Sony just announced at E3 that Playstation Network users now have the ability to rent and purchase moves and TV shows. Like, immediately -- the service is getting flipped on tonight. It's not just Sony content, either: Fox, MGM, Lions Gate, Warner, Disney, Paramount, Turner, and something called Funimation are signed up from the get-go. Video will be available in both SD and HD, and TV pricing starts at $1.99. Movie purchases will run $9.99 - $14.99, while rentals will be $2.99 - $5.99. What's more, the content is "portable," meaning that videos downloaded on your PS3 can be watched on multiple PSPs. It doesn't look like movies can be purchased in HD, but downloads are progressive so content starts playing a minute after you hit begin the download.

PSN users will also get a single persistent sign-on across every device that can access the network: PS3, PSP, PC. It's not clear whether those aliases will carry over into games themselves or if friends lists will start working across devices as well, however. The integration is scheduled to happen for this fall, though, so you might want to go and grab your handle of choice relatively soon.

Sony just released a rambling update to it corporate strategy through fiscal year 2010. An interesting read for fans and competitors alike as Sony lays bare initiatives intent on moving Sony from recovery to the "leading global provider of networked consumer electronics and entertainment." Most notable in the near-term however, is word from Kazuo Hirai, chieftain of Sony Computer Entertainment, that Sony will make a movie download service available to US PlayStation 3 owners this summer -- Japan and Europe at later dates with details coming "next month," presumably at E3. Moreover, Sony expects its gaming business to achieve profitability by March 2009, the end of the current fiscal year. Of course, we already knew that Sony was prepped to deliver full-length TV shows and movies sometime in 2008 via its North American PLAYSTATION Network. But summer, eh? Judging by the increased molecular agitation of sidewalk effluence, we'd say that Sony's season of movie downloads is already upon us.

Read -- 2010 plan
Read -- US summer launch