Our good friends at FormatWarCentral has kicked off a new Blu-ray player undressing series with the recently-updated Panasonic DMP-BD30K. Not a lot of big surprises behind the sheet metal kimono -- there's a lot of air inside the chassis. Click on through for photos of the sparsely populated circuit boards, which are a pretty good indication that the engineering and design of these Profile 1.1 players are pretty mature. All that empty space also bodes well for some price-cutting possibilities, we hope. Of course, the real excitement will come as more players go through the FormatWarCentral lab -- rebadgers/rebranders, beware!

[Image courtesy FormatWarCentral]

By our count, Panasonic's DMP-BD30 wasn't a half bad Blu-ray player from day one, but apparently, it just got a whole lot better. Effectively immediately, owners can surf on over to the firm's website and grab hold of the v1.6 firmware, which promises to fix the LFE audio issue that some were experiencing. Additionally, Panny informs us that BD-V (PiP) playability and HDMI compatibility are also improved upon, but no further details are given. Anxious to update? Head on down to the read link to get your download on, and stop on by the via to see how others have fared.

[Via AVSForum, thanks Brian L.]

Although coy with any detail, Panasonic just put the industry on notice with its Blu-ray plans for the US. In a move to double its Stateside market share, Panny will begin bundling Blu-ray players with their plasma TVs next week. The move specifically targets Circuit City and Best Buy among other big-box retailers and "may" result in a discount. This according to Masayuki Kozuka, a general manager in charge of the company's storage device strategy. We'll take that as a confirmed discount. After all, without a price drop, why bother -- it's not like profile 1.1 support will be the cause for that huge upsurge in sales. A Panasonic spokesman also said that they would release two new "higher-end" (read: more expensive) Blu-ray players in January. We'll likely hear more on that little nugget at CES.

Update: Well, here you have it: Best Buy's offering a $500 discount off their 50- or 42-inch plasmas when purchasing the DMP-BD30K.

[Thanks, Travis]