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Sharp combines its latest LCD improvements in LX series HDTVs

by Richard Lawler posted Sep 30th 2009 at 4:12PM

Coming straight out of a brand new 10G production facility in Sakai, Sharp's line of LX HDTVs (in 60-, 52-, 46- and 40-inch sizes) are all sporting the latest in LCD technology with UV²A panels and LED backlighting. Unfortunately, like Sony, these new screens abandon the higher quality RGB LED technology of the pricey XS1 series for cheaper white LEDs. Still, with a price of around $5,000 for a 52-inch compared to the $12,000 sticker shock of the XS1, it's easy to see why the switch was made. Other improvements include a light sensor for auto-calibration, a six speaker (5 speakers on the 40-inch) integrated 2.1 channel sound system with "Duo Bass" subwoofer and the usual assortment of VOD and AQUOS network support in store for Japanese buyers this November. While already available on a few U.S. models expect the new tech to spread across Sharp's U.S. lineup shortly, not to mention Sony and anyone other parties interested in a piece of the company's suddenly expanded manufacturing muscle.

[Via AV Watch & Akihabara News]

Sony, Sharp 10G LCD production plant deal officially official

by Richard Lawler posted Jul 31st 2009 at 11:18PM


Economic difficulties made things more complicated than expected, but Sharp and Sony have finally inked an agreement on a billion dollar joint venture that will see Sony initially taking a 7% stake later this year, rising to 34% by the end of April 2011. The key here is for Sony to get access to the production, while Sharp sees this as just the first of several deals that will allow it to sell half of the 13 million 42-inch TVs produced annually to other manufacturers. The Nikkei says deals with Toshiba and European manufacturers are on the table, so despite what your next TV says on the front, there's a decent chance it originates at the Sakai plant scheduled to open in October.

Read - AV Watch
Read - Nikkei

On again / off again Sony & Sharp LCD plant is still on, just delayed

by Richard Lawler posted Jul 24th 2009 at 11:52AM


It seems that the details of Sony and Sharp's LCD joint venture are still being worked out, but, by the end of the month Sony is expected to agree on investing around $1 billion to take a 34% share in the plant by next spring, though Sharp will be operating it on its own beginning in October. In case the 10-figure investment hadn't tipped you off, the first 10G plan is kind of like a big deal, which will certainly lead to plenty of progressively cheaper and larger flat screens headed our way in the coming years, whether they'll have the picture quality to satisfy vs. plasma is another question.

[Via Reuters]

Sharp's 10th generation LCD plant opening ahead of schedule this fall

by Richard Lawler posted Apr 10th 2009 at 8:47AM


Make a little more space on the wall, Sharp announced that its new 10G plant, will open in October. Originally scheduled to open next year, the new process can produce 6 60-inch LCDs in one substrate, 60% larger than the old 8G plant. When it open it will be capable of manufacturing 36,000 substrates per month, and go up to 72,000 later, which should mean nothing but bigger and cheaper HDTVs on store shelves.

Sony's goal for '08: Outpace LCD market growth

by Richard Lawler posted Apr 18th 2008 at 6:44PM


Sony's got every other LCD manufacturer in its sights this year (we know, we've got the roadmap), taking the stage of Finetech Japan 2008 predicting sales of 108 million units globally, and, through investments and "technological differences", being in position to take the lion's share of them. Sure in the U.S. upstarts like Vizio have grabbed a chunk of the market, and things are just as cutthroat in Japan, but beyond its partnerships with Samsung and Sharp, Sony's focused on growing partnerships with Best Buy, Costco and Wal-Mart to reach 15-20 million LCDs this year. Other than lower costs as production increases, and advanced technology, 2009 plans call for a 32-inch HDTV that needs less than half the power of a current model, and even more super-slim OLEDs.

Sony and Samsung may expand LCD partnership

by Richard Lawler posted Feb 27th 2008 at 7:55AM


Despite Samsung's solo expansion plans and Sony's alliance with Sharp, the two are not only maintaining their current 8th-generation LCD line, but may build another one, and a new plant after that. A source within Samsung told Reuters of the almost-final plans for a second 8G line from S-LCD, and the possibility that Samsung will cut Sony in on its 10th-generation facility, much like the one its already partnering with Sharp on. Like Sharp, Samsung likely wants to be sure someone will buy all those flat panels once the line is running, and Sony can make sure its got a cheap source to stay competitive on prices when competition will be even higher in 2010. The only thing we can be sure of is it will be nearly impossible to tell who really made that flat panel hanging on your wall, no matter what brand name it says.

Samsung considering 11G LCD line

by Steven Kim posted Nov 10th 2007 at 8:27AM

Samsung considering 11G LCD lineThe contest to wear the "biggest LCD display" crown (even if only for a short while) is a high stakes game indeed. LCD market leader Samsung announced plans for their 11th generation LCD production line, with the caveat that "the timing of the investment will be decided depending on the market situation." This production line is expected to meet demand for 70-inch displays (at reasonable prices), and will crank out sheets measuring 3,200 x 3,600-mm (126 x 142-inches). Only a month ago, the company announced plans to upgrade to 10G (sheets a mere 118 x 126-inches). To us, all of this sounds like the company is considering skipping 10G and going straight to 11G. Perhaps not coincidentally, a re-investment decision on the current 8G line shared with Sony has still not been reached.

Sharp predicts LCD prices will fall 25% this year, plans new 10G production facility

by Richard Lawler posted Aug 2nd 2007 at 8:03PM

LCD prices have dropped sharply over the last few years, and Sharp sees no reason that trend won't continue. The company sees LCD as a the clear winner over plasma in Japan, with with a U.S. victory in sight as 1080p HDTVs gain market share. Along with a prediction of LCDs in the 40-inch+ range for less than $2,000 by the end of this year, inventory clearing fire sales and already value priced brands notwithstanding. Of course, as prices drop, bigger and better HDTVs are coming right behind, to that end Sharp also announced plans for the worlds first tenth-generation LCD plant. By producing glass substrates 60% bigger than its current 8G plant, expect 60-inch class LCDs to be as common as 40-inchers when the plant opens in 2010.

Read - Sharp to build complex with 10G LCD and solar cell facilities
Read - Sharp Sees LCD TV Industry Prices Falling About 25% This Year




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