Even though there are some sketchy figures bandied about in the mad rush to hop on the "green" bandwagon, the trend of producing more efficient devices with less environmental impact is for real. It looks like LCD manufacturer AUO is spreading its tech bets. Only a couple of months ago, the company was touting LED backlighting for a 44-percent reduction in energy consumption (and better images, to boot). Now the company is planning to show off a 32-inch LCD that it claims will cut consumption by 50-percent and will be market-ready in Q2 2008. No radical new technology here, just good engineering that cuts the number of fluorescent tubes used for the backlighting from 16 down to 4. No doubt that LED backlights are the future, but we'll be more than happy to see fluorescent backlights put some pricing pressure on them.

[Thanks, Richard!]

That glut of LCDs sitting on the shelves has some manufacturers at odds on how to react, with world #2 LG cutting production by 10% (with plans to raise it again in September), while the number one manufacturer Samsung is going to keep pushing them out as fast as it can, aiming for double digit sales growth this year. That doesn't mean it's not concerned about falling demand and too much supply, but it looks like all those partnerships mean its going to have someone to sell all its screens to at the end of the day. Don't expect that attitude to crash prices anytime soon however, as OEMs like AUO and CMO are following LGs lead and cutting production temporarily.

Read - Samsung Elec says has no plans to cut LCD output
Read - LG Display to cut output by 10 pct in downturn

AUO's back again, displaying what new flat panel technologies are trickling down to its OEM televisions, and soon to hit shelves in more reasonably-priced models (albeit wearing another company's name) near you. Hitachi and others are at the forefront of the thinner, lower powered LCD movement, and AUO promises an "ultra-slim" 10mm thick 42-inch LED backlit model next week at SID 2008. The new technology gives power savings of 44% over current models, as well as a 46-inch display with 50% power savings, 500 nits of brightness and 5,000:1 "ultra static high contrast ratio". While we'll wait to find out how that compares to other HDTVs with questionable claims to high contrast rations, the company also plans to show technology that provides 200,000:1 contrast ratio with LEDs. Besides just using less power, we can look forward to LCDs built with using less raw materials and resulting in less chemical waste, which due to our extensive comic book research, we can unequivocally say is a good thing.

Call us crazy, but we're sensing a trend here. Just months after Samsung announced its intentions to expand an 8G LCD plant and merely hours after Matsushita trumpeted plans to spend $2.8 billion on constructing a new LCD factory of its own in Japan, along comes word that AU Optronics is following suit. This firm, however, is busting out a whopping $9.3 billion in order to erect two facilities "to meet demand for large-sized LCD TVs." Reportedly, one of the buildings will be situated in Taichung, Taiwan, and while it has yet to decide whether it will build 8.5G factories or ones that are even more advanced, we've got all ideas it will have orders lined up from day one, regardless.

[Via Widescreen Review, image courtesy of FTIS]

AU Optotronics will be showing off Taiwan's first 65-inch 1080p 120Hz LCD, scheduled for release in the third quarter of this year, at Display Taiwan 2007 next week. Sharp has already displayed this technology and size in its Aquos line, but now that AUO has the capability of building 60-inch+ panels on its 6G production line, we can expect even more competition in the market for these massive HDTVs. Besides the 120Hz technology to reduce blurring, AUO's baby brings 4ms response time, 2000:1 contrast ratio and 10-bit color processing with 92% of the NTSC color gamut, in 42-, 46- and 65-inch sizes.

AUO is showing off their new LCD technology this week at the FPD Taiwan 2006 show. They already improved conventional CCFL backlighting, but their new HiColor Technology with RGB LED backlight ups the available NTSC color gamut from 72% to 105%, eliminating one of the major complaints about LCDs. Their new Simulated Pulse Driving technology improves gray-to-gray refresh rates to 4ms, giving what they claim is CRT-level image quality. Advanced MVA technology provides a 1200:1 contrast ratio that will also improve the color washout typical of LCD screens, and improved image processing for better detail. Better yet, all this technology is ready for the 1366x768 and 1920x1080 panels of the future.

It all sounds great, now we just need to find out who will be slapping their sticker on all this shiny new technology when it hits the shelf and how much it will cost. Hopefully we can get a picture or two once the show starts tomorrow.