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Blu-rayDiscAssociation posts

Blu-ray Disc Association (still) working on a 3D standard, promises 1080p & backwards compatible discs

by Richard Lawler posted Sep 2nd 2009 at 10:52AM


Just in case there was any doubt since the task force was announced in May, the Blu-ray Disc Association is still hard at work on a standard to bring home 3D movies the way they were meant to be seen. Ahead of IFA, the group squeezed off an announcement, mentioning its decision of minimum specs including requiring 1080p resolution to each eye and backwards compatibility for discs and players, so any 3D flick will have to include a 2D version for older Blu-ray players. Of course, we're sure Panasonic has something to do with this push, it's already planning to tour the country with 3D capable Blu-ray players in tow, so it shouldn't be too much longer until final decisions are made.

Toshiba applies for BDA admission, Blu-ray players and laptops coming soon

by Darren Murph posted Aug 10th 2009 at 3:20AM Breaking News


We'd already heard that Toshiba -- the outfit best known for solidly backing HD DVD during the two-year format war of the early 21st century -- was preparing to swallow its pride and kick out a Blu-ray player by the year's end, but now it's official. The outfit just announced moments ago that it has "applied for membership of the Blu-ray Disc Association (BDA) and plans to introduce products that support the Blu-ray format." Sadly, Tosh doesn't bother to mention exactly what kinds of BD-capable wares it hopes to produce, nor is it ready to disclose product launch time frames. We'd tell you exactly how it wants us to just be patient and all, but you're probably better off hearing it directly from the horse's trap:
"In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA. Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course."

Blu-ray Disc Association working to create a standard for home 3D

by Richard Lawler posted May 19th 2009 at 3:58PM


Count the Blu-ray Disc Association as the latest to jump on the 3D standards bandwagon, announcing the formation of a task force to create a universal 3D home entertainment spec. It's already been said that Blu-ray will be a great delivery mechanism for 3D, but without a standard, even incredible productions like Coraline come home in anaglyph 3D instead of the stereoscopic 3D format that more HDTV sets are beginning to support. We won't even begin to wonder who they will back, there's not even a timetable for meetings yet but hopefully all this gets worked out sooner rather than later so we can enjoy our Jonas Brothers: The 3D Concert Experience at home, the same way we did in the theater (3 times, it was fantastic.)

Acer and China Huala Group announce Blu-ray allegiance

by Darren Murph posted Aug 31st 2007 at 7:28AM

Amidst the slew of new Blu-ray players showcased at IFA comes word that two new forces are pledging their alligiance to the BD camp. Reportedly, both Acer and China Huala Group have joined on as hardware partners, and the latter is supposedly looking to establish a "Blu-ray Disc authoring center in China." The announcements were purportedly made by the Blu-ray Disc Association while in Berlin, and while we're not exactly sure how long Acer will make us wait for more Blu-ray-equipped lappies, the more intriguing question -- you know, the one regarding concerns over piracy from a newfound authoring center in China -- has yet to be tackled by the BDA.

[Thanks, AG23]

Blu-ray Disc Association declares victory over HD DVD

by Richard Lawler posted Jan 8th 2007 at 6:55PM Breaking News

The Blu-ray Disc Association has wasted no time, issuing a statement that it is victorious as the premiere high definition format of choice. With 25 different companies having released Blu-ray related products, over 170 movie and music titles announced so far and of course, more than one million PlayStation 3s shipped to the U.S. Andy Parsons, chair of the U.S. Promotions committee is comfortable citing Blu-ray's industry support as a reason customers have voted with their wallets and will continue to do so. In 2007 the BDA looks forward to second generation PC and and standalone Blu-ray drives, like the BD-P1200, the Sony Vaio XL3 and a strong lineup of movie releases as why its market share will continue to increase this year, all but eliminating any competition by 2010. Check out our live coverage of the BDA press conference going on right now for more propaganda/truth (depending on your viewpoint).

BDA wants you to "Experience Blu" with new ad campaign

by Richard Lawler posted Nov 20th 2006 at 2:25PM

Now that the PlayStation 3 has launched in North America several members of the Blu-ray Disc Association (Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros.) are pushing the "Experience Blu" ad campaign via print, online and television. The TV ads will be in high-def and only on Discovery HD, INHD and HDNet. HD DVD has been pushing "The Look and Sound of Perfect" with a bus tour, but according to Adweek the $150 million campaign is holding off on TV ads until next year when more players and titles are on the market. The HD DVD group recently announced it has shipped more than 1.5 million discs to market, but Blu-ray hopes to take the lead in installed base this holiday season and never look back. The creative director of the Blu-ray campaign thinks right-brain / left-brain attacks will sell the format but we see it as far more simple. While a roving HD DVD mobile experience is great, more HD ads on our TV compell us to watch any and everything (since its HD) without ever leaving the couch. Take a look at the various iterations of the marketing campaign below.


Read - TV advertisement (warning: sound)
Read - Print ad
Read - Online advertisement
Read - Adweek
Read - Blu-ray Disc Gets in Front of Target Market with Launch of High-Definition TV Advertising




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