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Sony to debut 3D BRAVIA TVs by end of 2010, also eyeing 3D VAIOs, Blu-ray films, and PS3 games?

The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.

Sony's big plans for OLED HDTVs may slip to next year


Hope you weren't too attached to the idea of "medium to large" sized OLED HDTVs coming from Sony this year, according to the Wall Street Journal's sources, the company's slipping share of TV sales mean profitability takes precedence over sweet, super slim new displays. Surprised by its inability to sell truckloads of $2,500 11-inch versions CEO Howard Stringer decided to put the project on the back burner, apparently more focused on things like competing in Wal-Mart and implementing cheaper LED technology for its LCDs. With LG also on a timetable that puts us a year or more away from seeing one of these on store shelves in decent sizes, things are up to Samsung to bring it home -- we're waiting.

Sony's Howard Stringer to show off new OLED TVs at D


The D conference is in full swing, and the next heavy hitter on deck is Sony CEO Howard Stringer, who's rumored to have a new Sony OLED display for Unkie Walt to play with. We're assuming it'll be a little bit bigger than the XEL-1, but Silicon Alley Insider says it'll come in at just .3mm thick, which is only slightly beefier than a playing card. We're guessing it'll be more like the XEL-1's 3mm, but we'll see what Howie has in store for us -- we wouldn't be opposed to hearing some more about those "slim PS3" rumors, ourselves.

CE-Oh no he didn't! Part LIV: Stringer on flip-flop bender

Man, talk about being all over the map. One day Sony's Howard Stringer is calling the format war a "stalemate," the next he's claiming Blu-ray is "just a better format." Apparently, having a few weeks to think over that last comment made him realize that his heart was more connected to the first proclamation, as the exec has now come forward and acknowledged that the battle between red and Blu is far from over. Specifically, he stated that "[Blu-ray] had momentum," but he followed up by calling the aforementioned momentum "all it had at the moment." C'mon Mr. Stringer -- pick a line and hold steady, will ya?

[Thanks to everyone who sent this in]

CE-Oh no he didn't! Part XI: Stringer's flip-flop edition

Merely days after Sony's Howard Stringer was scrutinized for calling the format war a "stalemate," the exec has apparently decided to tweak his tone a bit. In an interview with The Hollywood Reporter, Stringer was quoted as saying that Blu-ray had "the momentum and the scale" it needed to eventually reign victorious over its rival. Additionally, he noted that Blu-ray was "just a better format," and he even went so far as to tout BD's excellent security features, which were effectively subverted just weeks ago after being hailed as practically impenetrable. Furthermore, he didn't seem worried over the new, lower prices associated with standalone HD DVD players, but who knows, maybe he'll be singing a different tune next week.

[Via Electronista]

Sony's Stringer: Blu-ray vs. HD DVD battle a "stalemate"

Things have been a bit rough for Blu-ray lately. Those massive price cuts gave HD DVD a boost in market share and Paramount's abrupt departure was certainly a tad, shall we say, embarrassing. So we wonder, just what does Sony's boss, and figure-head of the smack-talking Blu-ray Disc Association, have to say about the state of the Blu-ray vs. HD DVD war? It's a "stalemate," according to Sir Howard Stringer. He goes on to downplay the winner as nothing more than a matter of prestige while lamenting the lack of a unified standard. A far cry from the BDA's boastful claim of victory just 11 months ago.

[Thanks, Andrew]

Where did "Blu-ray" come from? Adam Sandler knows

The name HD DVD, while not particularly original is at least pretty clear to anyone familiar with standard DVDs. Fans of Sony's Blu-ray technology certainly get the connection to its blue laser technology, but the average consumer might be a little thrown off. If you need more explanation of where the term "Blu-ray" originated, Adam Sandler -- star of Sony Pictures' first dual-layer 50GB Blu-ray release -- provided his own retelling of the events during a dinner honoring Sony CEO Howard Stringer recently. No matter how seriously you take his tale of a devastating cross-eyed blonde named Blu-ray who rocked Howard's world many years ago in Singapore, we're sure the company's shareholders hope making the name famous won't "destroy" the executive.




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