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3ality Digital posts

3D BCS broadcast announced for 80 theaters

by Richard Lawler posted Dec 16th 2008 at 8:44PM

With the teams finally set (sorry Texas) Fox Sports' 3D broadcast is being beamed live not only to CES, but also to theaters in 35 states. Courtesy of the same Cinedigm satellite network playing host to the 3D NBA All-Star Game in February, 80 RealD-outfitted theaters are airing the game while In Las Vegas, Paris Hotel and Casino will be set up with Sony 4K SXRD projectors showing 3ality Digital's 3D production in all its glory. Even with DeMarco Murray pulling out due to injury, a national championship game featuring the last two Heisman Trophy winning QBs seems worth catching in the best quality available -- outside of actually heading down to Dolphin Stadium and staring at the big screen. Check out the Cinedigm website for a list of theaters, tickets are expected to be between $18 - $22.

NFL in 3D: Good technology overcomes bad entertainment

by Thomas Ricker posted Dec 5th 2008 at 2:01AM


Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday night's matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate this much interest on its own. As described by the LA Times who attended the 3D broadcast of Thursday night's "football" game at Burbank's 3ality Digital cinema,
"The experience wasn't jaw-dropping, but it was noticeably better than a conventional broadcast. The game was drama-free, yet the novelty of 3D made it hard for me to take my eyes off the screen... The effect was subtle at times, but just as compelling as in "U2 3D," 3ality's concert film of the Irish rockers. The most striking thing in both cases was how much more you could see in three dimensions than in two."
The event wasn't glitch free, however. Two hiccups caused the satellite feeds to go black in Boston, New York, and LA. and a few quick camera pans and poorly executed transitions had viewers convulsing behind their polarized glasses. As a proof of concept though, viewers generally seemed impressed which means more of this in the future.

[Via Yahoo]

Live NFL broadcast to air in 3D as "proof of concept"

by Darren Murph posted Nov 24th 2008 at 12:13PM


As the NFL gobbles up even more market share in the United States, it follows logic to see the next big in-home entertainment push side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital and RealD will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas.

[Thanks, Jesse]

3ality Digital performs live 3D broadcast at NAB

by Darren Murph posted Apr 15th 2008 at 3:25PM


3ality Digital, which played a huge role in the creation of U2 3D, successfully completed a live 3D demonstration today by beaming a performance in real-time from Burbank, California to Las Vegas, Nevada for viewers at NAB Show's Content Theater to see. The 30-minute program was a live feed of Howie Mandel and company showing off a new game show (dubbed Would You Rather?) that could eventually pass the muster and end up on NBC. Notably, the transmission occurred via a single stream using an existing broadcast infrastructure, and folks on the other end were able to see just how swell 3D broadcasts can be -- even when live. The demo was established in order to prove that live 3D airings (for sporting events, game shows, etc.) are indeed viable, but until folks start gathering at cinemas or ditching their current sets for 3D-ready versions, we can't imagine this (incredibly intriguing idea) having mass appeal.

[Image courtesy of Yahoo]




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