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Posts with tag DigitalSwitchover

Bob Barker does TV PSA, doesn't involve spaying or neutering

Bob BarkerWilmington, North Carolina, come on down! It looks like Carol Brady will be enlisting the help of none other than Bob Barker in getting people to convert over to DTV. The former host of 'The Price is Right' has shot a public service announcements (PSAs) specifically for the guinea pigs of Wilmington, NC as well as a spot intended for nationwide consumption. Check out the link below to see the spot for yourself -- we've got admit that Bob Barker looks less aged than the TV.

Read - Watch Bob barker PSA

Antennas Direct taking preorders for ClearStream2 OTA antenna

Antennas Direct ClearStream2Well in time for the analog shutoff, even for the test subjects in Wilmington, NC, Antennas Direct is rolling out its long-range UHF/VHF ClearStream2 antenna on June 30th. According to the linked press release, the company has started taking preorders for the C2. Based on the specs, this model could be a real life saver for many folks near the scary precipice that is the digital cliff -- a 50-mile range combined with a 70-degree swath, all from a 10 x 20-inch assembly. We spoke with a company rep who said there should be a "small batch" of these available as early as this week to those who place a pre-order for the $79 antenna.

Analog shutoff may put asterisk on 2009 February sweeps

Nielsen diaryHere's a nice wrinkle -- issues associated with the digital switchover on Feb. 17, 2009 may taint the Nielsen "sweeps" ratings for that month. Depending on which reports you believe, the switch to all-digital signals will either be a small bump or an apocalyptical cliff. But one thing's for sure -- lots of money rides on those sweeps numbers, and Nielsen cannot break its role as an impartial observer and give its "families" any special help in making the transition. For its part, Nielsen has no plans to change operations for February 2009, which we think is the best approach. Despite ethnographic discrepancies in homes with unready TVs, there's still time and lots of PSAs in the works. Looking into our notoriously murky crystal ball, we see lots of panicked consumers buying (sans coupon) DTV converter boxes during the third week of February and a week or two of skewed data.


[Image courtesy Scott Hanselman's ComputerZen]

CEA rolls out "Convert Your Mom" DTV campaign

CEA rolls out The Consumer Electronics Association (CEA) has tapped Florence Henderson (a.k.a. Carol Brady) to launch its "Convert Your Mom" DTV transition campaign. It's true that awareness of the digital switchover is spreading; but we also know that there's a big difference between being aware and knowledgeable. And we're all familiar with how preparations The spots will encourage baby-boomers to help older family members make sense of converter boxes, antennas and other gear necessary to keep the health TV glow burning in the living room. And seriously, how could anyone not help Mrs. Brady? As the HD intelligentsia class, we encourage EHD readers to pick up the cause (some of us have already done our part). Even if the person you overhear at the local big-box store isn't family (or even a Brady), try to lend a hand. No need to launch into HD-esoterica (which we love), just keep it simple and ease them into DTV.




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