While the official tally isn't out, TWICE apparently has leaked data from The NPD Group -- which wouldn't confirm the accuracy of the numbers -- indicating HD DVD continued to trail Blu-ray in hardware sales and sales dollars in the week ending January 26. These numbers show Blu-ray at 65% of units sold, HD DVD at 28% (changed from 66% and 34% the week before, respectively) and combo players taking 6% of player sales. These figures still don't reflect the PS3 or the price-dropped Xbox 360 add-on, but right now it'll really be more interesting to see if Toshiba can hold any of that marketshare after today's events.

Many were quick to claim that HD DVD was dead when the NPD group's numbers showed Blu-ray players had a 93 percent share the week after Warner's announcement. While those numbers were staggering, those with a level head wanted to wait to see if the blue camp could keep it up, and now according to the same firm, it did not. In fact the very next week sales were back to where we'd grown to expect them, about 65 percent Blu. As interesting as these numbers are -- as many have pointed out in the past -- Amazon and other online retailers are not included, and we all know how popular HD DVD players are on Amazon. While at the same time Blu fans would argue that many buy the PS3 as a Blu-ray player, which is also not counted in the study. Regardless, the better metric for the success of a packaged media format is media sales and with two weeks at about 84 percent and almost no decent red titles in sight, we'd be surprised if Blu victory in that court didn't continue.

Some were very quick to crown Blu-ray the winner when we learned that the Blu-ray player owned 93 percent of the HD movie market the week after Warner went Blu. Evidently the numbers were leaked and the NPD group was quick to respond in an attempt to clear things up. As expected, some were just as quick to discount the Blu-ray success -- which is just as silly as saying the numbers alone mean Blu-ray has won. Two things happened that week that we're not so sure could continue forever; HD DVD sales were down, and Blu-ray sales were up. With some help from a few promotions (free player with a new TV) -- stand-alone Blu-ray player sales were up 30 percent (22k, up from 15k) -- but this alone wasn't enough to shift HD DVD share from 40 percent down to 7. HD DVD only sold 1,758 stand-alone players during the same week, compared to 14,558 the week before. So while Blu-ray was up 30, HD DVD was down 88 percent. So it isn't that the Blu-ray sales were all that spectacular, but instead it was that HD DVD sales were way down. At this point it doesn't mean anything, but if it continues for more than a month then that's whole 'nother story entirely.

[Thanks, To everyone who sent this in]

According to the latest NPD group report, during the month of December Blu-ray players held 60 percent of the HD media player market -- despite the fact that HD DVD players were considerably cheaper. While that might've helped Warner in its decision to go Blu, the move has definitely had a dramatic effect on player sales since. According to the same study the week after the announcement, Blu-ray players were able to grab 93 percent of the market, which puts the year to date (short, we know) share for Blu-ray players at 70 percent. Granted, it's hard to put too much stock in just a week or two of data, but if this and the recent media sales numbers (85 percent) becomes a trend, maybe this won't be such a slow death for HD DVD after all.

[Via Blu-ray.com]

The NPD Group released results from a HDTV owner survey that showed even though 52% of respondents were aware that HD disc players were available, only 11% planned on buying one in the next six months. It turns out that most people are happy with their standard DVD players and unhappy with the price of the HD units (62% waiting for prices to fall). Even though respondents were more aware of HD DVD than Blu-ray (29% vs. 20%), it's not a glowing outcome for fewer than 1-in-3 owners of HDTV's to not know about these formats by name. NPD offered a couple bits of advice to the industry that we can get behind -- tell people about the advantages of HD discs over DVD, and put more titles out in the marketplace. The respondents who have an HD player in their homes plan on replacing almost one quarter of their DVD library with the new HD format.