Where are the HD Movie rentals in iTunes?
by Ben Drawbaugh 
posted Apr 2nd 2009 at 4:19PM
Our friends at Apple TV Junkie posed a good question today, just where are the HD Movie rentals in iTunes? Sure you can rent them on the Apple TV, and you can buy them on both the Apple TV and in iTunes, but the press release highlighting the debut of HD Movie purchases specifically said "Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release." Now we suppose it's possible that the 30 days mentioned starts when the titles are released for sale in the iTunes store, but we really thought it started when the movie was released, period. Either way, we should know for sure in about two weeks.
With all the excitement around the latest news in the world of digital downloads, we though we'd take a cue from our good friends at gdgt.com and hold a roundtable on the subject. Rather than choose other professionals on the subject for the panel, we reached out to fans of digital downloads to get real world impressions of what is actually out there. We get deep into the why people want downloads, why the market has yet to reach the masses, and finally, we all make our predictions of when we think Blu-ray Discs will be like VHS is today. So if you have strong feelings about the future of discs, you're going to really love this.
