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Posts with tag Nielsen

Nielsen VideoScan High-Def market share for week ending May 4th, 2008



We said that Home Media Magazine gave up on HD DVD last week, but really there was still one chart left on the Nielsen VideoScan chart. This week even that one is gone and replaced with another consumer index on consumer spending, but this time for DVD. This makes it evident that while Blu-ray sales were down by 23% last week, DVD was only down by 5%. This helps explain why Blu-ray only managed a 5% share as compared to 6% week before. Again, this week 8 out of the top 20 DVD titles are not also available on Blu-ray, including two from long time Blu studios; Fox and Disney. The other big difference that is every evident this week is the movie demographic of each. While DVD fans ran to 27 Dresses and pushed it to number one, the opposite is true on Blu where The Golden Compass outsold the chick flick by almost 3:1. I Am Legend continues to have long legs and still separates itself from the rest of the list even after seven weeks. Looking forward to next week, it doesn't look like Blu will do very well with the biggest titles not being very appealing to Blu's apparent demographic, but things should change once all the studios are on board in the next month or so.

Nielsen VideoScan High-Def market share for week ending April 27th, 2008



Home Media Magazine finally gave up on HD DVD this week once and for all -- well almost -- as the four top ten Nielsen VideoScan HD charts have been reduced to a single top 20 Blu-ray chart, and the since inception was replaced with a consumer spending on Blu-ray index. We have to say we appreciate these changes as the new information is much more interesting. This week is much of the same from last week, as the top title for DVD wasn't available on Blu-ray and although we were right in our prediction that this week wouldn't be very special, we were wrong about The Orphanage, which despite its subtitles, it was the only title released that week that hit the top ten, and only the second to make the top twenty. Speaking of top twenty, Blu-ray only managed a 6% share against DVD, but only half of the DVD top twenty is available on Blu-ray. Of course this should change by the end of July, now that both Paramount and Universal have announced Blu-ray titles. But until then, next week should be a little better for Blu with some help from The Golden Compass and 27 Dresses, but not much.

Nielsen VideoScan High-Def market share for week ending April 20th, 2008



What a difference a few new releases make for Blu-ray on the Nielsen VideoScan numbers, courtesy of Home Media Magazine as for the first time Blu is able to reduce Red to less than 10 percent of the market. The two big winners this week were AVP: Requiem and the Academy Award winning Juno. Both of these titles easily out sold the old favorite by a considerable margin. Normally we like to compare Blu-ray's performance to DVD and try to figure out why Blu only garnered 6 percent of the top 20 market, but shortly after we grabbed these charts from the digital copy of Home Media Magazine, it was removed and hasn't been reposted since -- warning dead read link. So we'll skip right to looking forward to next week, which doesn't look good but doesn't look bad either. It's hard to say how well the NatGeo global warming flick will do, and although we're sure someone enjoyed it, we doubt a movie with subtitles will be able to make it to the top of the charts.

Analog shutoff may put asterisk on 2009 February sweeps

Nielsen diaryHere's a nice wrinkle -- issues associated with the digital switchover on Feb. 17, 2009 may taint the Nielsen "sweeps" ratings for that month. Depending on which reports you believe, the switch to all-digital signals will either be a small bump or an apocalyptical cliff. But one thing's for sure -- lots of money rides on those sweeps numbers, and Nielsen cannot break its role as an impartial observer and give its "families" any special help in making the transition. For its part, Nielsen has no plans to change operations for February 2009, which we think is the best approach. Despite ethnographic discrepancies in homes with unready TVs, there's still time and lots of PSAs in the works. Looking into our notoriously murky crystal ball, we see lots of panicked consumers buying (sans coupon) DTV converter boxes during the third week of February and a week or two of skewed data.


[Image courtesy Scott Hanselman's ComputerZen]

Nielsen VideoScan High-Def market share for week ending April 13th, 2008



Sorry we're a little late on this week's Nielsen VideoScan numbers courtesy of Home Media Magazine, as again this week Blu-ray's market share is pretty low. It's not too hard to figure out how though, as 11 out of the top 20 DVDs for the same week aren't available on Blu-ray. While Alvin, The Water Horse and There Will be Blood rule DVD, the long legged I Am Legend again takes the number one spot on the charts -- after giving Alvin a turn last week. To put things into perspective, I Am Legend only sold 20% as many copies as Alvin on DVD. The night crawler movie didn't do too bad on HD DVD either, as it easily outsold any other HD DVD title by almost 9:1 and has us scratching our head that it didn't take the number 10 spot on the High-Def Sellers chart. Blu-ray should fare better next week, as DVD doesn't have as much of an advantage in the exclusives department, and Blu has a few titles we expect to do well like the latest AVP.

Nielsen & Charter track second-by-second viewing, know you love Hannah Montana

Not content to let Tivo and TNS have all the second-by-second viewer tracking fun, Nielsen has teamed up with Charter Communications to track every moment of viewing from 320,000 households in LA. Nielsen is the most famous rating system, but so far its lagged behind the competition in pulling data directly from set-top's, although even that doesn't tell the whole story. Without its traditional system, there's no way to tell what people really watched, or if they just walked away ten minutes into the Knight Rider remake (We watched all the way through cuz we love The Hoff that much). As far as the viewers tracked (consent is not considered necessary), we just hope they're watching HD.

[Via BlogRunner]

Shocker: HD capable homes tune into more high-def programming


Not that this is a surprise or anything -- after all, it's pretty safe to assume that homes with HD became that way due to an urge to watch more HD programming -- but some recent ratings numbers from Nielsen help substantiate the notion that high-def capable domiciles are more likely to flip on the set. For instance, this year's Super Bowl managed a 43.3 rating overall, yet racked up a 47.6 rating in homes with HDTVs. Additionally, broadcast TV stations had an 8.9 rating in HD homes in December of 2007, while non-HD households rung up just a 6.8 rating. Still, not all of the news was rosy. At the close of last year, about a quarter of US homes had an HD set, while just 13.6-percent of those were classified as "HD capable and receivable." SD content stretched across an HD panel? Oh, the humanity.

[Via MultichannelNews]

Nielsen VideoScan High-Def market share for week ending February 17th, 2008



As you might expect all the fun is gone from writing up the weekly Nielsen VideoScan numbers courtesy of Home Media Magazine. But even though Toshiba isn't going to make players anymore, there are still plenty of movies out there, so we're going to follow their sales. It's obvious now that the deep discounted HD DVDs have really helped HD DVD take back some of the market share as HD DVD regains to a 73/27 loss from the 81/19 split of last week. This is the best the red team has done since Warner went Blu and again this week we have two HD DVDs on the top ten. The top two titles this week are no surprise and both were easily able to best third place. The surprise is that while Lionsgate's Why Did I Get Married? is number one on the DVD charts, it wasn't released on Blu-ray, but maybe Lionsgate knows something we don't as Warner's No Reservations hit number 3 on the DVD charts, but was outsold by a number of catalogs to take the number eight spot in HD. These numbers of course weren't impacted by the end of the format war, but next week's will be and we're not sure what to expect. On one hand, there are a lot of promotions out there, but on the other there should be a lot of new Blu-ray owners who've either recently switched or we're waiting until the coast was clear.

DVRs increase TV consumption, and Nielsen ought to know

Nielsen DVRHistory repeats itself, indeed. Old-timers will remember the outcry among movie studios that felt VHS would mean death to Hollywood (that didn't happen). And not too long ago, the TV industry felt that the DVR would be its own Black Plague. But Nielsen, the company that watches what you watch, reports that viewing has actually increased with DVR uptake. This report confirms earlier studies showing the same trend. According to Nielsen, the DVR has shifted primetime content viewing to beyond the traditional primetime slot and allowed viewing of programs that would have gone unseen without DVRs. Go figure -- as access to content is made more convenient, consumption goes up! Here's to hoping that the TV industry takes the lesson to heart and focuses more on producing of programs we want to watch than on controlling how we watch it.

Nielsen VideoScan High-Def market share for week ending February 10th, 2008



So much for that trend as according to this week's Nielsen VideoScan numbers courtesy of Home Media Magazine Blu has put red back into the teens with a 81/19 split. It isn't too hard to figure out what 's driving the numbers this week as Warner and Sony take most of the market with new releases and the number three title outselling four by about 2:1. HD DVD's new release did make the top 10 at number nine, but only sold a fourth of what Sony's Across the Universe did -- who'd a thought it'd be number one though. Next week is going to be a lot of the same, but with so many HD DVD sales going on, we'd be very surprised if red wasn't back out the teens. But with every week that goes by and Paramount and Universal fail to announce new titles, we just can't help but believe that all these rumors that the end is near for HD DVD are true.

Nielsen VideoScan High-Def market share for week ending February 3rd, 2008



Not sure if we're ready to say HD DVD is back in the fight again, but for the third week in a row, the red camp has slowly been crawling out of the dismal hole that Warner helped put them in, according to the Nielsen VideoScan numbers courtesy of Home Media Magazine. What is even more surprising is the fact that for the first time in a month, two HD DVDs made the top ten list -- but judging by which titles made it, we're not sure how much there is to get excited about in the red camp. Sure, the legs that Transformers and The Bourne Supremacy has is impressive, but we wonder how many were sold to new HD DVD owners when picking up a low cost player, and how many were offered in a sale or promotion. We'd wager that the biggest factor at play here is disappointing Blu-ray sales. Warner can't be too happy with The Invasion, but not its not as disappointed as Sony is Daddy Day Camp. Sure we knew these weren't good movies, but both were in the top six on the DVD sales charts the same week. Now we get to wait and see if this red comeback trend continues in the face of a more impressive Blu lineup the following week, because if red comes back any more, the 74/26 split will be back to 65/35 before we know it.

In face of release announcements, last week's HD DVD sales sink to 15%

In face of release announcements, last week's HD DVD sales sink to 15%The hard times for HD DVD just keep continuing. Last week was absolutely brutal, and the ensuing "quiet period" among the remaining HD DVD players didn't help in either the eyes of consumers or the media. The result? After floating around the 30-40% mark for most of 2007's weekly sales figures, last week saw that figure knocked down to a paltry 15%, with absolutely zero HD DVD titles in the top ten. Battered, but not beaten, the HD DVD group is hoping to turn things around with announcements of upcoming releases. Warner's release of "Twister" on Blu-ray 3-weeks ahead of HD DVD is salt in the wound, but Paramount and Universal are committing to the fight with title like "The Jack Ryan Collection" and "American Gangster." It's looking pretty grim for the red team right now, so keep an eye on the VideoScan death watch numbers.

[Thanks, David and ag23!]

Nielsen VideoScan High-Def market share for week ending December 16th, 2007

Nielsen VideoScan for week ending 12/16/07

Better late then never right? It better be, because Home Media Magazine took last week off, so this week's edition includes the Nielsen VideoScan numbers from the week ending December 16th 2007. Not sure if they plan to catch up somehow -- eventually skip a week -- but either way we'll bring 'em to you when they're published. As previously reported by a AVS member -- Blu-ray outsold HD DVD by 61:39 (1.56:1) despite the fact that the HD DVD exclusive The Bourne Ultimatum outsold Blu-ray's best title by almost 2:1. Part of the reason for blu's success this week was some old favorites like 300 and Spider-Man 3, but judging by the new legs on Casino Royale, we'd say a BOGO sale contributed to the success as well. Looking forward to next week last week, the same trusty source has beat HMM to the punch and let us know that once again the ratio was 61:39, and although Amazon is included in these numbers, the HD DVD BOGO sale wasn't in progress yet. But as successful as the sale appears to be, we really doubt it'll be enough to give red it's first winning week of the year.
Nielsen VideoScan for week ending 12/16/07

PS3 owners most connected to HDTV, Xbox 360 / Wii not far behind

We'll be straight with you: we aren't shocked in the slightest with these results, and while we're sure conjecture will fly over the underlying meanings, the results speak for themselves, really. According to new data from Nielsen Research Group, 71-percent of all PlayStation 3 consoles are connected to some form of HDTV (either LCD, plasma or front / rear projection), while 66-percent of Xbox 360s and 65-percent of Wiis were found to be played on a high-definition set. 'Course, it follows logic that the console with the built-in HD movie player would be most highly used on HDTVs, but considering just how many Wii owners also own an HDTV, it's downright depressing to think how stellar Wii Sports could be in 1080i.

[Image courtesy of GameWorldNetwork]

Bourne, Potter dominate sales charts


We knew sales of Universal's The Bourne Ultimatum and Warner's Harry Potter and the Order of the Phoenix would be closely eyed, and sure enough, the web is ablaze with discussion surrounding initial reports. Reportedly, Potter topped the DVD sales charts for the week ending December 16, 2007, but 'round these parts, it's the high-definition iteration(s) that we're concerned with. Regrettably, it seems that the actual breakdown of HD DVD vs. Blu-ray sales on the latest installment of Potter has yet to be divulged, but we were told that Bourne outsold the wizard and his posse by a margin of "nearly 2-to-1" on HD DVD. Furthermore, Order of the Phoenix managed to slip in at number two on the Blu-ray charts, falling shy of leader Pirates of the Caribbean: At World's End. Hopefully we'll hear a few more specifics on all of this soon enough.

[Thanks, Ali]




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