Sony's goal for '08: Outpace LCD market growth
Sony's got every other LCD manufacturer in its sights this year (we know, we've got the roadmap), taking the stage of Finetech Japan 2008 predicting sales of 108 million units globally, and, through investments and "technological differences", being in position to take the lion's share of them. Sure in the U.S. upstarts like Vizio have grabbed a chunk of the market, and things are just as cutthroat in Japan, but beyond its partnerships with Samsung and Sharp, Sony's focused on growing partnerships with Best Buy, Costco and Wal-Mart to reach 15-20 million LCDs this year. Other than lower costs as production increases, and advanced technology, 2009 plans call for a 32-inch HDTV that needs less than half the power of a current model, and even more super-slim OLEDs.




LCD prices have dropped sharply over the last few years, and Sharp sees no reason that trend won't continue. The company sees LCD as a the clear winner over plasma in Japan, with with a U.S. victory in sight as 1080p HDTVs gain market share. Along with a prediction of LCDs in the 40-inch+ range for less than $2,000 by the end of this year, 













