Curiously, Vizio announced its power-sipping EcoHD LCD TV at the tail end of an Energy Star 3.0 release yesterday rather than making a big fuss about it. In fact, it was introduced with such little fanfare that we were left to imagine what it would look like. Thankfully, the OC Register managed to acquire a press shot of the forthcoming set, and while the lower grille is Vizio through and through, we kind of dig the atypical white motif and subtle curves. And the green HD logo on the bottom there is extra cute, if we may say so ourselves.

Check it -- our brethren over at Engadget Classic wound up on an elevator heading skyward to a room filled with Philips and DLO gear. Yep, most of that new kit introduced earlier today was on hand, so head on over and take a gander at what they found.

It's right around the midway point between last CES and the one to come, and for Philips, that means it's time to dump a few new HDTVs onto the unsuspecting public. Announced today from atop a New York City hotel, the outfit got official with its 5000, 7000 and Eco series of LCD HDTVs. The 5000 FlatTV lineup includes 32- ($799), 42- ($1,799), 47- ($2,099) and 52-inch ($2,899) flavors, all of which are bathed in glossy black and feature HDMI 1.3a inputs. The Eco sets tout "several power-saving features such as a proprietary dimming technology" and arrive in 42-, 47- and 52-inch sizes ($1,099 to $2,299). Lastly, the 7000 Series ($1,699 to $2,699) -- or Ultimate TVs, as Philips likes to say -- offers up 120Hz ClearLCD / Perfect Pixel HD technology, an "invisible" speaker system and four HDMI-CEC connectors. For what it's worth, Philips is also re-introducing its Profile 1.1-compliant BDP7200 Blu-ray player, which has already been reviewed and brushed aside in anticipation of fresher Profile 2.0 decks.