Sony's 240Hz BRAVIA KDL-52XBR7 HDTV reviewed: extra Hz not worth the $ {Engadget HD}

Dec 11th 2008 12:50PM This sounds like the high end dilemma. Once you reach a certain level of performance you pay a lot more for a small improvement.

I haven't seen the xbr7 but I have seen the xbr8 and it is the best looking set I have seen in person. That said it was 3~4x the price of the set I have. However, on initial inspection it was visually apparent that the xbr8 was better in every way.

Just like in audio $4000 speakers don't sound 4x as good as $1000 ones.