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Pioneer responds to recent plasma ban reports with more of the same


Just last week, a report in the DailyMail got everyone worked up over the possibility of certain plasmas being barred from sale in Europe. Now, Pioneer is passing along a response made by the European Information & Communications Technology Industry Association that seems to say more of the same. We quote: "According to the pertinent EU Directive a technology such as plasma cannot be banned from the market as long as the TV sets (using this technology) comply with energy efficiency requirements." That said, the EU and its member states are still hard at work on new regulations to ensure improved energy efficiency across all display technologies, and we're told that "all manufacturers will be required to meet these minimum efficiency standards in order to continue producing, importing and selling TV sets in Europe." So maybe we're way off base, but is this not confirmation of what we'd already heard?

[Via HDTVLounge]

Sony's BRAVIA VE5 series brings zero-watt standy, HCFL backlighting


During the run-up to CES, we heard through the grapevine that eco-friendly and well-connected HDTVs were going to be all the rage in early January, and so far, those premonitions are spot on. Sony's new BRAVIA VE5 line sucks down around 40% less power than many of the company's other LCD HDTV models, and there are two main developments to thank. First, the 52-inch KDL-52VE5, the 46-inch KDL-46VE5 and the 40-inch KDL-40VE5 all tout a zero-watt standby switch, which -- when flipped on -- cuts power usage to "nearly zero watts." Additionally, this Energy Star 3.0-compliant trifecta is the first from Sony to sport the micro-tubular Hot Cathode Fluorescent Lamp (HFCL), and as if that wasn't enough, there's even a motion sensor that can turn the set off if no action is sensed and a ambient light sensor for good measure. All greenness aside, each of the three also boasts Motionflow 120Hz technology, a USB port for loading up digital media files, the BRAVIA Engine 2, BRAVIA Sync, four HDMI inputs and 24- True Cinema. Check 'em this summer for currently undisclosed prices; full release is after the break.

JVC brags about smashing Energy Star 3.0 requirements


With just about every new set out besting those newfangled Energy Star 3.0 requirements, we're not so sure why JVC would choose to brag about it. Unless, of course, it has really trumped practically every other set out there in terms of efficiency. As fate would have it, that's exactly what the outfit is claiming, noting that in the 32-inch class, JVC is "tied for the most efficient TV," while in the 40- to 42-inch and 46- to 47-inch classes, it "swept the first four places, in every case significantly more efficient than the Energy Star requirement." All in all, JVC's sets managed to outperformed the baselines by anywhere from 29- to 60-percent, instantly skyrocketing them onto the must-buy list of tree huggers the world over. Check the full release after the break.

Sony and Idemitsu announce luminous efficiency breakthrough in OLEDs


Although Sony's mesmerizing XEL-1 has been picked apart (and not entirely in a good way), the firm has just announced a breakthrough in OLED technology in conjunction with Idemitsu Kosan. The two have teamed up to achieve 28.5-percent internal quantum efficiency (IQE) in deep blue fluorescent OLED devices, the "world's highest level of luminous efficiency for this technology." Though there's quite a bit of technobabble behind all of this, the gist is this: blue OLEDs are the most energy-intensive of the three primary RGB colors, and the development is expected to "significantly reduce the power consumption of OLED panels." Granted, most of the release is just bragging, but we ought to find out what this really means for consumers in the not-too-distant future.

[Via FarEastGizmos]

Auto-brightness to be the first step in LCD TV green status

LCD TV Assoc GreenTV program
Summer is coming, and that means the plasma TV that bathed you in warmth all winter will soon become between you, your air conditioner and comfort. Yes, we love the images that are pumped out by the emissive cells of a plasma display, but as a general rule, LCDs spin the electric meter more slowly. This benefit is not lost on The LCD TV Association, which has launched its GreenTV logo program to tout the fact. The baseline requirement for an LCD TV to wear the badge is ambient light sensors that adjust the backlight brightness, a feature good for at least a 30-percent reduction in electricity consumption. The association has more plans as well, so expect to see environmentally-conscious features like recyclable parts, fewer heavy metals, and LED backlights get billing as well. With the EPA's Energy Star ratings coming to TVs this year, being "green" could be a real differentiator in the market -- and we all know that more badges on the box mean more sales, right?




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