Although Sony's mesmerizing XEL-1 has been picked apart (and not entirely in a good way), the firm has just announced a breakthrough in OLED technology in conjunction with Idemitsu Kosan. The two have teamed up to achieve 28.5-percent internal quantum efficiency (IQE) in deep blue fluorescent OLED devices, the "world's highest level of luminous efficiency for this technology." Though there's quite a bit of technobabble behind all of this, the gist is this: blue OLEDs are the most energy-intensive of the three primary RGB colors, and the development is expected to "significantly reduce the power consumption of OLED panels." Granted, most of the release is just bragging, but we ought to find out what this really means for consumers in the not-too-distant future.

[Via FarEastGizmos]

Summer is coming, and that means the plasma TV that bathed you in warmth all winter will soon become between you, your air conditioner and comfort. Yes, we love the images that are pumped out by the emissive cells of a plasma display, but as a general rule, LCDs spin the electric meter more slowly. This benefit is not lost on The LCD TV Association, which has launched its GreenTV logo program to tout the fact. The baseline requirement for an LCD TV to wear the badge is ambient light sensors that adjust the backlight brightness, a feature good for at least a 30-percent reduction in electricity consumption. The association has more plans as well, so expect to see environmentally-conscious features like recyclable parts, fewer heavy metals, and LED backlights get billing as well. With the EPA's Energy Star ratings coming to TVs this year, being "green" could be a real differentiator in the market -- and we all know that more badges on the box mean more sales, right?