a dynamic contrast ratio at or above 22,000:1. No word on a price / release date, but we're figuring that they land somewhere in Europe first.