Buried under predictions that 2012 will bring dominance for Blu-ray over DVD and breaking news that the PS3 just may have had a hand in winning the format war the Entertainment Merchant's Association 2008 Annual Report on the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console. That's a stark contrast to last year's NPD survey indicating 60% of owners didn't even know it played them. We don't know what's behind the jump, be it better marketing/consumer education, or something wrong with how one the surveys were conducted. You can mull that one over during the fast money round while also peeping results that say 22% of HDTV owners think they're watching HD programming, but in fact are not -- not like we haven't heard that before.

[Via PS3 Fanboy]

Gamers stuck with an older HDTV that doesn't support 720p input can cheer for the upcoming Burnout: Paradise "Cagney" update, which adds (among other things) 1080i output support for the PlayStation 3 version. Dismissively referring to such sets "almost HD", Simon Phipps of Criterion dropped the details on the free update due July 10 that also adds improved SD rendering on the PS3 and support for custom soundtracks. It'd be nicer if that slick 2.40 update added Xbox 360-style scaling for all games so developers didn't to expend the effort, but from the sounds of things it's not high on Sony's list of priorities.

[Via PS3 Fanboy]

Ok, we know the PlayStation 3 is getting a movie download service this year - but apparently much work remains to be done. Variety checked into the situation and sees the number of movie studios signed on at present stands at exactly one: Sony Pictures. Never fear, because being late to the party could benefit Sony as it negotiates deals with other studios similar to the ones already in place for Xbox Live Video Marketplace and iTunes. Also on board is the possibility of transferring flicks to PSP, although that and any other features that expand on the functionality already seen on other services could slow down a deal. We're torn, while having another competitor in digital downloads (and another way to enjoy movies on our PS3) as soon as possible sounds good, we might be willing to wait if it means Sony's leverage can swing more features (or at least some leeway to the DRM currently in place on other services).

[Via PS3 Fanboy]

Sony just released a rambling update to it corporate strategy through fiscal year 2010. An interesting read for fans and competitors alike as Sony lays bare initiatives intent on moving Sony from recovery to the "leading global provider of networked consumer electronics and entertainment." Most notable in the near-term however, is word from Kazuo Hirai, chieftain of Sony Computer Entertainment, that Sony will make a movie download service available to US PlayStation 3 owners this summer -- Japan and Europe at later dates with details coming "next month," presumably at E3. Moreover, Sony expects its gaming business to achieve profitability by March 2009, the end of the current fiscal year. Of course, we already knew that Sony was prepped to deliver full-length TV shows and movies sometime in 2008 via its North American PLAYSTATION Network. But summer, eh? Judging by the increased molecular agitation of sidewalk effluence, we'd say that Sony's season of movie downloads is already upon us.

Read -- 2010 plan
Read -- US summer launch

It may be tough to remember back, but when Sony's PlayStation 3 launched well above the price of its two rivals, many were immediately turned off. Reviewers everywhere panned the system for being too pricey, forcing Blu-ray upon the unsuspecting public, and being quite limited in home theater applications. Fast forward to today, and everything has changed. BD is the sole next-gen format, Sony has slashed the price, and its internal components have enabled it to keep up with the Profile changes while standalone decks get left in the proverbial dust. The folks over at ArsTechnica took the time to sit back down with the PS3 now that the tables have turned, and unsurprisingly, they found a lot more to like this 'go round. For HD aficionados in particular, the console is simply hard to ignore, as it still stands as the "most affordable fully-featured HD disc player on the market." Check out the full re-review below to see if Sony's latest console really is your best bet.

[Via BLORGE]

Given that $100 at Wal-mart is essentially as good as cash, we can only imagine how titillating this offer may seem for Blu-ray holdouts. Announced today, the mega-retailer will be offering a $100 gift card with the purchase of any Blu-ray player from June 8th through 14th -- and yes, Sony's PlayStation 3 is included. In case this wasn't enough to maybe-possibly get the general public to actually pay attention to the format, Wally World will also sell "select" BD titles for $15 starting on the 8th. Since the format war ended earlier this year, we've seen report after report proclaiming that Blu-ray adoption just wasn't taking off here in America, but with a theoretical net price now close to $200 (albeit for a few days only), we can certainly see the masses taking notice at long last.

[Thanks to everyone who sent this in]

Now that the big three have been out for quite some time (though securing the white one is still somewhat problematic, we hear), we figured it was a good time to throw this question out for folks finally looking to make their pick and snag a console:

"I've got a satisfactory HDTV now that I enjoy HD programming and Blu-ray movies on, but I'm getting the itch to pick up a console as well. Obviously, the only two out there that can really support HD gaming are the Xbox 360 and PlayStation 3, though I'm not ruling the Wii out completely. I know the PS3 would seem a no-brainer if I didn't already have a BD player, but removing that from the equation, which is likely to suit the HD lover best?"

Drop those gamepads and get over here -- this fellow needs some advice! Does the gameplay on Nintendo's unit trump the woefully underpowered hardware? Is the Xbox 360 superior to the PS3 graphically? Sound off however you'd like, just keep the fanboy comments to yourself.

Got a burning question that you'd love to toss out for Engadget HD (or its readers) to take a look at? Tired of Google's blank stares when you ask for real-world experiences? Hit us up at ask at engadgethd dawt com and keep an eye on this space -- your inquiry could be next.

We knew native 1080p gaming wouldn't necessarily be the standard this console generation, but especially in light of Sony's "HD era doesn't start until we're on the market" comments, things are getting a bit ridiculous. PS3-exclusive Haze is the latest to slide in underneath the 720p bar, with sharp eyed pixel counters finding a mere 1024x576 resolution in the demo on PSN, anumber confirmed by the game's creative lead after it was originally denied on the U.S. Playstation blog. Haze is hardly the first game to do this, with GTA IV on the PS3, Call of Duty 4 on Xbox 360 and PS3 and Halo 3 on Xbox 360 all using upscaling to deliver extra effects over pixels, but someday we'd like to have our cake and eat it too. Of course, judging by early reviews, how many pixels are present might not have saved lackluster gameplay.

[Via PS3 Fanboy]

Amazingly, prerelease estimates of a $400 million first week for the latest edition of Grand Theft Auto turned out to be low, with publisher Take-Two trumpeting a 6 million unit, $500 million debut. GTA in HD isn't without controversy however, with reports of overscan issues on older HDTVs (we've experienced it, with the last number or letter in mission descriptions sometimes running off the screen), and the PlayStation 3 version of the game not quite meeting our 720p expectations (although some say differences in textures and lighting more than make up for it). Being "only" 640p didn't stop previous record holder Halo 3, and looking at the numbers it appears Rockstar has made the right moves as well, although we're sure some will wait for the inevitable PC version to run the game in as high a resolution as possible.

[Via Joystiq]

One step forward, two steps back. Just days ago we found that Blu-ray sales as a whole were up over 300-percent year-over-year from Q1 2007, but new data from NPD has found that sales of BD players -- Sony's PlayStation 3 notwithstanding -- sunk a staggering 40-percent from January to February in the US. Furthermore, sales only grew 2-percent from February to March. Of course, these figures tie in nicely with ABI Research's take that Blu-ray wouldn't "dominate" the market until players broke the magical $200 price point (and included Profile 2.0), and it also makes sense that the PS3 would lead the sector until 2013 if things continue at this rate. According to NPD's Ross Rubin, an "overwhelming majority [of surveyed consumers] said they weren't investing in a new next-generation player because their old DVD player worked well and next-gen players were too expensive." That pretty much sums it up, now doesn't it?

[Image courtesy of kev]

For those feeling too locked down by Xbox Live and Apple TV's restrictive DRM policies, there is a ray of hope, as the LA Times notes the PlayStation 3's yet-to-debut but still due in '08 online video service could be based on "open standards" with an eye towards multiple device compatibility. Sony might not usually be the name we'd associate with relaxed copy protection, but with several standard (Bluetooth, SATA, DivX etc.) technologies already finding a home on the PS3, we're cautiously optimistic. Now, Sony, tell us what we want to hear about all HD downloads and background transcoding for copy to portables.

[Via PS3 Fanboy]

With the ability to break Halo 3's record of $300 million in sales its first week, Grand Theft Auto IV could set a record for the biggest debut ever for an entertainment product when it launches April 29, according to Variety. The fact that this time around Liberty City will be rendered in (as far as we know) 720p, makes it perfect for HDTV owners to sit down and have some quality time with. Whether your console gets its high definition movies downloaded or on disc, like some of us, many of you will be trading in the flicks for a ride with Niko Bellic -- but does that make it more anticipated than many of this year's upcoming blockbusters? Let us know in the comments, and feel free to drop an Xbox Live or PlayStation Network tag so we know who'll be putting in Mafiya Work later this month.

It's April 15th which means one thing: taxes PS3 firmware 2.30 is due. Right on cue, Sony made good on the new PlayStation Store and DTS-HD Master Audio sound reproduction sure to make audiophile-types lean in for a listen. The Store is acting a bit sluggish at the moment, something that's likely to get sorted once the rolling update is completed. Nevertheless, users are claiming easier navigation and richer experience. So whatcha looking at -- get out of here kid, there's on-line updating to be done.

[Thanks, Paul R., Nathan, and everyone who sent this in]

Why does the hardly-home-theater styled Wii have BBC's iPlayer, and not the much more media player-focused Xbox 360 and PlayStation 3? A note from a BBC employees blog details the troubles of getting things set up with Sony and Microsoft (although with a little tweaking, a PS3 owner has already set up PS3iPlayer.com to give the console iPlayer access) officially, since "they want control of the look, the feel and the experience". Sure BBC's iPlayer is Flash-based (and not the good 1080p Flash either) but their issues could indicate how difficult it will be for other interested parties like Netflix to gain access to the walled garden.

[Via Joystiq]

Merely hours after The 6th Day hit retail floors, Gaming Bits was able to secure a copy, pop it in a PlayStation 3 and test out those BD-Live features. If you'll recall, experiences with connected extras in Walk Hard were less than smooth, and while this look isn't nearly as in-depth, reviewers did come across noticeable lag in parts. Still, if you're interested in catching a few more glances at what kind of BD-Live fun awaits on this disc, the read link is calling your name.