Although you may not have heard of Sigma Designs, if you own any High-def gear, some it probably uses a Sigma chip for the heavy lifting. At CEATEC this week Sigma was showing off its SMP8644 SOC which promises to make the next generation of Blu-ray players load discs faster and perform better when rendering all that BD-J interactive content. And although it wasn't mentioned, we'd be willing to bet that the new chip can do all of this while at the same being cheaper then its older brothers.

With its latest EMMA3P Blu-ray SoC just launched, NEC is already looking to the future with its next generation EMMA3PF chip, that takes all the features of its most recent hardware, and adds the hardware to control the Blu-ray drive itself into a single processor (as pictured above). These chips will start sample shipments in September, and are expected to continue to drive Blu-ray player prices down. Staying a step ahead of the competition like Panasonic, Broadcom and Sigma is key since the company hopes to double its sales of Blu-ray hardware in the next two years, owning 40% of the market by March 2009, and half in March 2011. Cheaper players with full functionality? Sign us up.

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If you're looking to pick up any UWB device to stream high definition video / audio around your crib anytime soon, chances are it might have a little Taiyo Yuden and Sigma Designs beneath the shell. The two firms are showcasing a WiMedia Alliance-based UWB wireless HD streaming solution here at CES, which highlights "Taiyo Yuden's antenna array on its mini-PCI reference design module with Sigma Designs' Windeo chipset." The unique three-antenna array offered on Yuden's solution supposedly offers up extended range possibilities, and fully supports Sigma's "Intelligent Array Radio" technology. Unfortunately there's no word on any end product uses just yet, nor any expected dates for this newfangled system to hit the mainstream, but with the ginormous pressures being felt around here to get wireless HD streaming out to consumer, we're sure it's pretty high up there on each company's priority list.

Although Dolby's TrueHD may be a more well-known moniker, it looks like you'll be hearing (quite literally) a lot more of DTS in the coming months. The firm has landed a deal with no less than ten integrated circuit (IC) manufacturers to incorporate its DTS HD Master Audio and / or DTS HD High Resolution Audio technology (not to mention the DTS HD LBR and encoder / transcoder jazz) into forthcoming chips. These microchips -- designed by Analog Devices, Broadcom, Cheertek, LSI, Matsushita, MediaTek, NEC, Renesas, Sigma Designs, and Sunplus Technology -- will contain DTS's high definition audio standards and will eventually find their way into next-generation HD DVD and Blu-ray players, AV receivers, and pre-packaged home theater systems. Additionally, the technology could even slither into the PC and automobile markets. While neither specific end products nor release dates were mentioned, we do know that devices coming out "in 2007" will be sporting the new protocols, and hey, we've got no qualms when it comes to options in audio (or video).