Michael Bay can breathe easy, Paramount (Dreamworks included) has officially gone Blu-ray. Two and a half years after announcing itself purple, and exactly five months after becoming HD DVD exclusive, this move makes all six major Hollywood studios Blu. Don't make space for that Blu edition of Transformers in your DVD rack just yet, as the company plans to "monitor consumer adoption and determine our release plans accordingly", but with PS3 sales up and BD Live on the way, we can't imagine it will take very long. The Hollywood Reporter expects to see Universal and Paramount new releases hitting Blu-ray and DVD at the same time by late spring or early summer, when we can forget this whole thing ever happened -- unless of course you picked up an HD DVD player for Shrek, in which case we have a few ideas on what to do next.

[Thanks to Robert and everyone who sent this in]

It's hard to believe it's actually over, but for more than two years we've followed what has come to be one of our favorite topics as Blu has faced Red in a battle to be the next physical home media format. In the end it came down to studio and consumer electronic industry support -- not to mention the PS3 -- but it was by no means an easy victory, and just because it was more popular than HD DVD, doesn't mean Blu-ray can win over the hearts of millions of DVD fans. But while we wait to see how well Blu-ray is adopted by the masses, we wanted to take a second to look back at how it all ended up working out.

We'll start this story way back in the Summer of '05 where the talks to create a unified format broke down: this is the moment most of us realized we were in for some fun. Sure, this thing got started way before that, but we have to start somewhere and this is when it really began to get interesting. As HD DVD approached the BDA to join forces and demanded too many changes to the Blu-ray disc format, the BDA told them to pound sand.

Not even a fortnight after DISH Network snagged Frank Caliendo to push its satellite TV service, and merely hours after Michael Bay was caught speaking out for Blu-ray yet again, it seems that Verizon has found a way to get the aforementioned filmmaker to plug its wares. More specifically, Mr. Bay will be an integral part of the fiber carrier's "This is FiOS; This is Big" campaign, which aims to demonstrate how FiOS "is the best and first choice for home entertainment." We know, most of you out there will do just about anything to avoid an ad, but if you're curious about this particular one, feel free to head here and take a peek.

Finally, Michael Bay has stepped down from Cheese Mountain to pontificate on the finer points of the HD DVD vs. Blu-ray war. Speaking from the inner-sanctum of his lair -- located equidistant from the Church of Scientology and a gigantic cotton candy stand -- Mr. Bay reminds us that, "Blu-ray's better, and I told everyone," then goes on to further prop himself by adding, "I was very vocal about it. I knew HD [DVD] was not going to make it." We're glad that Bay can sleep at night, safe in the knowledge that the mere "quality" of the formats decided the winner of this battle, rather than massive business partnerships fueled by the desire for marketshare. He wrapped up his message (actually given at an awards ceremony held by the Visual Effects Society) by saying, "Am I thrilled? It really wasn't my fight, but remember what I said in the press? I was kind of saying HD [DVD]'s going to lose... No one believed me." He then slammed a trophy he was receiving to the floor, pointed to the packed room, and yelled, "In your face, HD DVD!"

[Via Blu-ray, thanks Kiwi616]

The Financial Times is reporting that Paramount is preparing to use a get out clause in its HD DVD exclusivity deal, and go back to Blu-ray, about 4 months after ending its dual-format release schedule. The move would be a result of Warner's switch to Blu-ray, using a "get out" clause in Paramount's promotional agreement with the HD DVD camp. No details on what it might take to rip up the contract and make Michael Bay very, very happy, but if the rumor proves true this could make the slow death he predicted for HD DVD a very, very fast one.

We're used to Michael Bay voicing his strong Blu-ray preference, but what is new is that this post wasn't written during the wee hours of the morning. The possibility of posting under the influence aside, Bay -- like many Blu-ray supporters -- is gloating after the latest dramatic announcement from Warner. Not only does he think that HD DVD will die a slow death, but also states "Blu ray is just better." He then urges his fans to "Have faith people Transformers will come out in Blu-ray one day!" Yeah ok, Michael we get it, but we wonder how you could've left out "You're my boy blue!"

It's no secret that Michael "Transformers" Bay prefers his high definition optical discs in the Blu variety, but what we didn't know was how convinced the man is that the whole format war is nothing but a stalling tactic, with Microsoft pulling all the strings. Responding to a commenter angry over Paramount's decision to burn Optimus and friends onto HD DVD only, Bay claims to have the inside track on the "corporate politics" at play here, suggesting that "Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads." He goes on to claim that Redmond has only been financially backing HD DVD over "superior Blu-ray" to create "confusion in the market" until such time as high def digital downloading goes prime time. In other words, if you believe Bay, Microsoft is backing a known loser in order to prolong a war it doesn't want anyone to win. Pretty wild theory, if you ask us -- hey, this guy should make movies.

[Thanks, Timothy and Kiwi616]

You'd think that Michael BDA Bay might be happy with his record-breaking HD DVD release of Transformers, but he re-voiced his preference for the blue camp in a recent interview. Granted, his movie probably would have been wildly successful on either HD format, but it seems like either he's got a bit of "gift horse"/"mouth" or he's come down from the kool-aid. Talking about the format war, he said "It's short-sighted and it has delayed consumers' moving to HD (home video). As a director, my critical eye is that Blu-ray is where my money is." We totally agree with him on the format war being a real mess, but if he really wants to get feedback on which format consumers prefer, shouldn't he be pushing for a dual-format release?

Ha, so much for standing up to the boss-man. Michael's latest post now says that, "I drank the Kool Aid" blah blah blah "so I think I might be back on to do Transformers 2!" Whatever, wuss.

So by now you've heard that Paramount has dropped support for Blu-ray right? Good, so has a notable Hollywood director. Michael Bay -- the man behind "Transformers," "Bad Boys," "Pear Harbor," etc. -- just threw down with Paramount in his personal blog. In a forum post titled "Paramount pisses me off!", he states, "I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!" That's right Mike, aim your PS3 right at their coffers!

Update: Ha, so much for standing up to the boss-man. Michael's latest post now says that, "I drank the Kool Aid" blah blah blah "so I think I might be back on to do Transformers 2!" Whatever, wuss.

[Thanks, Pilam69 and Carl G.]

There's always DVD's, CD's and videogames. So what might you pick up today that would look great on the screen of the HDTV owner in your life? I've got a few ideas.

DVD's -

• The Island - I know I know, nobody went to see it at the theaters, let me tell you, I think they made a mistake. It was a great summer action flick and will make for a great winter action flick to watch inside while it snows. The sets and the special effects had me thinking this may be my first Blu-ray/HD-DVD purchase when I originally saw it in the theater, since neither of them made it this year I'll have to settle for regular DVD quality upconverted. Oh yeah, and Scarlett Johansen? Incredibly easy on the eyes.