Toshiba surprises with firmware 4.0 HD DVD player update

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There's really never been a better time to jump into HD disc land. The format war isn't going anywhere anytime soon, the players are the cheapest yet, and there are free discs by the bucket-fulls just for signing up. The latest promo on Amazon gets you three free HD DVDs if you buy an HD-A2, HD-A20 or HD-XA2 Toshiba player. Add that to the five free HD DVDs Toshiba will give you through mail-in rebate and you're practically getting the player for free. Amazon's currently having trouble keeping the HD-A2 in stock, and HD-A2s sold by third-party merchants don't qualify for the three free promo, but stick around and you just might be able to nab one. The promo runs from now to September 23.
There is no doubt that both Hi-Def disc formats are a work in progress, and the latest update (for second-generation HD DVD players only) from Toshiba keeps HD DVD's interactive content at least one step ahead of Blu-ray. This latest update will help HD DVD fans enjoy web-enabled content included on a few titles like Warner's Blood Diamond, which hits the streets tomorrow; the update also resolves a few other issues such as the dreaded chroma bug. Like previous updates, you can download it directly to the player (if it's connected to the Internet), or request a free update disc from Toshiba. 
Toshiba's latest HD DVD player, the HD-A20, is hitting the streets and we were lucky enough to get one to review and snapped these pictures of the unboxing. You can expect a review to follow, just as soon as we get done watching a few HD DVD movies.
Attention owners of the HD-XA2, HD-A20, HD-A2, HD-A2W, or HD-D2 - really all of the second-generation HD DVD players. Toshiba just released a new firmware for your player that should addresses certain disc playback and HDMI/DVI related problems. O.K. there is two ways to get the update: 1st - simply download it via your broadband connection through the Ethernet port on the back, or - 2nd you can contact Toshiba Customer Solutions at (800) 319-6684 and ask for a firmware update disc. We are still wondering if all this updating is better for the consumer or the CE company. On one hand it does allow the consumer to always have a current edition product with all the right updates without worrying about what serial number they must buy. Then on the other hand, it allows CE manufacturers to produce a product not fully tested and then simply release an update when more testing is completed. Oh well, only time will tell.
As promised, Toshiba is shipping the HD-A20 to retailers with a MSRP of $499, but can probably be found online for even less. The HD-A20 fits right in the middle of Toshiba's trio of HD DVD players, which make up all of the stand alone HD DVD players available. The extra benjamin over the HD-A2 gets you HDMI 1.3 and 1080p output, but it lacks a few video enhancements like deep color support and additional connections like RS-232 when compared with its bigger brother, the HD-XA2. If this is any indication of what we can expect from second generation HD DVD players, Toshiba is on its way to producing some of the best next-gen physical media movie players anywhere -- at least until Blu-ray finally gets BD-J live done in October.
We've had to wait a while, but for those wondering where Universal's exclusive titles were in the upcoming HD DVD lineup, today's press release by the HD DVD Promotions Group may put your mind at ease. While it may still be looking up at Blu-ray in terms of install base and numbers shipped, HD DVD the group still touts the fact that it has a higher tie ratio than "other high definition formats". Also included is the news that the 1080p-capable HD-A20 will ship in April for $499 (down from $599), but the biggest news is the slate of more than 70 titles shipping in the next three months from six studios (Warner, Paramount, Universal, Genius & Eagle Rock). Exclusives like Shaun of the Dead and The Bourne Identity will be available in June among what looks to be a packed month of releases for the format. Curious in their absence are combo releases, with only four HD DVD/DVD (Good Shepherd, Smokin' Aces, The Hitcher & Alpha Dog) discs among the 70.
The North American HD DVD Promotional Group took advantage of its press event to spread the good news about HD DVD, noting that over 300 additional HD DVD titles should be arriving in 2007. As of January 5th, the group estimates there were more than 175,000 HD DVD players sold in America, with an annualized attach rate of 28 movies per player. The group projects sales will reach 2.5 million players by the end of this year and more than $600 million worth of movie revenues. HD DVD buyers can look forward to more HDi enhanced titles, now featuring internet features that were demoed at the event, as well as more players hitting the market from manufacturers like Lite-On, Alco, Alpine, Meridian and Onkyo. Look for the trend of combo releases to continue, as the format's backers see it as a viable way of introducing current DVD owners to the format and building a library prior to upgrading. With Sony already hitting 1 million PS3s shipped and HD via IPTV picking up steam HD DVD surely has its work cut out for it in 2007 but with a slew of reference quality releases and enhanced hardware offerings they expect to hit all their goals.
Toshiba did have a new announcement at its CES press conference today. Slotting in between the just shipped HD-A2 (










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