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Dolby throws its hat into the home 3D arena

Not satisfied with battling RealD for theater 3D dominance, Dolby Labs is pushing forward its 3D solution for home viewers. Timely, since this will should be the year SMPTE picks a direction and everyone gets behind it (or not,) and Dolby apparently already made its case back in September. We'll be able to judge their offering vs. Panasonic, TDVision and all others this week and hopefully come away knowing if 3D really is ready to be the next big thing or just a useless gimmick.

Dolby cuts deals to roll out 3D in theaters worldwide


As 3D technology takes over theaters in the U.S., cost considerations have kept European theaters from following, but now Dolby Labs is celebrating deals to put its technology in cinemas worldwide. Variety has the details on an agreement for more then 350 screens in Europe, Asia and the Americas, which differs from its main competitor Real D by avoiding the need for a new screen, and opting to sell the system outright instead of collecting royalties from ticket sales. All the same, no matter where you are, expect the opportunity to check out Journey to the Center of the Earth while wearing silly-looking glasses later this summer.




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