Sony's BDP-S300 has seemingly always been at the forefront of Blu-ray price drops, and while we were pretty stoked to see it hit $299 last December, the very solid 1080p player has now reached an unquestionably delectable $199.98. On sale at Amazon "while supplies last," the deck combines a name you've heard of with a price point you can probably stomach, and moreover, we're hoping this is just the beginning of an industry-wide effort to lower the barrier to entry for BD. Scoop it on up if this is the moment you've been waiting (and waiting) for.

[Thanks, Tyba]

Not even four whole months ago, Best Buy was pushing its Insignia NS-BRDVD Blu-ray player for $349.99 with a $100 coupon book. Now, that same pamphlet of discounts comes bundled in a box stickered at just $229.99. We've reckoned here lately that once the $200 price point was met by a few manufacturers, BD units would start flying off shelves more briskly; we can't say $230 is close enough just yet, but it's sure good to see things moving in the right direction.

[Thanks, Anthony]

Earlier this month, we found that North American TV shipments were up a whopping 28% year-over-year, yet some analysts are strongly suggesting that across-the-board price drops are near. Granted, one research institute already predicted that flat-panel prices would decline substantially in 2008, so it's not like this assumption is brand new or anything. Nevertheless, Andrew Abrams, executive director and senior analyst at Avian Securities, is proclaiming that a "substantial" drop could come in October, leaving us to wonder just how cheap sets will be on that fateful day-after-Thanksgiving. Any wild guesses out there?

We've yet to be able to confirm any of this in our local stores, but HD Guru has it that major television manufacturers are lowering their retail prices in order to deal with swelling inventories. Despite upticks in demand from the upcoming Olympics, the overall economy here in America has apparently taken a toll on HDTV sales. Samsung, Sharp, Mitsubishi and Panasonic have reportedly notified their dealers of the drops, with some sets plummeting as much as $400. Of course, in-store (read: street) pricing will vary (sometime significantly) from the figures posted in the read link, but regardless, you ought to save a few bucks from just weeks ago. Oh, and if you're not desperate for a new flat-panel right this moment, let us remind you that Black Friday 2008 is barely two months away.

[Via The Boy Genius Report, image courtesy of StarTribune]]

Look, don't act like you didn't know this was coming. Microsoft has started selling its Xbox 360 HD DVD drive for the ultra-bargain price of $49.99. So now's your chance to get one super-duper cheap. Or you could just throw that $50 into the garbage... same thing.

[Thanks to everyone who sent this in]

Truthfully, we reckon this moment is inevitable. With HD DVD hung out to dry by everyone and their long lost cousin, it's simply a matter of time before players are being traded for rides on the carousel. Nevertheless, reports are already circulating that Microsoft's Xbox 360 add-on drive could sink to $49.99 in the not-too-distant future, which may actually make it worth grabbing for the very respectable library of HD DVD titles already out there. Whatever you do, don't pay full price for this thing.

[Thanks, Steve]

It's not like there has been any shortage of deals on HD DVD hardware over the past few months or anything, but now that Toshiba (and almost everyone else on the planet) has officially yanked support for the format, prices are beginning to plummet en masse. First on the docket is the HD-A3 at Circuit City, which now sits at just $99.99 and comes with seven free titles, two of which are 300 and Bourne Identity. So yeah, if you've been waiting for this moment to snap up the failed format for cheap, hop on in -- but if we were betting souls, we'd say holding out just a wee bit longer would actually be in your wallet's best interest.

[Thanks, Dustin]

Competition is a good thing, and now that the Apple TV is actually turning into a solid offering in its space, Vudu is cutting the price on its box to stay relevant. Originally launched at $399, you can now snag a Vudu to rent your movies and TV shows straight into your living room for $295. The best news is that if paid the full price for one of these things in the past 30 days, you can call up Vudu and get a $100 movie credit. Who knows if it'll be enough to mitigate the aggressively-priced and now competitively-featured $229 Apple TV, but it looks like consumers are winning already.

The title pretty much says it all here -- DirecTV's HR20 / HR21 are now available at a number of places for just $199.99. For new customers, there's even a $99 rebate that will bring your up-front costs down even further, and we all know there are deals to be had if you fling the word "cable" or "fiber" around while on the phone with a CSR. So, any of you DirecTV users springing for the upgrade?

We've already seen some fairly notable deals for a variety of Toshiba HD DVD players in America and Australia, so it's only fair that the Canucks get a bargain of their own, right? Starting at 6:00AM on Boxing Day (that's December 26th for us Americans), Futureshop will be offering up the HD-D3 for a mere $99.99 while supplies last. It needn't be said, but we'd recommend queuing up a few hours in advance if you're dead set on securing one.

[Thanks to everyone who sent this in]

How convenient. We whip up our HD-A30 review for you to take a peek at today, and P.C. Richard & Son goes and drops the price of this very unit to an oh-so-tempting $199.97. We'll go on and assume you know good and well what's expected of this third-generation player by now, but just in case you still aren't moved by the price, it should be noted that both 300 and The Bourne Identity come right in the box, and five other titles are included for free after mail-in rebate. Best of all, shipping is thrown in gratis, but it looks as if the unit has slipped out of stock for online purchase. 'Course, there's always the in-store pickup option if you're located near a B&M location, but if you're more the armchair shopper type, just keep refreshing (and checking other sites for similar slashings) and hope for the best.

[Thanks, Chris W.]

That sound you hear? Yeah, it's the much anticipated falling of prices in Blu-ray land. Following Samsung's slashing of the BD-P1400, Sony has come around and taken the BDP-S300 from $600 down to $499 down to $299.99, which is where it currently sits. The unit is priced as such at Best Buy and Circuit City, and judging by the whispers we've heard, we have all ideas this isn't a temporary / store specific sale.

[Thanks, Kyran R.]
Read - BDP-S300 at Best Buy
Read - BDP-S300 at Circuit City

Captain Obvious has swooped in to bring us the latest sales bit from the world of high-definition players, and the results are nothing short of unsurprising. According to data gathered since the recent rash of price cuts -- particularly on standalone HD DVD players -- HD disc players have seen noticeable jumps in sales. Citing Sony's recently slashed BDP-S1 and Toshiba's bargain-priced HD-A2, various analysts and company spokespeople were unanimously upbeat by the recent (and unseasonal) uptick in sales. Notably, Universal Studios' Ken Graffeo claimed that he "realized over the last couple of months that the audience was not perceiving $499 as a great value, but the $299 to $399 range really hit the sweet spot." Maybe so, but get these suckas below the magical $200 point and watch the mayhem really begin.

In the wake of Toshiba hinting at forthcoming price drops on its stand-alone HD DVD players at CES, Samsung has apparently figured out that it can't keep on charging a cool grand (though the price had already fallen a bit "unofficially") for its own high definition unit and remain attractive. As fence-sitters weigh their options and realize that they can get a console and Blu-ray player together for around $500, it only makes sense that we see a (somewhat) healthy price drop on Samsung's BD-P1000. Effectively immediately, the MSRP has been slashed from $999 to $899, putting wholesale prices closer to the $500-$800 range, which should help draw attention from potential buyers who were previously turned off by price. Of course, this theoretical price leveling might not last for too long if Toshiba's whispers prove to be true, but at least we're seeing the prices of stand-alone players dip down from their previous home in the stratosphere.

We all know that prices of top-tier electronics drop with time, but it can be hard to predict how and when without Martha Stewart type info. Samsung has gone on record saying that they expect the prices of LCDs to drop 10% during the 2nd quarter of the year. An independent analyst has forecasted the industry's average LCD price to fall nearly 14% this quarter, which would make that 3% more then the first quarter. This may be music to your ears, but not to the manufacturers of these sets. Oh no. They are expecting to report operating losses due to this price drop and the increases of competition.

Cheaper prices. We're not complaining though.

[update: fixed spelling issues]