Go on, confess. If you're reading this now, chances are you have at least a passing interest in learning how all of this glorious streaming content actually gets to your TV set / computer while still managing to look at least halfway decent. If you're willing to be honest with yourself, there's a lot in the read link that you'll love. Without going too in-depth here (wouldn't want to scare anyone off, you know?), Netflix's Chief Product Officer covers the basics of first- and second-generation encoding as well as how it handles the wonderful high-def encodes that are used to deliver Watch Instantly content to the Xbox 360. Oh, and now that the New Xbox Experience is live, you can chime in below and let us know if all that hard work that's being done behind the scenes is paying dividends on your HDTV.

[Via CNET]

Mac owners who have been waiting for Netflix to open up the 'Watch Instantly' option just got a little something to light up their day -- the service is now available to the public; or at least members of the public who opt in via a web form. It's all based on Microsoft's Silverlight, so you'll need to download and install the plugin for your web browser, but please mind the six device limit if you've got a small cadre of 'Watch Instantly' devices in use. So if you can live with the fact that Microsoft tech is the lynchpin to your Mac streaming enjoyment, hustle on over and sign yourselves up for that non-HD, but ample selection of streaming content.

Microsoft is hoping to spread the HD to more than its Xbox 360, and has partnered up with Akamai to demo its latest combination of technologies that will send 720p content smoothly over the internet. A beta release of the Silverlight player plus Akamai's AdaptiveEdge Streaming will debut in early 2009, but the aim is as old as the hills -- deliver smooth (or at least, smoothly degrading) HD video to internet viewers with standard web servers, as opposed to dedicated video streaming servers. The videos will stream at 720p and maintain a 24fps minimum, eating up 2 - 6 Mbps in the process, all the while adapting the transmission based on the quality of the connection. Curious? There's a demo link in the source below, so get some post-Olympics use out of that Silverlight plugin you installed this summer!

In a move that seemed like it would never, ever, ever happen, Netflix has finally managed to bring its streaming video technology (and decent library) to Macs everywhere, thanks to Microsoft's Flash-esque also-ran, Silverlight. It seems that the software will allow the rental house to safely DRM its content where ever it goes via Redmond's Play Ready, thus leaping the hurdle that has kept some 12,000 movies and TV shows off of non-PC systems. Netflix claims that the new implementation in Silverlight provides "breakthrough navigation for fast-forward and rewind," though fails to indicate exactly when this is all being rolled out (we assume immediately). Unfortunately for super-duper late adopters, the software will only work with Intel-based Macs, so if you've been holding onto a G3 for dear life, here's one more reason to finally can it, along with your Xbox 360 HD-DVD player, Von Dutch trucker cap, and gas-guzzling Escalade. Full PR after the break.

Windows Media Center alternative BeyondTV is actually taking advantage of Microsoft's Silverlight technology for its latest feature, placeshifting recorded TV, Slingbox-style. Download Squad mentions the 4.9 beta release allows users to log in remotely via a webpage, view a list of stored programs, and select them for real-time transcoding and streaming. That's not all BeyondTV's added since we last checked in on version 4.3 -- real-time ShowSqueeze, the aforementioned Web Admin access and more make this worth a look. BeyondTV is $70, but there's a free trial if you've just got to start slinging HDTV around the neighborhood, or the world, right now.

[Via Download Squad]

There's no doubt about it, no matter what the air quality -- or the political climate -- is like, these will be the best Olympics ever to watch from home (maybe 2012, eh Oscar?) With every moment captured in high definition and available right away, viewers will have their choice of sports to watch at all times, on a number of different platforms. Whether you're new to HD -- and are absolutely sure your HDTV is set up properly -- in the last four years or still have nightmares punctuated by "We've got chips...and salsa" (we've formed a support group for the survivors of 2004) we'll do our part to make sure you're equipped to get the most possible out of the 2008 Olympic Games.

Whether you're so burned out by the format war that you've sworn off physical media entirely or you want the instant gratification that only internet distribution can provide, you've probably heard about Swarmcast before. The company has great plans for HD internet video delivery and has shown some "proof of concept" with its Autobahn HD player for Flash. This week at Microsoft's web-centric MIX08 conference, Swarmcast announced that it is also partnering with Microsoft's Silverlight. Only time will tell if Silverlight's cross-platform reach will be enough to make it serious competition for Flash, but Microsoft's platform is gaining momentum.

Recent announcements on iTunes rentals certainly caused a stir amongst the neglected Mac-masses, but it looks like the online rental game is about to get a little more cutthroat for fanboys and fangirls everywhere. According to a new report (and backed up by an earlier blog post), streaming content for Netflix subscribers is headed to Mac screens in 2008 -- if everyone has their way. During the company's Q4 earnings call this week, the snail-mail service hinted that this would be the year that streaming rentals would come to Mac users due to the advent of DRM options that play nice with Apple's gear (namely, Microsoft's Silverlight technology). Combine this with news that the company plans to offer all-you-can-eat online rentals for $8.99 a month, its intentions to bring a STB to market with LG, and a possible game console partnership -- well, it all adds up to stiff competition for Apple and other challengers, despite what they say.

[Via Mac Rumors]

Read - Netflix: Mac Streaming Coming This Year
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