Okay, so you probably noticed things have been hopping lately with the advance of 3D technology, global takeover-style, by companies like RealD using ZScreen active polarization with Sony's digital theater projectors. No more bulky shutter glasses and no need for dual projectors -- huge, right? Well, Sony has decided to step it up a notch and bring out its own "single-projector 3D adapter" to blow the rest of those guys out of their tiny pond, namely in the realm of bandwidth and resolution. Sony's adapter works in tandem with its new LKRL-A002 and LKRL-A003 lens units, utilizing the full height of its 4K projectors to displays 2K images for the left and right field of view simultaneously. The adapter can be quickly extracted when going back and forth between 3D and 2D media, 60P capable for fast-action content and good for a silver screen of up to 55-feet. If you're thinking of trading in your first born for a stereoscopic wonderland, check out this tech in a couple weeks at ShowEast in Orlando on its way to March 2009 retail availability. No word on price, but naturally, we want one.
[Via About Projectors]

Yet again, this week has delivered two more impressive innovations in the in-home 3D space, and yet again, we're left to wonder if this stuff actually has teeth. We know at least some studios are putting a great deal of cash and effort into 3D technology, but are existing HDTV owners (and to an even greater extent, non-HDTV owners) ready to give this stuff a go? We suppose no-glasses-necessary 3D isn't so annoying, but having to sit almost directly in front of the set to get the experience is hardly more convenient. We know -- anything can succeed with enough marketing, but are you personally intrigued by 3D in the home? Are you champing at the bit to grab hold of more 3D material? Vent away in comments below.

Betcha didn't see this one coming, did you Philips? No sooner than the aforementioned company unveiled a rather striking 56-inch Quad Full 3D HDTV over on the left coast of the US did Japan's National Institute of Information and Communications Technology (NICT) and JVC Victor one-up that with a 72-inch prototype of their own. Revealed at CEATEC 2008, the Full HD (1,920 x 1,080) set doesn't even require viewers to sport those face-consuming glasses to experience the effect. In essence, the display utilizes multiple projectors to really emphasize that elusive third-dimension, but the viewing angle is understandably limited. Oh, and we hope you're not too geeked up about this -- NICT stated that we probably wouldn't see these in the commercial realm before 2011. Ah well, at least there's IMAX to hold us.

[Via Gearlog]

On the slim chance that a 52-inch, no-glasses-needed 3D HDTV wasn't swank enough for you, Philips is one-upping itself at the Biz-Ex conference in Hollywood. This 56-inch monstrosity is hailed as a Quad Full Autostereoscopic 3D HDTV, which means that it packs a slightly absurd (in a good way, of course) 3,840 x 2,160 resolution and can churn through data at an alarming rate. Additionally, Philips is promising that this one can produce up to 46 views at once, which should go a long way in making the third-dimension a lot more believable on TV. There's no definitive release date just yet, but it'll probably run upwards of $25,000 whenever it's ready for prime time.

Digital Cinema Implementation Partners (DCIP) -- representing AMC, Cinemark and Regal Cinemas -- has worked out a deal to finance the installation of thousands of digital movie screens starting next year in the U.S. with the help of Lion's Gate, Paramount, Fox, Universal and Disney. Not participating, at least for now, are Warner Bros. and Sony Pictures, with the latter expected to announce a separate deal soon involving the installation of Sony 4K SXRD projectors around the world. Key to the deal? "Virtual print" fees, meant to help defray the expect $70,000 cost to switch to 3D-ready digital projection setups, as the studios will kick in the $800 - $1000 they would have spent on old school movie prints to finance the changeover. In the future they save by distributing only digital prints, not to mention having somewhere to show the dozen 3D flicks expected to debut next year. Both sides are betting the $1 billion package will help pull us away from the HDTVs and back into a movie theater, but until they work out a payoff with that one guy who won't stop talking, we're not sure how likely that is.

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Didn't see anything that particularly suited your fancy at CEDIA? Then feast your eyes on CEATEC. As the Japan-based trade show hastily approaches, out pops a mind-boggling new home theater package from Panasonic. The system will include one of its marvelous 103-inch plasma HDTVs, a Blu-ray player and at least one set of fancy 3D goggles. Hailed as a world's first in some form or fashion, the Full HD 3D package utilizes an undisclosed format "employed by major Hollywood film studios" to "distribute full HD images of 1,920 x 1,080 pixels to each eye via synchronized shutter glasses." Panny is hoping to promote the technology and possibly get a leg up on Samsung (our assumption) by impressing wealthy homeowners and members of the Blu-ray Disc Association. As expected, there's no mention of a price, but rest assured -- you'll be stuck choosing between this and a new BMW.

[Via Impress]

While this wasn't the only live 3D broadcast going on at IBC2008, we couldn't resist passing along a video of this one in action. Net Insight was at the show demonstrating a live 3D telepresence setup using a 1.5Gbps connection. From Stockholm (the show floor is in Amsterdam), a company employee was able to wave and communicate in real-time in stunning 3D. The kicker? No funky goggles were required to see him, and while you needed to stand pretty much directly in front of the display in order to get the full effect, we can't help but be wowed at what went on here. Seriously, check out the video in the read link and imagine watching a movie in this manner in your own home. It's good stuff, we promise.

[Thanks, Tommie]

While it's not quite a hologram interview, DreamWorks Animation CEO Jeffrey Katzenberg still managed to wow onlookers in Amsterdam by being the subject of a live 3D broadcast originating in Los Angeles. This isn't the first of its kind, mind you, but those involved are still patting themselves on the back and dubbing it the "first transatlantic HD stereoscopic 3D broadcast." Part of the demonstration was to showcase the bigwig's belief that 3D is the future of cinema, as he stated that it was "the most exciting thing to happen to the visual experience in 70 years." Over at IBC2008, 3D HD was being pumped up by firms such as 3Ality and Quantel, and as much as we doubted that this stuff could ever catch on, we can't say the marketing teams aren't doing their darnedest to make it so.

[Image courtesy of PhotoBucket]

Not everyone can afford Philips' 52-inch 1080p 3D autostereoscopic HDTV, but DDD Group and Hyundai IT's second batch of 3D LCDs might be just what's necessary to take 3D television mainstream. Set for a Japan launch in October, the new 32-inch LCDs pack DDD TriDef hardware -- available in add-on form for Samsung DLPs and plasmas in the U.S. -- to support Nippon BS Broadcasting's BS11 3D station. DDD's CEO promises "affordable 3D TV", without more detailed specs or a pricetag our doubt level is pegged at mild, with a chance of arrogant skepticism.

It's hard to say how soon GestureTek and Xpletive's latest concoction will have a real impact on the at-home 3D market, but guests at the 2008 Olympics in Beijing were able to experience flight over Vancouver (the host of the 2010 Winter Olympics) via the B.C. Explorer. The so-called immersive display was used to promote the upcoming Games and stimulate interest in British Columbia, and it enabled onlookers to step into a curved panoramic projection dome and virtually fly over one of Canada's most popular locales. Along the way, users could use gestures to pull back and watch full-screen HD movies of certain points of interest. The two firms are hoping to deploy five kiosks over the next year, though they're being awful quiet about specific applications right now.

Oh boy, we can see where this is headed. Not that 3D Blu-ray Discs are a bad thing, though. Anywho, shortly after Hannah Montana was announced as being the first to bring 3D to BD, along comes The Polar Express to call "shotgun!" Warner Bros. has announced that the visually pleasing film will make its 3D Blu-ray / DVD debut on October 28th, with the title coming bundled with four sets of 3D glasses. The Blu version will go for $34.99, while the DVD edition will demand $20.97. Anyone plan on picking this up to see if the hype is warranted?

São Paulo, Brazil stand up, you're first in line for auto-stereoscopic (read: no glasses) 3D IPTV broadcasts courtesy of Telefónica/TVA and, we assume, that swank WOWvx-powered 1080p 52-inch Philips 3D HDTV promised to hit shelves by year end. Fortunately it now has a price, unfortunately, that price is €18,000 and requires you live in the Jardins neighborhood, hooked up to its fiber network in order to have the capacity to suck down all that 3D. Consumer accessibility is pegged at "inside three or four years", so you start saving, the SMPTE will figure out how to make it all work, and we'll sit back and remember how awesome Captain EO was that one time at Epcot Center. Everyone has to do their part.

AT&T may be missing out on this "reach out and touch someone" opportunity, but Dreamworks SKG is there to score on the first real-time 3D HD broadcast. SKG CEO Jeffrey Katzenberg will be interviewed in stereoscopic 3D HD glory by 3Ality Digital, and the resulting bits will be beamed by satellite company Arqiva to Amsterdam. The demo will be the first real-time 3D HD broadcast, and the "real-time" angle is definitely where the challenges are. The two HD camera feeds are muxed together at the source into a (very strange looking, we assume) 2D image, which is demuxed on the receiving end before being beamed out to Christie projectors. Neat stuff, and we're just waiting for the day this tech comes to distance workers all over.

[Image courtesy TMCnet]

Although high-end projection makers have been figuring out this whole 3D beaming thing for awhile now, Lightspeed Design and InFocus are looking to bring the technology to a wider audience with the introduction of its DepthQ stereoscopic 3D projectors. Available in XGA and WXGA flavors, these PJs promise "rock-solid, 120Hz stereo 3D at 1,280 x 720 or 1,024 x 768 resolution" and feature Texas Instruments' DLP / BrilliantColor technologies, a 2,000:1 contrast ratio and a total weight of just 6.9-pounds. Best of all, these undercut most other single-lens 3D projectors by coming in somewhere under $6,000 apiece, though exact numbers have yet to be disclosed.

[Via AboutProjectors]

Funny story -- so just four months back, we were seriously wondering if 3D theaters could truly thrive. Here we are just a season later, and the answer is looking clearer all the time. Cinépolis, the planet's fifth largest cinema exhibitor, has just announced in conjunction with RealD a new partnership that will bring 500 new 3D screens to locales in Mexico, South America and Central America. Six of the new screens have already been installed, while the remainder will continue to be rolled out until 2010. Exact cities weren't mentioned, but we are told that those who get 'em before December can expect to see Disney's BOLT in eye-popping 3D this Christmas.

[Image courtesy of HomeTheaterBlog]