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Monsters vs. Aliens tops weekend box office, is this the big break for 3D?

by Richard Lawler posted Mar 30th 2009 at 9:22AM


After a massive promotional push, Monsters vs. Aliens early results are promising, with an estimated $58.2 million box office take over its opening weekend, 56% of that from people viewing the movie in 3D. Still, after dropping $175 million on worldwide promotions alone, you can bet Dreamworks Animation is expecting a bit more in the future to justify its investment, and carry over to its future films, which, if you haven't forgotten will all be in 3D. Early reviews gave the 3D effects a much better rating than the Super Bowl ad, so let us know, was it enough to get your family in the theater this weekend or anytime in the future?

Did NBC's promotional shove help or hurt 3D?

by Richard Lawler posted Feb 3rd 2009 at 9:44AM


Love it or hate it, 3D has been on a tear in 2009, and it enjoyed the biggest audience yet over the last two nights with a quick Super Bowl ad and follow up hour long 3D episode of Chuck, both on NBC. However, given the mixed opinions, and the questionable tech used to bring 3D to homes that aren't really equipped to deal with it, we're not sure if the movement went forward or backwards last night. Our friends at Cinematical and TV Squad have chipped in opinions on the Monsters vs. Aliens promo (embedded after the break) and special TV event, but what about you? As a glasses-only affair it required an audience a bit more prepared than usual than usual for TV, and there were plenty of chances for problems and misunderstanding. PR reps for theater 3D companies were quick to point out their stereoscopic technology provides much higher quality (we agree) than you saw on NBC, and while that begs the question why bother at all, it seems like the chance to seed the potential of 3D -- even with a subpar anaglyph display -- was too big of an opportunity to ignore.

Read - I don't care what NBC is saying... 3D on TV still doesn't work
Read - Poll: Did You Like The 3D Superbowl Movie Commercials?

Continue reading Did NBC's promotional shove help or hurt 3D?

Monsters vs. Aliens 3D promo gets detailed

by Darren Murph posted Jan 4th 2009 at 9:25PM


For those searching for a few more details on how exactly the Monsters vs. Aliens 3D trailer will be seen on Super Bowl Sunday, you've arrived at the right place. According to a new AP report on the topic, around 150 million 3D glasses will be given away for free at Pepsi / SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers -- in other words, you shouldn't have to look hard to find 'em. The three minute promo will utilize Intel's InTru 3D and ColorCode 3-D technologies, which are said to be far superior to the old red-blue Anaglyph system. In fact, those without 3D glasses will still be able to make out what's going on. Oh, and if you were even the slightest bit curious as to how serious DreamWorks Animation is about pulling this off, get a load of this: the outfit's CEO, Jeffrey Katzenberg is calling the stunt "perhaps the biggest media-advertising event in history," noting that it will involve "tens of millions of dollars." Gulp.

[Image courtesy of AP Photo/Matt Sayles]

Monsters vs. Aliens trailer, Chuck to air in 3D in February on NBC

by Darren Murph posted Jan 3rd 2009 at 11:27PM


This won't come as any surprise to folks watching the absolutely thrilling Chargers vs. Colts matchup on NBC, but 3D has officially hit the mainstream. NBC has been feverishly pushing a 3D airing of a Monsters vs. Aliens trailer on Super Bowl Sunday, and a 3D episode of Chuck will follow later in February. We were even blasted with a shot of Jerome Bettis rockin' some super ugly 3D glasses, of which you'll be able to procure yourself for free in the coming weeks at select Pepsi and Sobe kiosks. Obviously, since the ads were shown to all watching tonight's tilt, no special television will be needed to enjoy the eye-popping content; now, let's just wait and see if any 3D clips are snuck into the actual Super Bowl.

[Via TVByTheNumbers]

Dreamworks (& Steven Spielberg) sign distribution deal with Universal

by Richard Lawler posted Oct 16th 2008 at 11:13AM

Finally separate from Paramount, DreamWorks doesn't appear to have wasted any time inking a seven year distribution deal with Universal. While we shouldn't expect anything to change too drastically -- the deal kicks in next year, with the first Universal-distributed DreamWorks flicks likely hitting theaters in 2010, while Paramount hangs onto sequel and remake rights for films it's already distributed -- it does mark one change that could have an effect on the high definition landscape: the return of Steven Spielberg (quoted saying "Universal has always been my home base, so this agreement starts a new chapter in what has been a long and successful association") to Universal. After several Spielberg movies were erroneously listed as Coming Soon to HD DVD, we're still waiting for Jurassic Park, E.T. and Jaws on high definition discs. If they're not already in the works, lets hope someone (where is Michael Bay when we need him, since Jeffrey Katzenberg's never going to bring it up) thinks to mention this to Mr. Spielberg before the ink dries on the new deal.

Poll: Which Blu-ray studio is your favorite?

by Darren Murph posted Oct 11th 2008 at 12:00PM


You've already seen how Sound & Vision graded the biggest Blu-ray studios, but now we're interested in getting your take. Now that you've had a number of months to check out each studio on a level playing field (read: everyone on team Blu), which studio(s) have impressed you the most? Feel free to include pros / cons from image quality, soundtrack fidelity, extras, BonusView / BD-Live support, etc. Let us know which of the Blu-ray studios has made you smile the most in 2008, and make sure you voice your opinion on which one(s) could stand to improve.

Which Blu-ray studio is your favorite?

DreamWorks and Paramount make breakup official, hands out tissues

by Darren Murph posted Oct 10th 2008 at 4:13PM


And to think, most of you probably had no idea that these two were even having issues. After Paramount's parent company, Viacom Inc., acquired DreamWorks in 2006 for $1.6 billion, things were never exactly pleasant. Now, the two have finally hammered out a deal that will enable them to part ways and retain "joint custody," if you will, of around 40 movie projects. Where do things go from here? Spielberg and his team of executives are out to form an "independent studio backed by one of India's biggest conglomerates, Reliance ADA Group, which plans to invest $550 million for a 50% stake." Under the settlement, Spielberg's new firm (which will still go by DreamWorks) will take the lead on upwards of 20 film projects currently owned by Paramount. As with most divorces, this one too is filled with complexities -- if you're into that, tap the read link for all the minutiae.

[Image courtesy of Kinoweb]

First Transformers featurette available via BD-Live

by Richard Lawler posted Sep 30th 2008 at 5:31PM

Since the year between HD DVD & Blu-ray releases wasn't enough time to get all the features on-disc, BD-Live connected owners of the Transformers Blu-ray disc can download "Robot Ninjas" starting today. Promised to be the first of many downloadable add-ons, this one gives a look behind the scenes of the fights in the movie, specifically Bumblebee vs. Barricade. High-Def Digest mentions that next up is a "What Effing Happened to Mason City" feature, as these fill in the gap until the sequel Transformers: Revenge of the Fallen hits theaters. Wondering what in the name of Michael Bay's righteous indignation you're missing? Check out a clip from the feature after the break.

Continue reading First Transformers featurette available via BD-Live

DreamWorks CEO participates in live transatlantic 3D broadcast

by Darren Murph posted Sep 16th 2008 at 5:59PM

While it's not quite a hologram interview, DreamWorks Animation CEO Jeffrey Katzenberg still managed to wow onlookers in Amsterdam by being the subject of a live 3D broadcast originating in Los Angeles. This isn't the first of its kind, mind you, but those involved are still patting themselves on the back and dubbing it the "first transatlantic HD stereoscopic 3D broadcast." Part of the demonstration was to showcase the bigwig's belief that 3D is the future of cinema, as he stated that it was "the most exciting thing to happen to the visual experience in 70 years." Over at IBC2008, 3D HD was being pumped up by firms such as 3Ality and Quantel, and as much as we doubted that this stuff could ever catch on, we can't say the marketing teams aren't doing their darnedest to make it so.

[Image courtesy of PhotoBucket]

Paramount to offer $10 rebate for select Blu-ray Disc upgrades

by Darren Murph posted Aug 15th 2008 at 10:21AM


Who knows, maybe this holiday season will be a decent time to stock up on Blu-ray Discs. Exactly one month after hearing that Warner would be lowering the BD price bar this winter on a slew of its titles, in comes word that Paramount Home Video is preparing a promotion of its own. Reportedly, the studio will be offering movie collectors a $10 rebate when they upgrade select DreamWorks and Paramount DVDs to Blu-ray Discs. Blu-ray copies of Transformers, The Godfather, Old School, Stardust, Sweeney Todd and Zodiac will be eligible for the rebate, with the purchase having to be made by December 31st, 2009. For all the fine print (there's not too much), the read link has you covered.

[Via CDFreaks]

Real-time 3D HD teleconference demo scheduled

by Steven Kim posted Aug 8th 2008 at 10:55AM

R2D2 hologram
AT&T may be missing out on this "reach out and touch someone" opportunity, but Dreamworks SKG is there to score on the first real-time 3D HD broadcast. SKG CEO Jeffrey Katzenberg will be interviewed in stereoscopic 3D HD glory by 3Ality Digital, and the resulting bits will be beamed by satellite company Arqiva to Amsterdam. The demo will be the first real-time 3D HD broadcast, and the "real-time" angle is definitely where the challenges are. The two HD camera feeds are muxed together at the source into a (very strange looking, we assume) 2D image, which is demuxed on the receiving end before being beamed out to Christie projectors. Neat stuff, and we're just waiting for the day this tech comes to distance workers all over.

[Image courtesy TMCnet]

Entire Paramount Blu-ray catalog is back by the end of May

by Ben Drawbaugh posted May 7th 2008 at 7:25PM

Mission Impossible 3 Blu-rayWhen Paramount makes a decision it really gets behind it, and just as quickly as Paramount titles disappeared from store shelves back in August, they'll all re-appear in the next few weeks. With the initial Paramount Blu-ray re-commitment just a few weeks ago, we learned that 8 of the 32 previously releases titles would be available on May 20th, and now the studio has confirmed that the entire Blu-ray back catalog will be available by the end of May. The titles will be true reissues and identical to the original release -- so if you didn't like the first one, you won't like these either. We're sure plenty of recent Blu-ray adopters are happy to get their hands on titles like Mission Impossible trilogy and The Italian Job, but we'd be more excited to see some of the more recent Paramount releases go Blu, like say, Transformers. But hey, at least we can finally get rid of that annoying asterisks on our weekly releases post.

All future DreamWorks Animation movies to be made in 3D

by Darren Murph posted Mar 14th 2008 at 7:45PM


As gimmicky as 3D typically is, we've seen just how impressive it can be when done right. Apparently, DreamWorks Animation thinks it can convince viewers to pay a premium for a three-dimensional product, as its Chief Executive Jeffrey Katzenberg announced that all of the studio's future films -- starting with next year's Monsters vs. Aliens -- will be "made in 3D." Reportedly, adding 3D to each film will require an extra $15 million per production, but after the stunning success of Disney's Hannah Montana / Miley Cyrus: Best of Both Worlds Concert Tour, it reckons the investment is a smart one. As it stands, only 1,200 or so theaters worldwide are capable of 3D exhibition, but Katzenberg is hoping that some 3,000 to 5,000 would be equipped once Monsters emerged.

[Via WidescreenReview, image courtesy of WorstPreviews]

Bee Movie HD DVD slips through cracks, goes for $400

by Darren Murph posted Mar 13th 2008 at 9:58AM

We'll be honest, we can't exactly recall what the going rate on rare Betamax tapes was soon after VHS took over, but it seems that one HD DVD fanatic was willing to shell out quite a bundle in order to take home a presumably canceled version of Bee Movie. In a war that saw some 23 bids fly in, one particularly fortunate eBay seller was able to move a copy of Seinfeld's latest on the now-deceased format for $400 -- we think. Curiously enough, the seller didn't specifically mention that it was the HD version in a publicly answered question, and even more suspicious was the fact that he / she chose to end the auction early despite the chance of it soaring even higher. Here's to hoping the winning bidder both reads this and gets the film they purchased, but let's see some actual pictures as soon as it arrives, cool?

[Thanks, Mack S.]

Paramount & Dreamworks HD DVD support ends March 4

by Richard Lawler posted Feb 28th 2008 at 11:11PM Breaking News

We don't know if Jeffrey Katzenberg got a text message, fax, e-mail or smoke signal indicating the format war was over, but Video Business has confirmed Paramount and Dreamworks Animation will (rather abruptly) to stop releasing HD DVDs after next week. If you were looking forward to Bee Movie on March 11, Sweeney Todd on April 1 or the just announced There Will Be Blood, those are cancelled. Into the Wild and the appropriately-named Things We Lost in the Fire will be Paramount's last reminders of its exclusive agreement. Not specifically mentioned was Star Trek: TOS Season 2, but don't hold your breath. Blu-ray release plans are still up in the air but we wouldn't be surprised to hear something soon. As far as HD DVD movies still scheduled, that leaves two from Universal (for now) and twelve from Warner Bros, who may have been the first to leave red, but will apparently be the last major studio out the door.

Read - Video Business
Read - High-Def Digest




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