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Posts with tag Cosmetics

Dan Read Cosmetics barrels into HDTV makeup arena


In what is quite possibly the most exclamation point-laden press release of 2008 thus far, Dan Read Cosmetics is introducing its triumphant entry into the world of HD cosmetics. Contrary to DRC's proclamation, however, its Silver Screen Series actually isn't the "first" makeup designed for HDTV, but it will hide facial flaws from the discerning eye of the high-definition camera. Unfortunately, there's entirely more hype than actual details about this stuff, but we are told to expect the lineup on QVC sometime this year!

HD makeup seeks to conceal on-screen blemishes

Sure, we've heard just how little talking heads enjoy being positioned squarely in front of a high-definition camera, but now it looks like relief is on the way from a few big names in the cosmetics industry. Reportedly, over a dozen brands have either recently launched or are planning to introduce lines of makeup aimed at making you look stellar whenever your face gets captured on an HD camera / camcorder. Believe it or not, even the likes of Cargo and Dior are getting in on the fun with their blu-ray Collection and High Definition Serum Foundation, respectively. Granted, even analysts in the biz admit that a good chunk of this stuff is simply marketing hoopla, but you know increased resolution is having an impact on society when "HD Liquid Crystal Pigments" start showing up in foundation.

[Via Pocket-lint]




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